Matt Bertram

6 SEO Details You Don’t Want to Ignore

6 SEO Details You Don’t Want to Ignore

Are you looking for ways to give your website's search engine optimization a boost? Do you wonder how other websites separate themselves from the rest of the pack? If so, then you must learn how to build your SEO strategy. There are several SEO details that many company's miss out on. In doing so, they repel Google from their site and limit the number of site users they can attract. It's important to learn about the different SEO details to succeed. See below for several SEO tips and...

7 Cost-Cutting Tips For a Multi-Channel Marketing Strategy

7 Cost-Cutting Tips For a Multi-Channel Marketing Strategy

In 2020, podcasting was one of the best marketing channels. Podcast listeners have grown to nearly 40% in the past three years. This is a great way to connect with an audience that enjoys listening to podcasts, especially when traveling, exercising, or lounging around at home. Yet, this is just one example of a marketing channel that can benefit your business.  You need different marketing outlets to spread brand awareness and reach your target market effectively.  If...

3 Innovative Ways to Build Brand Loyalty for Startups

3 Innovative Ways to Build Brand Loyalty for Startups

Are you hoping to connect more loyal customers to your startup? If so, you need to build brand loyalty. This is a strategy that builds trust behind your brand, allowing potential customers to feel good about using your product or services.  To discover how you can build brand loyalty for your startup, keep reading. Integrate these practices into your marketing strategy to expand your loyal customer base and boost your profits this year.  1. Find Your Brand Voice and Story  To...

5 Tips on Successfully Benchmarking Data for Small Businesses

5 Tips on Successfully Benchmarking Data for Small Businesses

Are you a small company looking to boost your online success? If so, then you're going to need to start benchmarking data on your competitors.  But isn't focusing on your competitors a waste of time? Not necessarily. After all, what worked for them might work for you. Collecting that data can give you an idea of how to get a competitive advantage. Below, we'll go into five tips for benchmarking data. Keep reading to take your online business to the next level! 1. Look At Yourself In order...

7 Tips to Building a Trend Monitoring Strategy for Businesses

7 Tips to Building a Trend Monitoring Strategy for Businesses

What if your business strategy was outdated before you even started? Successful businesses must understand current trends and integrate those trends into their marketing and sales strategies. But if a company doesn't have a good trend monitoring strategy, its information will always be out of date. How, then, can you build a trend monitoring strategy and keep your business on the cutting edge? Keep reading to discover our top tips! 1. Identify Thought Leaders Any trend monitoring strategy is...

8 Factors to Consider When Designing Websites for Business

8 Factors to Consider When Designing Websites for Business

Did you know it takes users less than 0.05 seconds to form an opinion about your website? This means you have a fraction of time to impress them before they click away. Whether you're building your first website or you already have one, there are a lot of important details to take care of. From making sure the website is loading fast to choosing the right color palette for your audience, building a user-friendly website can be challenging. Luckily, a good web designer will know how to build a...

10 of the Biggest Trends in Digital Marketing in 2020

10 of the Biggest Trends in Digital Marketing in 2020

Do you want to improve your marketing strategy and help your business rank higher online? Do you want to gain more organic search results by improving your marketing tactics? Do you want to keep your business in with the newest digital marketing trends? One of the aspects that keeps a business successful after its launch is its ability to adapt. 84% of executives know that innovation is important to their growth strategy. This means using the latest trends in digital marketing to...

7 Marketing Trends and How They Apply to the Oil and Gas Industry

7 Marketing Trends and How They Apply to the Oil and Gas Industry

Oil and gas industries need a marketing update. Many of these companies have not updated their digital marketing plan in 5+ years. With the current pandemic, it's even harder for some oil and gas businesses to adapt. But what's the solution? The solution involves adopting marketing trends that can help oil and gas businesses. These marketing trends offer new and updated strategies that can help improve their business. It can help the oil and gas business better connect with the market. Here...

Building Your Legal Practice: The Top Tips for Law Firm Marketing

Building Your Legal Practice: The Top Tips for Law Firm Marketing

Your clients have plenty of options to choose from when searching for legal representation. In fact, there are currently over 435,846 law firms in the US. Is your practice managing to stand out from the rest? If not, you might struggle to attract new clients. Below are five law firm marketing strategies that can help you generate brand awareness and new leads. With these tips, you can boost your business and reach new heights. Instead of falling behind, you can get a...

10 Secrets to Local SEO Ranking for Customer Acquisition

10 Secrets to Local SEO Ranking for Customer Acquisition

Google reports that "near me" searches keep trending up. In 2018, local SEO ranking was up 200 percent, which surpassed growth from the previous year. Local search showed no signs of slowing down either. Additionally, these local searchers were more likely to make a phone call, visit a local shop, and most convert to customers.As a marketer using SEO, that's important information to have. What can you do to make sure you're capitalizing on the trend? These ten tips will boost your local SEO...