B2B Marketing Agency
Is your marketing spend calibrated to deliver a maximum return on investment? A properly balanced marketing strategy should deliver results that grow your business now and over time. Every dollar of your marketing spend should be accountable for delivering results. Interested in learning more? Schedule a free consultation to start the conversation.
Award-Winning Agency
B2B Sales and Marketing FAQ’s
What is B2B Marketing Support?
B2B marketing support in the context of digital marketing refers to the services and resources provided to businesses engaged in B2B sales and marketing, with a specific focus on online channels and strategies. This can include a range of services, such as:
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Search engine optimization (SEO): optimizing a B2B company’s website and content to rank higher in search engine results pages (SERPs) for relevant keywords and queries.
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Pay-per-click (PPC) advertising: creating and managing targeted ads on search engines, social media platforms, and other online channels to drive traffic and generate leads.
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Content marketing: developing and promoting valuable content, such as blog posts, whitepapers, case studies, and videos, that educates and engages B2B buyers and decision-makers.
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Email marketing: using email campaigns to nurture leads and build relationships with B2B prospects, customers, and partners.
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Social media marketing: leveraging social media platforms to connect with B2B audiences and promote products, services, and thought leadership.
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Account-based marketing (ABM): a targeted approach to B2B marketing that focuses on engaging specific high-value accounts through personalized messaging and content.
B2B marketing support in the context of digital marketing can help businesses increase their online visibility, generate more leads, nurture prospects more effectively, and ultimately drive more revenue from their B2B sales and marketing efforts.
Google is killing my business
When a Google algorithm update tanks your traffic, finding the culprit is rarely easy. We love this kind of challenge.
Solving SEO problems is like solving puzzles. Puzzles that involve money.
We really like solving puzzles, and money, for that matter. We are happy to solve your puzzles for money!
Does SEO actually work?
In fact we helped ROSI move from position 16 to position 1 within 5 months.
How can digital marketing help us reach and engage with our target audience more effectively?
Digital marketing can help you identify and target specific decision-makers within your target audience using demographic, geographic, and behavioral data, and engage with them through targeted messaging and content.
How can we use digital marketing to support our sales team's efforts?
Digital marketing can support your sales team’s efforts by providing them with targeted leads, relevant content, and personalized messaging that helps them engage with prospects more effectively.
What types of digital marketing tactics are most effective for B2B sales?
Effective digital marketing tactics for B2B sales include SEO, PPC advertising, content marketing, email marketing, social media marketing, and account-based marketing.
By working with EWR Digital, you can leverage our expertise in B2B digital marketing to create a customized strategy that supports your sales goals and helps you reach and engage with your target audience more effectively.
We broke our SEO and we don’t know how?
Good news! It’s better to have shot yourself in the foot than to have Google do the shooting. If you can figure out what you did wrong, you can roll it back and fix it. But the longer you wait, the harder it can be to recover.
We have pulled too many SEO bullets out of clients’ feet to count. Our ready team of SEO first-responders stands by waiting for your call.
Should I spend money on Account Based Selling (ABS)?
There are two more things that one needs to keep in mind. First, your budgets vs the LifeTime Value (LTV) of your customer. The second is your average sales cycle. If you plan to spend $100,000 on ABM. And your LTV is $10,000, then of course, And if your sales cycle is 3 to 6 months, then it is not a fit. Because to show marketing ROI, you will need to close at least $1M in sales in the first year itself. But if your sales cycle could take up to 6 months, there is no way you can close 100 deals in the first year, which my not be possible so you need to do some of those calculations, before deciding to invest in a ABS program.
Are you a full service marketing agency?
Yes! We offer and execute all your digital marketing needs — SEO, website design & development, corporate branding, paid media, corporate videography, social media management, and email marketing.
Why hire EWR, when there are other B2B marketing agencies?
Here are some potential reasons why a company might consider working with EWR Digital:
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B2B Focus: EWR Digital specializes in B2B marketing and has extensive experience working with clients in a variety of industries. This means they understand the unique challenges and opportunities of B2B marketing and can develop tailored strategies that meet the specific needs of each client.
