Proven Oil and Gas Marketing Services
Digital transformation in oil and gas marketing strategies can help your business gain market share over your competitors and support your sales teams if you stay ahead of the current trends. Only 7 percent of revenue is spent on oil and gas marketing by companies hoping to differentiate their products and services but this number is growing year over year.
Strategic Marketing Partner of OGGN
EWR Digital is proud to be the strategic marketing partner of Oil and Gas Global Network (OGGN).
Committed to excellence
At EWR Digital we lead by example. That’s why we’ve stayed on top of the ever-changing landscape of online marketing for over 20 years. Established in 1999, we’ve proudly serviced the digital marketing industry while raising the bar in Digital Strategy Consulting, SEO, web design and paid media.
Why Digital Marketing Matters
With 23+ years of experience in digital marketing, our agency has worked on some of the most challenging industries, including oil and gas.
We have seen digital marketing reduce customer acquisition costs, streamlines business marketing processes, and improves overall efficiency by providing analytics for better decision-making.
The main strength of digital marketing lies in its ability to run real-time campaigns that can be tracked and optimized to support achieving quarterly growth KPI for oil and gas organizations.
An Industry Case Study indicates that the oil & gas companies, with proper use of digital technology, can reduce costs by 10% as well as increase bottom line revenue by 1-3%. However, we have seen much higher returns with our campaigns.
Measurable ROI of Marketing Efforts
- Higher win rates
- Shorter sales cycles
- Lower customer acquisition cost
- Predictable lead generation pipeline
- Improved brand equity
Digital transformation in oil and gas is happening
McKinsey conducted a study of more than 100 cases at oil and gas companies. Their research indicates this sector could reduce capital expenditures by up to 20 percent with the effective use of digital technologies!
Effective digital marketing strategies that can help your oil and gas company to attract more clients include:
- Search engine optimization: SEO helps your business to achieve better visibility and credibility along with bring more visitors to your website.
- Pay per click ads: These ads also increase visibility to your website or to a specific landing page on your site. The ads can be targeted to show up in search engines and many high end online publishers along with being able to track everything thats happening.
- Social media: LinkedIn, Facebook, and Twitter are excellent places to build credibility for your brand, make new connections with potential customers, and drive more traffic to your website.The International Data Corporation states that over 75 percent of B2B buyers rely on social media platforms for making purchase decisions
- Blogs and podcasts: If you want to showcase your company’s expertise, a blog or podcast is an excellent medium. to educate, inform, and inspire your audience to take action.
- Thought Leadership: This high value content is published by authoritative online magazines, journals, and sites in the oil and gas industry. It’s a compelling way to show prospects how respected and credible your oil and gas company and leadership are within the industry.
Learn more in our marketing trends for oil and gas article.
We offer end-to-end digital solutions, from strategy and analytics to creative development and production, to help truly transform your digital presence and make your marketing efforts effective.
We build top of the line websites with enterprise SEO in mind — rank higher right out of the gate
- New Website Builds
- Full Website Redesigns
We empower your brand to gain trust from current and new customers
- Rebranding Campaigns
- Marketing Collateral Designs