Digital Marketing Resources | EWR Digital
EWR’s Digital Marketing Resource Center
Welcome to our digital marketing resource center, where we share our expertise and insights on the latest trends and best practices in digital marketing. Explore our collection of podcasts, blogs, and white papers on topics such as SEO, social media, content marketing, email marketing, and more. Our content is designed to help you stay up-to-date and improve your digital marketing performance.
Learn more from the experts in SEO & internet marketing. Stay up to date on industry trends, developing techniques and leading technology that will impact your bottom line. Access research, white papers, and case studies that cover a range of topics such as corporate branding, website design & development, search engine optimization, and digital marketing.
Browse our expanding collection of resources:
Build Your Brand Mania Book
The missing piece of internet marketing that almost all business owners miss is transforming themselves into an authoritative brand that attracts their ideal customers.
Yes, traffic is very important for getting your prospects to find you online. However, most social psychologists would agree the secret sauce for small business owners, entrepreneurs, and salespeople is being chosen over your competition is to be viewed as a “Trusted Advisor”.
In this book, Matt Bertram reveals tactics and strategies to quickly build authority and create “trusted advisor status” in your market to dramatically gain mindshare with your prospects as well as increase your web presence, dominate your niche, and generate more leads online than ever before!
Rise of The Personal Brand Book
Every move online is broadcasted, tracked and evaluated by others. This leads to increased social pressure, but opens a door to unique branding opportunities for the few with the courage to put themselves on display.
This is a collection of real stories from some of Houston’s top influencers, entrepreneurs and small business owners and how their brands and businesses are built.
The hope and vision of the book is to share encouragement for entrepreneurs building their brands and to benefit from the combined knowledge and experiences shared.
SEO Optimized Web Hosting
Hosting built to maximize your SEO potential at an all inclusive cost.
Everything you need included in the price
We believe hosting accounts should include everything you need and you shouldn’t be nickled and dimed into having a secure and efficient website.
We know that when it comes to performance and security, whats good for you is good for us so we want to make sure completely setup.
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- No initial add-ons needed
- No hidden fees
- Security, SSL Certificates, Daily backups and Faster speeds ALL INCLUDED!
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Digital Marketing & SEO Glossary
Wanting to learn more about SEO, paid media, branding, or a variety of other marketing topics? Visit our Marketing Insights Blog to expand your knowledge.
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Recommended Podcasts
Best SEO Podcast
Unknown Secrets of Internet Marketing
Better Business Bureau
Business Houston Podcast
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Google Resources for Online Marketing
Here you’ll discover tools and resources for better SEO.
This tops the list of our favorite SEO tools. It’s the go-to tool for internet marketing, and we can’t live without it. Wanna understand your audience better? This tool will help you do it. Get detailed data on activity on your website, including:
- site visits
- traffic details
- and so much more
Learn more about Google Analytics
Pull data from the past 90 days on devices, site errors, countries, pages, top search queries, and more.
This data helps you determine who is accessing your site, when, where, and on what devices, as well as which pages are most popular.