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Full-Service Offerings: EWR Digital offers a full range of digital marketing services, including SEO, PPC advertising, content marketing, email marketing, social media marketing, and account-based marketing. This means clients can get all the support they need in one place, rather than having to work with multiple agencies.
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Data-Driven Approach: EWR Digital uses a data-driven approach to marketing, leveraging the latest technology and analytics tools to optimize campaigns and improve ROI. This means clients can have confidence that their marketing spend is being used effectively and efficiently.
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Industry Recognition: EWR Digital has been recognized as a top B2B marketing agency by industry publications and organizations, including Clutch, Inc., and the American Marketing Association. This recognition speaks to the quality of their work and the value they provide to their clients.
Overall, EWR Digital is a top B2B digital marketing agency that offers a range of services and a data-driven approach to help businesses drive growth and achieve their sales goals.
I’ve been burned by SEO consultants
So have we. We know it’s your job that’s on the line, not ours. Our 23-year track record of helping clients grow their business via SEO hopefully puts your mind at ease.
SEO is perhaps the most ridiculous, frustrating marketing channel out there (similar to golf), but at EWR Digital, we take it seriously with data driven marketing.
How can we generate more qualified leads using digital marketing?
Digital marketing can help you generate more qualified leads through a range of tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing.
How can we measure the ROI of our digital marketing efforts?
Digital marketing allows you to track and measure the ROI of your efforts through a range of metrics, including website traffic, lead generation, conversion rates, and revenue growth.
My engineers hate dealing with SEO
Tech teams are stretched thin, often think SEO is an annoyance, and get requests from marketing teams who don’t understand development or IT concerns.
We are fluent in Developer-speak…so you don’t have to be!
I need a team to take over my SEO program
Clients want fast improvements, a strategy to grow traffic into the future, produce leads, and zero hassles, with an emphasis on the “zero hassles.”
Our experienced team has worked on every type of website and prioritizes managing your SEO projects for you, so you don’t have to.
How much does SEO cost?!
EWR SEO programs range from $500/month to $100,000/month. Of course, we like the $1o0,000/month programs, but we’re just as happy to help small businesses and start-ups with small budgets to get them on their way.
We like to think of ourselves as the high end provider of the low end budget for enterprise.
B2B STRATEGY THAT GETS YOU IN FRONT OF THE RIGHT AUDIENCE
Common Miscoceeption about Account Based Selling (ABS)
Is your B2B marketing strategy falling short? Let EWR Digital revitalize your approach. From content marketing and social media to SEO and PPC advertising, we have the tools and expertise to help you achieve your business goals.
In today’s competitive business landscape, you need a B2B marketing partner that can deliver results. EWR Digital has a proven track record of success, with satisfied clients across a variety of industries and sales and marketing teams such as oil and gas. Contact us today and let us help you achieve your business goals.
A common misconception about ABM. What you’re aiming for is to establish connections with the right individuals and build a foundation for future sales, rather than directly pushing for a sale upfront. The responsibility of closing the deal lies with the sales team. ABM’s essence lies in nurturing relationships by consistently providing value to your prospects in every interaction. When the timing is right, they will naturally choose to engage with your offerings.
The higher up the decision-making hierarchy an individual is, the greater the value you must create for them. To achieve this, you need to conduct thorough research on your target audience. While social media profiles, particularly LinkedIn, provide valuable insights, it’s essential to dig deeper and go beyond the surface. Only then can you craft a personalized marketing strategy that not only feels individualized but also genuinely adds value to your target audience. When you genuinely create value, you have the opportunity to establish authentic relationships, either on a personal level or with your brand and the specific persona you’re targeting.
A common misstep is rushing to pitch a sale the moment a LinkedIn connection is accepted. Imagine if the initial interactions focused on creating value for you. Wouldn’t that be more appealing?
In ABM, you’re likely dealing with a buying committee comprising multiple decision-makers and influencers from various departments. It’s crucial to acknowledge that a one-size-fits-all message won’t work because each individual faces unique challenges. To effectively engage with each influencer or decision-maker, you must deeply understand how they perceive the problem and tailor your approach accordingly. – Matt Bertram
What is B2B Marketing?
