Matt Bertram

8 Factors to Consider When Designing Websites for Business

8 Factors to Consider When Designing Websites for Business

Did you know it takes users less than 0.05 seconds to form an opinion about your website? This means you have a fraction of time to impress them before they click away. Whether you're building your first website or you already have one, there are a lot of important details to take care of. From making sure the website is loading fast to choosing the right color palette for your audience, building a user-friendly website can be challenging. Luckily, a good web designer will know how to build a...

10 of the Biggest Trends in Digital Marketing in 2020

10 of the Biggest Trends in Digital Marketing in 2020

Do you want to improve your marketing strategy and help your business rank higher online? Do you want to gain more organic search results by improving your marketing tactics? Do you want to keep your business in with the newest digital marketing trends? One of the aspects that keeps a business successful after its launch is its ability to adapt. 84% of executives know that innovation is important to their growth strategy. This means using the latest trends in digital marketing to...

7 Marketing Trends and How They Apply to the Oil and Gas Industry

7 Marketing Trends and How They Apply to the Oil and Gas Industry

Oil and gas industries need a marketing update. Many of these companies have not updated their digital marketing plan in 5+ years. With the current pandemic, it's even harder for some oil and gas businesses to adapt. But what's the solution? The solution involves adopting marketing trends that can help oil and gas businesses. These marketing trends offer new and updated strategies that can help improve their business. It can help the oil and gas business better connect with the market. Here...

Building Your Legal Practice: The Top Tips for Law Firm Marketing

Building Your Legal Practice: The Top Tips for Law Firm Marketing

Your clients have plenty of options to choose from when searching for legal representation. In fact, there are currently over 435,846 law firms in the US. Is your practice managing to stand out from the rest? If not, you might struggle to attract new clients. Below are five law firm marketing strategies that can help you generate brand awareness and new leads. With these tips, you can boost your business and reach new heights. Instead of falling behind, you can get a...

10 Secrets to Local SEO Ranking for Customer Acquisition

10 Secrets to Local SEO Ranking for Customer Acquisition

Google reports that "near me" searches keep trending up. In 2018, local SEO ranking was up 200 percent, which surpassed growth from the previous year. Local search showed no signs of slowing down either. Additionally, these local searchers were more likely to make a phone call, visit a local shop, and most convert to customers.As a marketer using SEO, that's important information to have. What can you do to make sure you're capitalizing on the trend? These ten tips will boost your local SEO...

The Business’s Guide to Building Online Visibility

The Business’s Guide to Building Online Visibility

There are billions of existing websites out there, which creates some stiff competition for Internet users' attention. You can write great blog content or tweet several times a day, but it won't matter if no one ever sees it. That's why business leaders need to focus on online visibility. In this virtual space, you need to make moves to stand out and get noticed. Otherwise, you may risk getting lost in the crowd. Luckily, there are plenty of tools and tactics at your disposal. If you're...

Why Building Social Media Presence Is More Important Than Ever in 2020

Why Building Social Media Presence Is More Important Than Ever in 2020

The line between people’s digital and physical lives aren’t as separated as they used to be. Around 5.2 billion people now have phones, and 4.5 billion people have access to the internet. Of these, 3.8 billion are on social media. This alone is a good reason to establish a social media profile. Want to reach your customers? Then you must chase after them. They won’t be the ones to adjust to find you. Building social media presence for businesses is even more important now. More than half...

What Does SEO Stand For and The Importance of Knowing This

What Does SEO Stand For and The Importance of Knowing This

The SEO industry is worth $80 billion or more, and many people see it as a cornerstone of marketing in the digital age. Yet, SEO is often overlooked by business owners. Even CMOs aren’t always convinced the service is worth the money. You’ve probably heard the term before, but you may not even know what SEO is. What does SEO stand for, and why is it something you need to invest in? This guide will take you through the basics of SEO, including what the acronym stands for. We’ll also...

What Is Enterprise SEO? Enterprise SEO Explained

What Is Enterprise SEO? Enterprise SEO Explained

SEO stats show that Google uses over 200 factors when ranking websites with their algorithm. Thanks to this, it's not enough to press play on a marketing strategy or a website, particularly when it comes to large enterprises. As marketers, it can be tempting to think that Google and other search engines will automatically favor large sites and big brands over small ones. However, this is not the case. It's equal-opportunity when it comes to ranking first on the search engine giants....

Small Business Digital Marketing: Everything You Need to Know

Small Business Digital Marketing: Everything You Need to Know

When you have a small business, you have one lingering concern, "How do you compete with big businesses?" There are several hurdles that small businesses face. One of the mediums by which a small business can stand out is through effective digital marketing. Have you looked into small business digital marketing for your company? If not, now is the time. By implementing digital marketing best practices, your company can stand out amongst the competition. Small Business Digital Marketing...