This post was written by guest contributor Stephen Forde, CEO of Media Fortress.
Almost all digital marketing professionals try to generate high-quality backlinks, but often forget about competitor backlinks and how they can help. In simple terms, backlinks are links that point users to a particular website or web page. It plays an important role in website ranking.
The more high-quality backlinks your site has, the better its ranking will be on search engines. The number of backlinks to a website determines its popularity among visitors and dominance on the web.
Backlinks are links that point users to a specific website or page.
SEO specialists use a number of steps to generate backlinks to their websites. With the right strategy, they get tremendous success.
At the end of the day, the biggest question is “How do you replicate your competitor’s backlinks successfully and get more business opportunities?” Let’s find out.
1. Review Organic Results for Your Keywords
Most people flock to search engines to find a specific product or service, or answer to a question. Most often, they visit websites that appear in the top search results of search engines (within the first page). Some may go into deeper pages, but hardly anyone goes beyond 10-20 pages to find what they’re looking for.
This is why SEO is so important – it can get you onto that first page, making it more likely that users will click on your website.
Here’s how to see where you stand:
- Type your keywords in the search bar of Google and check out the top 20 results.
- Write down the first 20 websites you see.
- Then go through their websites and blog posts – check out the type of content they’re using to target customers and generate leads.
- What are the keywords that helped them get their website to the top of the SERP?
This will also give you a better idea of what content types your audience may prefer reading.
2. Review Competitor Backlinks
As a business owner, you must know who your competitors are. Select your top 5 competitors, evaluate their content, and check out the potential traffic and business opportunities your competitors might be getting with guest post publication.
Use dedicated marketing tools like SEMRush to find and evaluate your competitors’ backlinks. It’s important to find out not only which links are linking to the site now, but also how long they appeared on the network, whether everything was added all at once or gradually, whether the site had a loss of previously standing links and how strong it was.
3. Write High-Quality Articles on the Same Stuff
Always keep in mind that content is king and that content should be geared towards your audience. If it isn’t valuable to them, it’s a waste of time.
Content that solves people’s problems and answers their questions will always have a huge repost value on social networks. So, it is very important to write high-quality posts for different SEO activities aimed at lead generation.
Furthermore, take a look at what your competitors are posting on their websites and elsewhere online. If you can figure out where they’re getting guest posts or what they’re writing about, it can help you score competitor backlinks for yourself!
Consider the following facts:
- 82% of customers feel closer to a company after reading its blog
- 90% of customers believe that user-generated content is useful
- 60% of customers are likely to buy from a company that writes useful content regularly
- 60% of people will look for a product after reading about on the Internet
So, it is content that helps you excel in business. Therefore, ask your content developers to write unique, meaningful, and SEO-friendly articles keeping your audience’s needs and desires in mind. Write content in simple and easy-to-understand language. You want your content to be approachable, readable, and not frustrating.
Create appealing titles, subtitles, introduction, summary, etc. Always keep in mind that content is not just text.
The right content strategy can help your business soar.
Add proper images, links, facts, charts, and other items to make your posts more appealing and interesting for users.
Optimize all posts for search engines and get your guest posts published on sites with high DA & PA. In this way, you stay away from content duplication and generate high-quality backlinks to your website.
If you follow the right strategy, your content can boost visibility, gain you more qualified leads, and increase your sales.
4. Perform Case Studies
Case studies are aimed at collecting valuable information about a particular event, person, community, or project. In general terms, case studies are performed on a single person or group of individuals.
Take a moment to look at your most successful cases. What made them successful? What pieces came together to support reaching the end goals?
Based on your needs, perform cases studies on different business KPIs and work on the areas you are lacking in. This will help you to intensify your content marketing efforts and replicate competitor backlinks easily.
Case studies can help you understand how to meet your goals more easily.
5. Work on Broken Links
Broken links can scare any webmaster, as they increase the bounce rate of websites and negatively influence the behavior of your targeted audience. In simple words, broken links are non-existent pages denoted by a 404 error code. Too many 404 pages on your website can make customers see your business in a negative light.
A properly linked site is what you need in order to monetize your traffic.
Broken links will lead to lost visitors and with them, lost income.
A broken link in the middle of the sales funnel will disrupt the entire flow of traffic, leading to further customer moves. If broken links point to your products, customers will likely leave before buying anything. In the meantime, that user leaves your site and goes to a competitor site instead, and then makes a purchase.
Don’t risk it! Keep an eye out for broken links and fix them quickly. You can find broken links on your site with tools like Broken Link Checker.
Once your website’s links are all checked, keep an eye on them as you update your website.
6. Replicate Competitor Backlinks on Q&A Websites
Working on “Q&A,” or question and answer, websites is one of the the easiest ways to replicate your competitors’ links.
Get active on industry forums or sites like Yahoo Answers and Quora. Answer questions related to your industry and use backlinks to your site in your replies. When you answer people’s questions, be honest and give them the most value possible.
Write your reply in such a way that it motivates others to upvote and make comments on it. You can add the links of your live articles to your answers so that you can replicate competitor links (on the same topic) and get more traffic to your website. Work on Q&A websites actively to replicate more competitor backlinks easily and efficiently.
Scoring Competitor Backlinks Is a Great Way to Boost Your Business
More backlinks = more traffic + more business opportunities. When you end up losing in your efforts to generate backlinks to the website, use these methods to replicate your competitors’ backlinks and get more leads. Best of luck!
6 Ways to Replicate Competitor Backlinks | eWebResults – Houston, TX