Mastering the Essentials: A Step-by-Step Guide to Improve Core Web Vitals on Your Website

Mar 7, 2024

<a href="" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.

Core Web Vitals have become a crucial factor in the digital & SEO landscape, influencing both user satisfaction and search engine rankings. This guide empowers webmasters with practical steps to optimize these vital metrics and ensure their website stands out in terms of speed, interactivity, and visual stability.


Understanding Core Web Vitals:

  • Defining Core Web Vitals: Explore the three key metrics—Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)—and understand their impact on user experience.

Optimizing Largest Contentful Paint (LCP):

  • Image Optimization: Compress and properly format images to reduce their file size and improve loading times.
  • Prioritizing Above-the-Fold Content: Ensure critical content loads quickly, focusing on the elements visible to users without scrolling.
  • Caching Strategies: Implement browser caching to store static resources, reducing load times for returning visitors.

Enhancing First Input Delay (FID):

  • JavaScript Optimization: Minimize and defer non-essential JavaScript to improve page responsiveness.
  • Browser Preloading: Utilize preloading techniques to anticipate user interactions and preload necessary resources.

Minimizing Cumulative Layout Shift (CLS):

  • Proper Image and Video Sizing: Specify image and video dimensions to prevent sudden layout shifts during loading.
  • Loading Critical CSS: Optimize Critical CSS to ensure that styling is applied promptly, reducing unexpected layout shifts.
  • Dynamic Content Loading: Employ placeholder elements to reserve space for dynamically loaded content, avoiding sudden layout changes.

Utilizing Tools for Assessment:

  • Google PageSpeed Insights: Use Google’s tool to assess Core Web Vitals performance and receive actionable suggestions for improvement.
  • Lighthouse Auditing: Perform comprehensive audits with Lighthouse, a robust tool that evaluates various aspects of web performance.

Testing and Iterating:

  • User Testing: Solicit feedback from real users to identify pain points and areas for improvement.
  • Continuous Monitoring: Regularly monitor Core Web Vitals using tools like Google Search Console to track performance trends.

Improving Core Web Vitals is not a one-time task; it’s an ongoing commitment to providing a seamless user experience. By following these steps, webmasters can enhance their website’s speed, interactivity, and visual stability, creating a digital environment that resonates with both users and search engines.