Training and Development Programs in Energy Companies: Embracing Digital Marketing

Dec 11, 2023

<a href="" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.

Navigating the Future with Our Training and Development Programs

In the fast-evolving landscape of the oil and gas industry, staying ahead requires not just cutting-edge technology but a workforce equipped with the latest skills and knowledge. At EWR Digital , we understand the pivotal role that continuous training and development play in empowering professionals for success. In this blog post, we explore how our commitment to workforce development is seamlessly integrated into our digital marketing strategy, ensuring that our training programs reach those who need them the most.

Bridging the Skills Gap through Digital Marketing


1. Targeted Digital Ads:

In a digital era, our approach to promoting training programs begins with precision. Through targeted digital ads, we reach out to professionals in the oil and gas sector who are actively seeking opportunities for skill enhancement. These ads are strategically placed on platforms frequented by industry experts, ensuring that our message reaches the right audience at the right time.

2. Email Campaigns:

Our engagement doesn’t stop with ads; it extends to personalized email campaigns. Subscribers receive tailored content about our training modules, workshops, and certifications. These campaigns not only inform but also invite recipients to explore the diverse array of learning opportunities we offer. Through email, we establish a direct line of communication, fostering a sense of connection and trust with our audience.

3. Internal Podcasts:

The podcastcasting trend serves as a powerful tool under the digital marketing umbrella, providing a dynamic platform for energy companies to educate and upskill their workforce through long form content. By delivering insightful content, industry trends, and expert interviews directly to employees through engaging audio formats, companies can seamlessly integrate learning initiatives into their digital strategies, fostering continuous education and professional development within the oil and gas.

Showcasing Commitment with Engaging Content

  • Webinars:

One of the cornerstones of our digital marketing strategy is the creation of informative and engaging webinars. These live sessions bring together industry experts, thought leaders, and our training facilitators to discuss pertinent topics, industry trends, and the importance of skill development. Webinars serve as a platform not only to showcase our expertise but also to interact with our audience in real-time, answering questions and addressing concerns.

  • Blog Posts:

Our blog is a hub of valuable insights, and our commitment to training and development takes center stage. We publish regular posts on the latest industry-specific skills, technological advancements, and success stories of professionals who have benefited from our programs. Each blog post is crafted to inform, inspire, and emphasize the tangible impact of ongoing learning in the oil and gas sector and such could be the same for a energy company. Content does not just need to be focused on inbound lead generation, but educated companies own staff.

Building a Skilled Workforce for the Future

Our dedication to training and development is more than a program; it’s a promise to empower individuals and drive industry progress in Energy. By integrating our initiatives seamlessly into our digital marketing approach, we ensure that professionals across the oil and gas sector are aware of the opportunities available to them. As we navigate the future, EWR Digital stands as a beacon of innovation and education, committed to unlocking the full potential of every professional in the industry.

In conclusion, the fusion of training and development with digital marketing is not just a strategy; it’s a holistic approach to shaping the future of the oil and gas workforce. Contact us and see how we can help you build a internal training program through digital marketing– learning knows no bounds with techonlogy, and success becomes an achievable reality.