Car Dealership SEO: What You Need To Know

Feb 25, 2019

<a href="" target="_self">Matt Bertram</a>

Matt Bertram

Matt Bertram is a award-winning marketing consultant and SEO Expert. He is the lead digital strategist at EWR Digital. Host of the Best SEO Podcast and Co-Host of the Oil and Gas sales and marketing podcast.

SEO sets your business apart from the rest, giving it an upper hand. If you own a car dealership you should be using SEO for your internet marketing strategy. Car dealership SEO will enable you to close more car sales in record time.

Did you know that 85% of retailers vouch for Search Engine Marketing to bring the highest profitability results?

Learn more by reading the rest of the post below.

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Going the digital marketing way

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Welcome to 2019, where even more deals are done and closed online. With more and more people spending their shopping time online, most businesses are planning to take advantage of this new buyer behavior.

Digital marketing is the new way to market your car dealership business. The time of giving out a plethora of brochures to just anybody is gone past us. This is the utter reason why you need your online presence felt.

Your competition is online. You should be, too.

Getting a website is only the first step. Online marketing harbors a long list of marketing strategies. This includes:

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What is search engine optimization and what does it mean for car dealerships?

What should come into your mind when you hear the term SEO is the ranking on search engines. Google is the largest search engine and owns over 80% of the search market share. Over 2 trillion searches are done on Google alone.

Over 2 trillion searches are done on Google alone.

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Search engines like Google are on a mission to give their users the best experience. When a user performs a search, the most relevant results are showcased on the first page. The degree of relevance to the search tends to decrease the more a searcher scrolls down.

Getting your car dealership website to rank highly, probably on the first page of Google, can be a great way to convert a searcher into a potential customer. Did you know that 75 percent of internet searchers never scroll past the first page of search results?

75% of internet searchers never scroll past the first page.

Getting car dealership SEO is necessary with the competition scaling higher on every marketing platform available. It is a game changer and can be the line between lower ROI and higher ROI.

Why Your Car Dealership Needs SEO for Internet Marketing

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A Competitive Edge

If you would love to generate more leads and conversions, more than your competitors, then go the SEO way.

When you rank higher on search engines, your business becomes easy to find.

This, in turn, leads to more people clicking on your website, contacting you, and making purchases.

When you rank higher on search engines, your business becomes easier to find.

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More Quality Customers

SEO provides you with the highest quality of potential clients. If your car dealership is indexed and ranks well for certain keywords, it can only be found based on the relevance of the keywords in relation to those used by search engine users.

This sets the digital marketing method apart from traditional marketing methods like brochures and talk shows where you wished someone was interested in your car dealership business.

SEO lets you spend your time making sales instead of looking for people to sell to.

In SEO, generated leads are only based on what you are offering your clients. This gives you ample time to focus on making a sale rather than looking for someone interested in buying a car.

Build Authority

Consumer trends are hard to ignore in modern-day marketing. Buyers searching for anything online tend to give more trust to search results on the first page.

A whopping 60% of these buyers will make their decisions from the top three results.

Buyers believe that these sites are the leaders in the auto dealership realm and are home to whatever they are looking for.

60% of buyers make their decisions from the top 3 search results.

SEO Techniques for Auto Dealership Businesses

The world of SEO is a broad one. With search engine tweaking their algorithms on a regular basis, there are a plethora of hacks that you can implement for your brand.

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Using keywords for SEO purposes starts with how you research your keywords.

The best and most profitable keywords should come from what you specifically offer your clients. Broad keywords such as “car dealerships” generate more results that turn out to be confusing.

Put together keywords that target your brand. If you’re offering Jeep Cherokee or Toyota Corollas in your inventory, ensure that you narrow down to these. This reduces the competition for your keywords and gets you buyers who are interested in what you are offering.

Choose keywords that target your brand and location.

Did you know that 46% of searches on the internet are location specific? One more tweak for keywords is narrowing down to your business location. Optimizing for “Jeep Cherokee” is never enough. Using “Jeep Cherokee in Houston,” for instance, reduces your competition further.

Google My Business

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Google is undisputedly the largest search engine. Business brands available on Google My Business get better ranks than those unavailable on the platform. It is simple and free to create your business profile on the GMB. When optimizing your page, ensure consistency in the information with that on your website.

Make sure your information is consistent from your website to your GMB listing.

With Google My Business, you gain more from reviews left by your buyers. Images uploaded on the platform can turn out to be your winning edge. Optimize videos and images by tagging them correctly to make them easy to find.

Over 50% of businesses are not listed on Google. This makes it important to get yours online and claim the glorious opportunity. Note that 7 out of 10 buyers are influenced by the information that they find online.

Website Design and Web Development

The process of optimizing your website does not entirely lie on the content creators. Getting quality content for your website is never enough; you need web design and development experts to build a responsive and professional website for you.

Search engines favor websites that are responsive across multiple devices – not only PCs, but also smartphones and tablets. A multi-device responsive website will rank even higher on search engines.

Why You Need to Consult the Car Dealership SEO Experts

Car dealership SEO is much different than SEO for other businesses.

  • Car dealers offer a wide variety of services ranging from new car sales, second-hand car sales, car maintenance services and many more.
  • A viable SEO local strategy is important for any business. Car dealerships have multiple business locations in the same locality.
  • Car dealerships have multiple cars in their inventory that they need to optimize for.

For the above reasons, you need a robust backing of car dealership SEO experts to curate a viable and profitable SEO marketing strategy.

At EWR Digital, we take your business to new heights. Our SEO services are tailored to fetch your business more organic traffic leads, and convert these leads into recurring customers. With a brilliant team of internet marketing experts that is highly experienced in car dealership SEO, be certain of a cutting edge strategy and consultancy.

Get Car Dealership SEO with eWR Digital

EWR Digital is a Houston-based internet marketing agency that’s been helping businesses grow across the globe since 1999. Ready to boost your business? Contact us by clicking below or calling us at 713-597-2656 to get started.

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Car Dealership SEO: What You Need to Know | EWR Digital – Houston, TX