B2B marketing, or business-to-business marketing, refers to the marketing strategies and tactics used by businesses that sell products or services to other businesses, rather than to individual consumers. It is also used to target business that you may want as channel or referral partners.
In B2B marketing, the focus is on building relationships with other businesses and creating value for them. The goal is to understand the needs and pain points of the business customers, and to develop targeted marketing campaigns and messaging that speaks to those needs. This can sometimes be done through 10K reports, use of 3rd Party analytics and social listening tools, as well as talking to people in that company or industry to better understand the business landscape.
B2B marketing typically involves reaching out to decision makers or key stakeholders within the target businesses through channels such as email marketing, social media, and targeted advertising. The messaging and content used in B2B marketing campaigns often emphasizes the value proposition of the product or service being offered, and may include case studies, data sheets, and other resources to help businesses make informed purchasing decisions.
We talk more about these subjects and others as it relates to Oil and Gas and Sales and marketing teams on the Oil and Gas Sales and marketing podcast that Matt Bertram hosts.
B2B Thought Leadership
In the B2B space, thought leadership plays a crucial role in building brand credibility, establishing trust with potential customers, and driving sales. Here are some key aspects of thought leadership in B2B marketing and sales:
- Content Creation: Thought leaders produce high-quality content such as articles, whitepapers, case studies, blog posts, videos, and presentations that offer valuable insights, analysis, and solutions to industry-specific problems. This content showcases the organization’s expertise and fosters trust among potential buyers.
- Industry Knowledge: Thought leaders stay abreast of industry trends, emerging technologies, and best practices. They leverage this knowledge to offer unique perspectives and innovative solutions that differentiate their brand from competitors.
- Building Relationships: Thought leadership is not just about broadcasting content; it’s also about engaging with the audience. Thought leaders actively participate in industry forums, conferences, webinars, and social media platforms to connect with peers, customers, and prospects. This engagement helps in building relationships and establishing credibility within the industry.
- Problem-Solving Approach: Thought leaders focus on addressing the pain points and challenges faced by their target audience. By providing actionable insights and practical solutions, they position themselves as trusted advisors who can help businesses overcome obstacles and achieve their goals.
- Brand Authority: Consistent thought leadership efforts over time help in building brand authority and influence within the industry. This authority translates into increased brand visibility, enhanced reputation, and ultimately, more leads and sales opportunities.
- Lead Generation and Sales Enablement: Thought leadership content serves as a powerful lead generation tool in B2B marketing. By offering valuable resources and information, organizations attract potential customers who are seeking solutions to their problems. Additionally, thought leadership content can be leveraged by sales teams during the sales process to educate prospects, overcome objections, and ultimately close deals.
EWR Digital
Industries We Serve
The industries we service as EWR Digital include:
Technology:
Companies that produce software, hardware, and other technology products often use B2B digital marketing services to target other businesses.
Healthcare:
Companies that provide products and services to other businesses in the healthcare industry such as hospitals, clinics, and medical practices often use B2B digital marketing services.
Manufacturing:
Companies that produce physical products often use B2B digital marketing services to reach other businesses that may be interested in their products.
Professional Services:
Companies that provide consulting, accounting, legal, and other professional services often use B2B digital marketing services to reach other businesses in their industry.
Finance:
Companies that provide financial services such as banking, insurance, and investment often use B2B digital marketing services to reach other businesses that may be in need of their services.
Supply Chain and Logistics:
Companies that provide products and services in the supply chain and logistics industry such as warehousing, transportation, and distribution often use B2B digital marketing services to reach other businesses in the industry.
Automation & Robotics:
Digital marketing helps Automation & Robotics companies connect with their very specific customer audiences by utilizing targeted advertising, personalized messaging, and data-driven strategies to reach the right customers with the right message at the right time.
Government and Public Sector:
Government agencies and public sector organizations often use B2B digital marketing services to reach other government agencies and public sector organizations that may be in need of their products or services.
Industrial Service Companies:
By utilizing targeted advertising and data-driven strategies, digital marketing can generate leads, improve conversion rates, and increase revenue and profitability for industrial service companies.
