How To Market Your Car Dealership

Nov 1, 2023

<a href="" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.

It’s that time when people are looking beyond pushy sales tactics, and car dealership marketing is getting intense. From billboards and advertising, to your website, there’s a sales opportunity waiting at every turn if you knock on the right doors.

Adding to this, 1/4th of car purchasers are turning to their smartphones to research vehicles. Typically, average car buyers don’t visit more than two dealerships when looking for a new set of wheels. This means it’s critical to leverage local search optimization to up the ante.

If you have done your research and slay this factor, that’s the way to go. At first, optimizing for local searches seems like a daunting task. It starts out as complicated but you can simplify it if you use the right strategies.

Here are some crucial steps to market your car dealership with the desired impact.

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Target Audience

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A successful digital marketing strategy hinges on proper research. Going by that saying, you must nail down and search the most appropriate buyer personas before getting started.

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.

As a matter of fact, you should never underestimate this factor. Your business won’t accomplish its goals unless your customers can find what they are looking for.

At the same time, understanding their needs and wants is a tough call. You can take refuge in online surveys and data analytics of your website. It helps in identifying the user behaviors on your landing pages. Based on the results, you can take befitting actions to attract more buyers.


When looking for a product, internet users type relevant terms into the search engine they use. These relevant search terms are your keywords or the magical potion to grow your business.

Here, selecting the keywords with a high-search frequency and relevance to your content is the key to success. We prefer long-tail keywords because they have better chances of getting higher rankings in Google search results. Add as many relevant keywords to your arsenal as you can.


Loading speed of your website plays a vital role in delivering optimal online experiences. The convenience of smartphones and browsing on-the-go has made users impatient to find what they need.

About 47% of users expect a web page to load in 2 seconds or less.

In fact, page speed is an important ranking factor in Google algorithms. About 47% of users expect a web page to load in 2 seconds or less and nearly 40% of searchers will leave websites taking more than 3 seconds to load completely.

Well, it’s not something you can afford to miss when planning car dealership marketing. It’s not rocket science, though. All you need to do is take a few steps. Optimize the images by scaling them, use a simple website design that’s easy to navigate, and enable server caching, to name a few.

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If you wonder what role social media plays in the car buying process, here’s something to catch your attention. It is a powerful medium to grab more leads by targeted marketing. This can be an excellent opportunity to create your own channels and produce content that attracts potential buyers.

In your videos and posts, you must hit the target by answering customer questions. Leverage every possible avenue of growth on the landscape, whether it’s YouTube for video marketing, or other platforms like Facebook, Instagram, Twitter, or Snapchat.


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It takes time before a car buyer decides on a vehicle. It entails a great deal of research. So, you must come forward and help them make it easier and faster.

Get a better sense of what customers are looking for. To do that, take a walk in their shoes and think from their

perspective. Then provide them that value.  When you can be of value to them, it builds your reputation and makes you more trustworthy.

Most importantly, you must be visible when customers are looking for useful information related to the car-buying process. Get plenty of informative content published on your site and collaborate with influencers to promote this content.

But, that’s not all. Next, you need to focus on conversions from each piece of information that you provide. Create targeted content based on your pre-identified buyer personas.

In a nutshell, car dealership SEO is crucial to growing your business. This is where hiring an experienced marketing agency can help in finding the best digital promotion avenues.


With years of experience and a team of SEO experts, we are a leading marketing agency in Houston. Get in touch with us for more information. Call us at 713-592-6724 today to discuss your needs.

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How to Market Your Car Dealership | EWR Digital- Houston, TX