Geoff Campbell

EWR Digital Team

Geoff Campbell

Justin Lynch - Creative Director
EWR Digital Team

Geoff Campbell

Job Title:

Enterprise Account Manager and Digital Strategist

Years of Experience:

20+ years in graphic and web design

10+ years in digital marketing

Formal Education:

Post-Graduate Diploma in Digital Business, Emeritus Institute in association with MIT and Columbia School of Business

B.F.A. from the Emily Carr Institute of Fine Arts in Vancouver, BC

 

Certifications:

Best SEO Podcast Episode 595:

International SEO in Canada and other Niche Markets

Matt and I discuss my 12 year journey from podcast listener to EWR client to podcast guest, along with the challenges of doing international SEO and B2B marketing.  It’s been a remarkable journey of learning and growth along the way.  Give it a listen.

Geoff Campbell

Biography

Geoff is a data driven, results focused digital marketer who thrives on helping clients reach their business goals emboding the ethos of EWR Digital.  By bringing the design thinker’s toolbox to marketing challenges helps clients get the most out of their digital marketing. 

During his career Geoff has worked with both public and private sector organizations, big box retailers, international airports and in the global industrial equipment market. He has also been a digital media instructor and presenter at several WordPress conferences in both Canada and the USA.

Working with clients in both: Alberta & Ontario.

EWR Digital

Blogs Written by Geoff Campbell

A Guide to Programmatic Video Ads

A Guide to Programmatic Video Ads

by | Apr 6, 2023 | ,

Programmatic video advertising is a cost-effective and data-driven approach to digital advertising. With programmatic advertising, brands can use algorithms to target specific user behavior and get their material distributed to target audiences more efficiently. Programmatic advertising has become a significant part of total digital ad spend worldwide, accounting for 85% of total digital ad spend in the US, more than 80% in Europe, and almost 70% worldwide. With the rise of new media channels like TikTok, Instagram Reels, and YouTube shorts, brands need to adapt to the changing behavior of consumers and produce more content to match the new expectations. Video advertising is essential in today’s advertising landscape, and brands need to create relevant and engaging content that captures the viewer’s attention within the first two seconds. Programmatic advertising provides a more systematic and efficient approach to ad placement, and it is a convenient and cost-effective way for brands to compete for consumer attention.

The Best 3 Benefits Of Hiring A PPC Houston Agency

The Best 3 Benefits Of Hiring A PPC Houston Agency

by | Apr 5, 2023 | ,

EWR Digital, a PPC agency based in Houston, shares three benefits of including pay-per-click (PPC) marketing in a business’s internet marketing strategy. The first benefit is that it saves businesses money, as PPC agencies have the expertise to identify powerfully targeted keywords in a campaign, thus preventing business owners from over-spending on broad match keywords. The second benefit is that it allows businesses to spend more time doing what they do best, as PPC agencies have the experience to manage a business’s AdWords campaign, which is a time-consuming task. Finally, by outsourcing their marketing efforts to an agency, businesses can leverage the expertise of professionals who are dedicated to delivering results, allowing them to focus on running their business. In addition, a good PPC agency would have a strong knowledge of analytics to be able to deliver effective PPC campaigns.

Display Ads: Why Web Banners Are A Great Marketing Tool

Display Ads: Why Web Banners Are A Great Marketing Tool

by | Apr 5, 2023 |

Digital marketing has become the primary tool for promoting businesses and individuals. The internet offers a plethora of opportunities for individuals and businesses to successfully promote their ideas and reach a broad audience. Paid advertising, a branch of digital marketing, is used to guide consumers towards products or services through web banners displayed on web pages. Web banners are essentially digital billboards that incite users to click on them, leading to linked web pages. PPC is a payment system used for this form of advertising, where web pages or platforms displaying ads get paid each time the ad is clicked. EWR Digital is a Houston-based marketing firm that offers professional PPC experts and services to help businesses create successful web banners.

Mobile Advertising: Push Notification Ads

Mobile Advertising: Push Notification Ads

by | Apr 5, 2023 |

Push notification ads are a rising trend in mobile advertising that cannot be ignored. Whether it’s a message from WhatsApp, Facebook, or a gaming app, every notification catches the user’s attention. Push notifications have become an important part of mobile advertising, alongside other forms such as click-to-call ads, web banners, and pop-up ads.

Push notification ads have an advantage over traditional ad campaigns as they remain until the user interacts with them. Unlike pay per click (PPC) campaigns, which disappear once they’ve been scrolled past, push notification ads give users the option to either interact with the ad or dismiss the notification.

Visibility is another positive factor of push notifications. They are hard to miss and even clearer than banner ads. When the content of the notification is not visible, an icon is displayed indicating there is a message to be dealt with.

Push notifications allow advertisers to reach users in a way that is obvious and can be dealt with when the user is ready. They also provide the ability to use geo-fencing advertising, which allows notifications to be delivered when a mobile device enters a specific location or conference.

For businesses looking to boost their advertising efforts, EWR Digital, a Houston-based internet marketing agency, can provide expert guidance. Schedule a call to learn more about how to use push notification ads to your advantage in mobile advertising.

Teambuilding Event: Rock Climbing

Teambuilding Event: Rock Climbing

by | Apr 4, 2023 |

Join EWR Digital: The Innovative Digital Marketing Company That Values Teamwork and Work-Life Balance

At EWR Digital, we are committed to creating a positive work culture that values teamwork, communication, and work-life balance. Our team-building activities, like rock climbing at local gyms, strengthen relationships and challenge individuals to bond and have fun in unique ways.

Teambuilding is essential to our corporate culture as it improves communication, encourages trust and collaboration, reduces conflicts, boosts creativity and innovation, and promotes leadership and followership. We value each team member and strive to empower and celebrate individual successes.

Joining EWR Digital means working with top brands in a fast-paced and dynamic environment, ongoing training and development, and competitive compensation packages. We are passionate about staying ahead of industry trends and are looking for talented individuals who share our drive for success.

Whether you’re an experienced marketer or just starting out in the field, we welcome you to join our team and take your career to new heights. Apply now and harness your creativity with EWR Digital.

The Rise of Programmatic Video Ads

The Rise of Programmatic Video Ads

by | Aug 16, 2022 | ,

Programmatic videos are becoming increasingly popular due to their ability to deliver highly-targeted and efficient advertising campaigns. Programmatic advertising uses automated technology to purchase ad space across multiple channels, allowing marketers to reach their target audience more effectively. Programmatic videos are fast, highly targeted, more efficient, and cost-effective compared to traditional advertising. Programmatic advertising is estimated to reach over $62 billion in the US this year. Best practices for programmatic video ads include exploring the marketplace, creating engaging videos, optimizing for mobile, and considering branding.