B2B Lead Generation

Dec 10, 2023

<a href="https://www.ewrdigital.com/author/matt" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.

Unleashing the Power of Digital: A Guide for B2B Lead Generation

B2B Lead generation team around a conference table



In the fast-paced digital era, where online interactions shape business landscapes, B2B enterprises must adapt to new strategies to stay ahead of the curve. One critical aspect of this adaptation is mastering the art of online lead generation. Generating high-quality leads is the lifeblood of any B2B business, and in this blog, we’ll explore effective strategies to harness the power of the digital realm for your lead generation efforts.

“Success in B2B lead generation is not just about targeting the right businesses; it’s about engaging them with valuable content and building meaningful relationships. In the digital age, your online presence is the gateway to these relationships.” – Matt Bertram, SEO Lead

number of links, quality of backlinks, organic traffic, referral traffic, land page performance

Optimize Your Website for Conversions:

Your website is often the first point of contact between your business and potential clients. Make it count by optimizing it for lead generation. Implement clear and compelling calls-to-action (CTAs) across your site, guiding visitors toward valuable content or opportunities to connect.


Consider a software company offering a free trial of their product. Their website prominently displays a CTA inviting visitors to “Experience the Future of Software – Start Your Free Trial Now!”

According to a study by HubSpot, businesses with 31 to 40 landing pages generate seven times more leads than those with only 1 to 5 landing pages.

b2b, b2c, lead generation, social media, seo, ppc

Leverage Social Media Platforms:

Social media isn’t just for B2C businesses. B2B enterprises can harness the power of platforms like LinkedIn, Twitter, and even Instagram to connect with potential clients. Share industry insights, engage in conversations, and use targeted advertising to reach decision-makers in your target companies.


A marketing agency might share a case study on LinkedIn showcasing how they helped a B2B client increase their leads by 30% through a strategic content marketing campaign.

According to the Content Marketing Institute, 96% of B2B marketers use LinkedIn for organic content distribution, making it a powerful platform for B2B lead generation.

Invest in Content Marketing:

Educational and valuable content not only positions your brand as an industry authority but also attracts potential clients. Create blog posts, whitepapers, e-books, and webinars that address the pain points and challenges your target audience faces.


A cybersecurity firm could publish a comprehensive guide on “10 Essential Cybersecurity Practices for B2B Enterprises” to showcase their expertise.

Content marketing generates three times as many leads as traditional outbound marketing, according to Demand Metric.

In the evolving landscape of B2B interactions, mastering online lead generation is imperative. By optimizing your website for both SEO (which brings organic traffics) and Conversions (which lead to revenue), leveraging social media, and investing in content marketing, your B2B business can not only survive but thrive in the digital age as you your flow of qualified leads increases. Lead generation growth is just the beginning. Remember, it’s not just about generating leads but building lasting relationships through meaningful engagement.

As Peter Drucker famously said, “The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” Embrace the digital tools at your disposal, and watch as your B2B business not only fits the needs of your clients but exceeds their expectations.

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