Learn more about Google Search Console
- Google Search Console
- YouTube
- Google Analytics and AdWords
- Google Spreadsheets
Learn more about Google Data Studio
- Search for new keyword and group ideas
- Get search volume for a list of keywords/group them into ad groups
- Get traffic estimates for keywords
- Multiply keywords lists to get new keyword ideas
Learn more about Keyword Planner
- Perfomance
- Accessibility
- Progressive Web Apps
- SEO
Learn more about Google Lighthouse
- Compare search volume of keywords over time
- Discover event-triggered spikes in keyword search volume
- Learn what people in your target market are searching for
- Find topics to write about and enhance your blog
Learn more about Google Trends
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Other Recommended Internet Marketing Tools
- Display Advertising
- Organic Search
- Paid Search
- Link Building
Learn more about SEMrush
- CRM
- Email Automation
- Sales Automation
- Agency Solutions
Learn more about ActiveCampaign
- Link metrics
- Page overlay
- Keyword difficulty
- Page Authority and Domain Authority scores
Learn more about Mozbar
- SERP Rank Tracking
- Competitor Analysis
- Keyword Suggestions
- Link Building
Learn more about CognitiveSEO
The Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites. It’s used to:
- Find Broken Links, Errors & Redirects
- Analyse Page Titles & Meta Data
- Review Meta Robots & Directives
- Discover Exact Duplicate Pages
Learn more about Screaming Frog
- Optimize Your website
- Analyze your competitors
- Study what customers are searching for
- Track your ranking progress
Learn more about Ahrefs
- Keyword research
- Domain overview
- Top SEO pages of your competitors
- Check backlinks
Learn more about Ubersuggest
- Website Visitor Activity Tracking
- multiple domain tracking
- Reporting & Statistics
- A/B Testing
Learn more about Crazy Egg
Recommended BLOGS
Great old school blogs that are still around:
Enterprise to Small Business
Customized Digital Marketing For Many Industries
Every company and industry has its unique set of challenges when it comes to digital marketing. Our breadth of experience has provided us with extensive knowledge in developing proven strategies across many different sectors, ensuring your online marketing efforts will be successful, regardless of your industry.
Here are some examples of the industries we have generated incredible results for our client partners:
Digital Marketing Services
We offer end-to-end digital marketing services, from strategy and analytics to web creative and search engine optimization, to help transform your digital presence and make your marketing efforts effective!
We build top of the line websites with enterprise SEO in mind — rank higher right out of the gate.
Digital Strategy
A digital strategy is a comprehensive plan that outlines how an organization will leverage digital technologies and channels to achieve its specific business objectives and goals.
- Digital Strategy Consulting
- Marketing Audits
- Marketing Workshops
- Paid Consulting Sessions
SEO Services
SEO services are professional strategies and techniques employed to optimize a website's visibility in search engine results, ultimately enhancing its organic traffic and online presence.
- Onpage SEO
- Offpage SEO
- Technical SEO
- Local SEO
Web Design
Web design and development is the process of creating and arranging the visual elements, layout, and user interface of a website to ensure it is aesthetically appealing, user-friendly, and functional, with the goal of delivering a positive user experience and achieving the website's intended objectives.
- New Website Builds
- Full Website Redesigns
- CRO
- Web Support
Analytics & Analysis
Web analytics involves tracking and analyzing data related to website or app performance, user behavior, and engagement to optimize online strategies and outcomes.
- Track Campaign Performance
- Understand Your Website’s Engagement
- Market & Competitor Insights
- Google Adwords Preformance & Analysis
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Our Digital Marketing Blogs
SEO: The Language of AI
Have you ever considered the possibility that we’re all living in a giant computer program? While it may seem like a far-fetched idea, there’s no denying that our world is becoming increasingly digital. And as we spend more and more of our lives online, it’s not hard to imagine that our entire reality could one day be contained within a vast network of computers and servers. In this brave new world, SEO is more than just a tool for boosting your website’s visibility – it’s the language we need to learn if we want to communicate with the AI that controls our digital universe. Join me as we explore the fascinating intersection of technology and philosophy, and discover how SEO can help us thrive in a world that’s becoming more digital by the day.
Mastering the Essentials: A Step-by-Step Guide to Improve Core Web Vitals on Your Website
Elevating your website’s performance is not just about aesthetics; it’s about meeting the expectations of both users and search engines. In this blog, we break down the essential steps a webmaster can take to improve Core Web Vitals—the key metrics that impact user experience and search rankings. Dive into actionable strategies to enhance page speed, interactivity, and visual stability.
A Comprehensive Guide to Keyword Mapping
Explore the strategic process of keyword mapping in SEO to elevate your website’s performance. From identifying target keywords to avoiding cannibalization and improving user experience, this comprehensive guide unveils the components, benefits, and implementation tips for effective keyword mapping.
Navigating SEO Storms: A Guide to Effective Crisis Management Strategies
Explore the intricacies of crisis management in SEO and empower your website to withstand algorithmic shifts, security challenges, and content crises. Stay ahead in the dynamic digital landscape with our expert insights.