One of the biggest advantages of working with B2B digital marketing experts is a success in reaching your target audience. This requires solid research, analysis, and strategy. Our team helps you direct your efforts towards the best leads. The goal is to take advantage of high purchasing intent instead of wasting money on leads that go nowhere.
We can help.
Digital Marketing Services
We offer end-to-end digital marketing services, from strategy and analytics to creative development and SEO production, to help transform your digital presence and make your marketing efforts effective.
Digital Strategy
Form a foundation to drive successful SEO and marketing ROI
Enterprise SEO
Top tier search engine optimization that pushes you to the top spot
Web Design
We build top of the line websites with enterprise SEO in mind — rank higher right out of the gate
- New Website Builds
- Full Website Redesigns
Paid Media
Want to ensure your customers find you quickly? We customize a paid media campaign to fit your budget and maximize conversions
Analytics & Analysis
Analytics services that help you understand your data better and make better business decisions
- Track Campaign Performance
- Understand Your Website’s Engagement
- Market & Competitor Insights
- Google Adwords Preformance & Analysis
Public Relations
Public Relations services that get your message to your audience across multiple channels
About US - EWR Digital
EWR Digital is a full-service digital marketing agency that has a team of experienced professionals with a diverse range of skills and expertise. Their team includes digital marketing strategists, website developers, SEO specialists, social media managers, PPC advertising experts, content creators, and more.
Their team members have worked with a variety of small businesses across various industries and are knowledgeable in the latest digital marketing trends and technologies. They prioritize staying ahead of the curve and continually updating their skills and knowledge to provide the best possible results for their clients.
Overall, EWR Digital's team is dedicated to delivering exceptional results and providing personalized service to each of their clients.
How to Choose the Right Marketing Provider
Choosing the right local SEO service provider can be crucial to the success of your business. Here are some factors to consider when making your decision:
- Experience: Look for a service provider with experience in local SEO and a proven track record of success.
- Reputation: Check the service provider's reputation by looking at online reviews, testimonials, and case studies from previous clients.
- Services offered: Make sure the service provider offers a range of local SEO services that are tailored to your specific needs and goals.
- Communication and transparency: Look for a service provider who communicates clearly and transparently about their processes and strategies, and who keeps you informed throughout the optimization process.
- Price: Compare pricing and packages offered by different service providers, and make sure you're getting a fair price for the services you'll receive
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Account-Based Selling (ABS) Support
Account-based selling (ABS) is a sales strategy that focuses on targeting and engaging with specific high-value accounts or customers, rather than casting a wide net to attract as many customers as possible. It is a highly targeted approach that is often used in B2B sales to win business from key accounts.
ABS is essentially going after a list of accounts that you want to target, nurturing them and getting them to become your customers and then advocates for your brand. It’s about choosing a list of companies you would like to be your customers. ABM also involves a deep research, not just for your target accounts, but also with respect to the target people you want to work with. Traditional marketing doesn’t work this way, you’d reach out to a large audience at the probable right places, expecting to get leads from there, and eventually converting them to customers. This is like be a sniper if you wanted to you a military reference.
ABS involves identifying key decision-makers within a target account and then tailoring the sales approach to their specific needs and preferences. This may involve customizing the sales pitch, creating targeted content, or developing personalized marketing campaigns that speak directly to the account’s pain points and business objectives.
Account-based marketing is an extremely personalized form of marketing to your high-value accounts. You Sales reps have been researching and targeting big named accounts for a while but, since it hasn’t been a scalable approach is probably not as popular. Now, with the power of marketing technology, ABM is a game changer!
ABS typically involves a coordinated effort between sales and marketing, and customer success teams to ensure a consistent and effective approach. It requires a deep understanding of the target account’s business, goals, and challenges, as well as a strong focus on building relationships and providing value to key stakeholders.
Account-based selling can be supported with digital marketing by using targeted online channels to reach and engage with key decision-makers within the target accounts, and by creating personalized digital content and campaigns that speak directly to their needs and interests.
Overall, ABS is a strategic approach to sales that focuses on quality over quantity. It is a highly effective way to win business from key accounts and build long-term relationships with high-value customers and in today’s world you need marketing support to proform at your best!
