What To Look For When Hiring a New Marketing Agency

Mar 30, 2023

<a href="https://www.ewrdigital.com/author/matt" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.

Hiring a new marketing agency is a lot like matchmaking. You need to consider the needs and capabilities of both parties to find a good fit. The ideal marketing agency has a award winning portfolio, digital marketing services, industry expertise, and competitive pricing. It’s well worth the time and effort to conduct in-depth research on your top digital marketing agency options so you can make sure you’re investing in the right team.

Flexible Marketing Services and Digital Solutions

Identify the services and solutions that you’re looking for before you start comparing your potential digital marketing agencies. This is crucial information, as different companies will have different offerings.


When you build out a team in-house, you have the flexability to produce your own copy and just hire a marketing agency to help you promote your brand. Same can be said with building your own graphic design team, as you might feel satisfied with the logos and visual content–but you may need a marketing agency to help with your content calendar. Whether you’re looking for a few targeted solutions or a comprehensive approach to all of your marketing needs, you can find an agency that meets your needs. Identify what you’re looking for be it in-house or externally and seek providers that offer just that.

A Solid Portfolio Showcasing Successful Marketing Campaigns

Any good marketing agency will have a well-rounded digital marketing portfolio that you can examine to get a better idea of its offerings. Case studies are another excellent resource, as they offer a detailed look at how that agency addresses specific pain points and develops creative solutions. Get references and review testimonials from the firms that you’re considering to find out what their current or past clients have to say about the agency’s services and solutions.


When you’re hiring a new marketing agency, it’s often best to seek out a company that specializes in your industry. This ensures that your marketing agency has specialized knowledge of how to connect with customers and clients in that particular niche. If you’re considering an agency that manages clients under a broader scope, ask for references and examples that are as close as possible to your scope of practice.

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Clear Communication about Marketing Goals and Results 

Open communication is crucial for any company that’s working with an outside marketing agency. Your marketing team needs to understand your products, services, branding, and goals. Discuss your key objectives with any marketing agency that you’re thinking of hiring and find out what solutions they recommend.


Make sure you’re communicating clearly about who does what. Get detailed information on what you need to provide the agency with and what they will give you in return. If you can’t get a clear answer on these key points, you may want to move on and consider a different agency.

A Detailed Contract Provided by The New Marketing Agency

Ask for a detailed contract before you make any kind of payment to a new marketing agency. A reliable company will have no problem drafting all the necessary documents spelling out the roles and responsibilities of each party. The contract will also specify the term of your arrangement. You may want to start with a shorter term, as there are serious complications if you need to cancel a 12-month contract before that year is out. If you’re unclear on any point in the contract, hire a lawyer to help you review the content.

Competitive Pricing For Digital Marketing

While it’s important to get great value for your investment when you’re hiring a digital marketing agency, you also need to make sure that your deal isn’t too good to be true. Look for an agency that’s very competitive within the market, pricing their services neither too low nor too high. If a company has shockingly low rates, this is often because its services aren’t as reliable, established, or informed as competitors’.


Check the pricing for at least three different companies to get a good idea of the average rates for the exact services and industry expertise that you’re looking for. This will provide you with a valuable baseline so you can determine which marketing agencies are priced right and which are suspiciously low or exorbitantly high.

If you’re looking for a skilled marketing agency with flexible solutions and outstanding customer testimonials, consider our team at EWR Digital. We offer a free consultation to give you an in-depth look at how we can help you achieve your marketing goals and take your business to the next level.