In a 2019 survey, only 37% of CEOs said their companies were highly insight-driven. The same study showed that 63% of CEOs were aware of data analytics but thought their company didn’t use it effectively. Data analytics lead to better decisions, more effective...
Analytics & Analysis
7 Tips To Building A Trend Monitoring Strategy For Businesses
What if your business strategy was outdated before you even started? Successful businesses must understand current trends and integrate those trends into their marketing and sales strategies. But if a company doesn't have a good trend monitoring strategy, its...
Know Thine Enemy: How to Conduct an Online Market Competitor Gap Analysis
We're sure you think you know who your competition is, but do you know what they're doing better than you to rank on search? There may be a gap there, and that's exactly what we will be talking about. What if we told you that you could know exactly what they're doing?...
Guide to Data-Driven Marketing for your Online Business
A digital marketing agency thinks of data as the lifeblood of its strategies. Without enough or the right kind of data, you'll more than likely find that you won't get the results you're looking for. Data isn't just a fancy buzzword. When you need to know just how...