What is Account-based marketing (ABM) and what do you need to do it?
Account-based marketing (ABM) is a strategic marketing approach that focuses on targeting and engaging specific high-value accounts or customers with personalized messaging and content. In ABM, marketing and sales teams work together to identify key accounts or decision-makers, create tailored campaigns and content that resonate with their specific needs and pain points, and use personalized outreach and account-specific tactics to build relationships and drive engagement. The goal of ABM is to deliver a more personalized and relevant experience for high-value accounts, improve conversion rates, and drive revenue growth. ABM is often used in B2B marketing, where the sales cycle is longer and deals involve multiple decision-makers within an organization.
Doing account-based marketing you need alignment between your sales and marketing teams – so, key personnel in these two teams are really a must have. You will need:
- Executive Champian: To offer support and strategic guidance, across all channels. Someone who also brings in alignment between the sales and the marketing teams.
- Sales Head: To keep the team updated with progress of account developments.
- Sales Operations: To keep the CRM updated and ensure all sales processes are being followed.
- Marketing Head: To drive your entire ABM strategy.
- Marketing Operations – people good with:
- Research
- Content writing
- Advertising
- Marketing / Email or SMS automation
- Analytics
- Graphic design
Having more team members like sales development leader, services heads and solution consultants are definitely nice to have. But you may be able to do without them. What you can’t do without is the ability to think personalization and scale at the same time.
Empower Your B2B Sales Team with Our Sales Enablement Services
Sales enablement services for B2B are designed to equip sales teams with the tools, content, and training they need to improve their productivity and close more deals. These services typically include lead generation, lead qualification, sales training, content creation, sales analytics, and sales enablement technology. Sales enablement services aim to provide sales reps with the right information and resources at the right time, so they can engage with potential customers more effectively and close deals faster. By partnering with a sales enablement provider, B2B companies can optimize their sales process, increase their conversion rates, and achieve their revenue goals more efficiently. These services are especially useful for businesses that operate in complex or technical industries, where sales reps need to be well-informed and equipped with the right resources to succeed.
Here’s our typical approach when working with clients:
- Aligning Sales and Marketing: Initially, we convene with both the sales and marketing teams to assess their respective objectives, often revealing any misalignment. Our goal is to establish a shared vision and define key performance indicators (KPIs) and metrics for tracking progress. Continuous collaboration and regular meetings between these teams are crucial for the success of Account-Based Marketing (ABM). Marketing teams can identify engaged accounts and sales-qualified leads, and communicate these insights to the sales team. Meanwhile, the sales team provides ongoing feedback to refine marketing campaigns. Despite the challenges involved, this alignment remains a top priority.
- Creating Personalized User Experiences: Crafting a personalized user experience presents its own set of challenges, as businesses may know which accounts to target but struggle to identify the right individuals within those accounts. Consequently, delivering tailored content becomes a complex task. To address this issue, we take a detailed approach, delving into individual accounts and personas. We analyze their unique pain points, challenges, and other characteristics. Based on this analysis, we develop distinct and relevant messaging that revolves around providing solutions to their specific problems. This approach ensures that the desired user experience is consistently delivered.
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The Online Reputation Your Brand Merits
Building a strong online reputation takes time and finesse, but the results are well worth the investment. Help potential clients see why your brand is the only solution for their needs. Build increased trust and reap the benefits. Become an online industry leader that other businesses turn to for assistance. With the complete solutions of the best B2B digital marketing agency, nothing is out of reach.
Fraction CMO Services: Your On-Demand Marketing Advantage
Fractional CMO services for B2B are a cost-effective way for companies to gain access to high-level marketing expertise without having to hire a full-time Chief Marketing Officer. With these services, companies can work with experienced marketing professionals on a part-time basis to develop and implement a customized marketing strategy that aligns with their business goals. Fractional CMOs bring extensive experience and expertise in areas such as market research, branding, advertising, content marketing, social media, and lead generation. By partnering with a fractional CMO, B2B companies can drive growth, improve their market position, and increase revenue. These services are an ideal solution for small and medium-sized businesses looking to take their marketing efforts to the next level.