5 Ways Your Business Can Use the Benefits of Blockchain Technology

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

It seems like every day there are new innovations threatening to upend how businesses operate. Web3, a decentralized version of the World Wide Web, is on its way, e-commerce completely changed the retail model, and now we have blockchain technology becoming more prevalent. You may have heard of blockchain technology by now, but did you know that implementing it could greatly benefit your business? There are some amazing benefits of blockchain technology. If you want to make the most of the latest technology and set your business up for long-term success, it’s a great time to consider using blockchain technology.

What Is Blockchain Technology?

Blockchain Technology

A blockchain is a database or ledger that’s distributed among the nodes of a computer network. Blockchains differ from typical databases in that instead of structuring data into tables, a blockchain structures its data in blocks. Within a blockchain, each block has a set amount of storage space that holds information. When the block fills up, it closes and a new block forms and attaches itself to the previous block. By creating a database in this manner, blockchains have an irreversible timeline. Perhaps the most popular example of blockchain technology in use is its role in cryptocurrency systems.

5 Ways Blockchain Technology Can Benefit Your Business

Businesses can benefit from implementing blockchain technology in several ways, such as:

Improved Security

One of the biggest benefits of blockchain technology is improved security. By creating an unalterable record of data, which includes end-to-end encryption, blockchain shuts out unauthorized activity. Blockchain also stores its data across multiple computer systems, making it practically impossible to hack. Therefore, if you’re looking for one of the most secure systems to protect sensitive business or customer data, blockchain is one of the best options available.

Faster Processes

Blockchain helps to improve the efficiency of several common business-related tasks, which allows businesses to operate faster. For example, blockchain can replace many of the manual processes in transactions, allowing them to process sales much faster. In some cases, blockchain can even process a transaction in under a second. For large businesses with many transactions taking place online simultaneously, the ability to reduce the time of each one can greatly benefit that business.

Lower Costs

By creating a more efficient transaction processing system, blockchain can also help businesses reduce their costs. Businesses won’t have to rely on a middleman or third party to help them process their transaction, eliminating that cost entirely. Blockchain can also reduce the number of manual tasks your team needs to complete, such as aggregating data or auditing transactions. This either allows the business to operate with a smaller team or frees up the current team to work on more important tasks.

Transparent Marketing

Blockchain is a helpful tool when it comes to online marketing. Businesses can use blockchain to better track who clicks on their ads. By doing so, they can better identify fraudulent activity that’s costing them money and block those fraudsters from interacting with their ads in the future. In addition to this, blockchain can better gather and analyze customer data, allowing businesses to more accurately target their core audience with relevant ads.

Established Trust

With its improved security, blockchain helps businesses establish trust with other entities. For example, customers may feel more comfortable trusting their sensitive data to a business that uses blockchain technology, knowing it’s practically unhackable. Businesses can also use this new blockchain to create smart contracts with other business entities. Smart contracts are essentially self-enforcing contracts, where the contract is recorded in a way where it can’t be altered. In this system, smaller businesses don’t need to rely on a lawyer, as they can trust that the contract is secure.

Immutable Data

Finally, another big benefit of blockchain technology is the fact that it has immutable data. Immutable means that the data within a blockchain can’t be changed or deleted. Each time a business creates a transaction, this transaction receives a time and date stamp, creating a permanent record. This is a more efficient and secure system for conducting an audit of transaction information compared with legacy computer systems or even a paper-based filing system.

Get Started With Blockchain Technology Today

All businesses can see some great benefits when they decide to implement blockchain technology. If you’re a business that’s looking for a way to lower cost, increase efficiency, and make your data more secure, blockchain technology is definitely worth considering. Take some time to dig deeper into how you could implement blockchain within your business and see if it makes sense to transition to this new technology.