Uncover the power of quantitative analysis in strategic internal linking. Discover the nuances of metrics, tools, and scoring systems that elevate your SEO game. This comprehensive guide empowers you to navigate the dynamic landscape of internal linking, ensuring your website stands out in the digital realm.
Matt Bertram
EWR Digital Team
MATTHEW BERTRAM
Job Title:
Head of Digital Strategy, CMO, and Lead SEO Consultant
Years of Experience:
8 years of Search Engine Optimization Experience & 12 years of experience in the Energy Sector. (Mainly Oil and Gas)
Formal Education:
Texas A&M, Mays Business School with a Marketing degree. Business Fellows Honors
Contributor
Books:
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- Build your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers
- Rise of the Personal Brand: A Colloction of Stories from Enptreperneurs, Influencers, and Digital Marketers
- Know, Like, Trust: A Podcast Marketing Guide for Small Business Owners
- Search: Do I Really Need SEO?: The Enterprise-Level Playbook to Grow Your Business with Search Engine Optimization
Podcasts:
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- Host, Business Houston Podcast, presented by the BBB
- Host, The Best SEO Podcast: The Unknown Secrets of Internet Marketing by EWR Digital
- Co-Host, Oil and Gas Sales and Marketing Podcast by Oil and Gas Global Network (OGGN)
Matt is a recognized digital marketing strategist, author, speaker, and SEO expert is a testament to his dedication, expertise, and commitment to the success of businesses in Houston and beyond. As the digital landscape continues to evolve, one thing remains constant – Matthew Bertram’s unwavering commitment to unleashing digital brilliance and guiding businesses towards unparalleled success.
EWR Digital
Blogs Written by Matt Bertram
Crafting a Compelling Value Proposition in Oil and Gas Go-to-Market Strategies
Go-To-Market with a Strong Value PropositionIn the competitive terrain of the oil and gas industry, where innovation meets necessity, a powerful go-to-market (GTM) strategy hinges on more than just a product—it demands a compelling value proposition. For startups and...
Navigating the Oil and Gas Industry: Crafting a Stellar Go-to-Market Strategy Through Market Analysis
Go-to-Market Strategy Through Market AnalysisThe oil and gas industry, a dynamic and ever-evolving landscape, demands innovative solutions to meet its complex challenges. For startups or companies launching new products in this sector, a well-crafted go-to-market...
Mastering the Essentials: A Step-by-Step Guide to Improve Core Web Vitals on Your Website
Elevating your website’s performance is not just about aesthetics; it’s about meeting the expectations of both users and search engines. In this blog, we break down the essential steps a webmaster can take to improve Core Web Vitals—the key metrics that impact user experience and search rankings. Dive into actionable strategies to enhance page speed, interactivity, and visual stability.
A Comprehensive Guide to Keyword Mapping
Explore the strategic process of keyword mapping in SEO to elevate your website’s performance. From identifying target keywords to avoiding cannibalization and improving user experience, this comprehensive guide unveils the components, benefits, and implementation tips for effective keyword mapping.
Navigating SEO Storms: A Guide to Effective Crisis Management Strategies
Explore the intricacies of crisis management in SEO and empower your website to withstand algorithmic shifts, security challenges, and content crises. Stay ahead in the dynamic digital landscape with our expert insights.
Navigating Link Equity Dynamics: The Essence of SEO Authority
Unravel the mysteries of link equity in SEO as we explore its nuances, from quality considerations to Google’s perspective. Discover how strategic outbound and internal linking contribute to site authority and user experience. An indispensable guide for SEO experts navigating the dynamic landscape of SEO authority.
Mastering Domain Authority: A Comprehensive Guide to Elevate Your Website’s Credibility
In the vast landscape of online visibility, understanding Domain Authority is the key to unlocking the full potential of your website. This blog takes you on a journey through the intricacies of Domain Authority, shedding light on its significance and offering practical tips to enhance this vital metric. Harness the power of Domain Authority to elevate your website’s credibility and standing in the digital realm.
Matt Bertram
Biography
Matt Bertram, local keynote speaker, personal brand consultant, and author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers, is the co-owner and majority shareholder of EWR Digital, a digital marketing agency based out of Houston.
Matt Bertram is the Head of Digital Strategy at EWR Digital, a leading Digital Marketing Agency based out of Houston for over 20 years that works with top brands in the traditional and Web3 space. Under Matt’s leadership, the full-service digital agency has garnered 122, 5-star reviews on Google. Since launching in 1999, EWR Digital, formerly known as eWebResults, has been internationally recognized as a leading company in SEO and earned media. He currently manages over $10 million in advertising dollars for top clientele across various verticals and has mentored multiple startups across the US. Bertram also runs a digital strategy consulting division at EWR Digital and has been a guest on over 50 podcasts.
Besides his EWR Digital duties, Matt co-hosts the well-received “SEO Podcast: The Unknown Secrets of Internet Marketing” with EWR Digital co-founder Chris Burres. To date, the podcast has over 4 million downloads with more than 55,000 monthly loyal listeners and has been recognized as the most popular SEO podcast on iTunes and Ahrefs.
As a digital marketing strategist, Matt has led online marketing programs in web design, sales funnels, SEO, pay-per-click advertising (PPC), social media marketing, and recruiting strategies. He also has co-developed workshops in SEO basics, advanced SEO marketing techniques, social selling, PPC, and more. He’s an Agency Partner with Google, Bing, and HubSpot.
Matt is also a talent acquisition professional with over 12 years of experience in sourcing and recruiting positions for startups to Fortune 100 companies mainly in the oil, gas, and healthcare sectors.
Matt graduated from Texas A&M Mays Business School with a marketing degree and has over 7 years of Search Engine Optimization Experience.