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White Papers & EBooks

Browse our expanding collection of resources.

Learn more from the experts in SEO & internet marketing. Stay up to date on industry trends, developing techniques and leading technology that will impact your bottom line. Access research, white papers, and case studies that cover a range of topics such as corporate branding, website design & development, search engine optimization, and digital marketing.

Build Your Brand Mania - EWR Digital

Build Your Brand Mania

The missing piece of internet marketing that almost all business owners miss is transforming themselves into an authoritative brand that attracts their ideal customers.

Yes, traffic is very important for getting your prospects to find you online. However, most social psychologists would agree the secret sauce for small business owners, entrepreneurs, and salespeople is being chosen over your competition is to be viewed as a “Trusted Advisor”.

In this book, Matt Bertram reveals tactics and strategies to quickly build authority and create “trusted advisor status” in your market to dramatically gain mindshare with your prospects as well as increase your web presence, dominate your niche, and generate more leads online than ever before!

Rise of the Personal Brand - EWR Digital

Rise of The Personal Brand

The immense impact social media has on our personal and professional lives today gives rise in an unprecedented way to the importance of personal branding.

Every move online is broadcasted, tracked and evaluated by others. This leads to increased social pressure, but opens a door to unique branding opportunities for the few with the courage to put themselves on display.

This is a collection of real stories from some of Houston’s top influencers, entrepreneurs and small business owners and how their brands and businesses are built.

The hope and vision of the book is to share encouragement for entrepreneurs building their brands and to benefit from the combined knowledge and experiences shared.

EWR Digital's Ultimae Guide to Entreprise SEO

Ultimate Guide to Enterprise SEO

Enterprise SEO incorporates the common strategies of basic SEO. However, it goes a step further.

At a broad level, enterprise SEO does this by tieing together the goals of marketing, web development, user experience, and branding departments. Besides uniting the common goals of these departments, SEO also focuses on page template creation. Through this, SEO strategies can deploy semi-automated on-page SEO.

Simply provide us your name and email and we’ll send the guide over.

Google EAT Guidelines

Google EATs Guidelines

Have you ever heard of Google E-A-T? E-A-T is a guideline used to rate websites. Google updates these guidelines several times a year. The businesses who understand these changes and update their websites accordingly will achieve stronger search results and, subsequently, stronger revenue.

Sign up to receive the ebook if you want to learn about E-A-T, how it affects your digital marketing (especially your content marketing), and how you can rank higher on Google.

EWR Digital

Recommended Podcasts

Best SEO Podcast
Unknown Secrets of Internet Marketing
Best SEO Podcast Intro
Better Business Bureau
Business Houston Podcast
Business Houston Podcast Intro
EWR Digital

Google Resources for Online Marketing

Our research and experience have led us to discover some of the best internet marketing strategies out there. We’ve learned them, we’ve tested them, and we’ve prescribed them for our clients. Here at EWR Digital, we believe that knowledge should be shared, which is why we’ve created this page just for you.

Here you’ll discover tools and resources for better SEO.

This tops the list of our favorite SEO tools. It’s the go-to tool for internet marketing, and we can’t live without it. Wanna understand your audience better? This tool will help you do it. Get detailed data on activity on your website, including:

  • site visits
  • traffic details
  • and so much more

Learn more about Google Analytics

Google Analytics - Insights - EWR Digital
Take a look at how your site appears in search and learn how to influence different appearance elements and improve HTML.

Pull data from the past 90 days on devices, site errors, countries, pages, top search queries, and more.

This data helps you determine who is accessing your site, when, where, and on what devices, as well as which pages are most popular.

Learn more about Google Search Console

Google Search Console - Insights - EWR Digital
Visualize all your data in one place, in an easy-to-read, easily shareable format. Google Data Studio allows you to easily visualize integrated data from:
  • Google Search Console
  • YouTube
  • Google Analytics and AdWords
  • Google Spreadsheets

Learn more about Google Data Studio

Google Data Studio - Insights - EWR Digital
As an AdWords tool, the Keyword Planner makes keyword research super easy and efficient. Quickly delve into data on search traffic, discover new keyword ideas, and more.
  • Search for new keyword and group ideas
  • Get search volume for a list of keywords/group them into ad groups
  • Get traffic estimates for keywords
  • Multiply keywords lists to get new keyword ideas

Learn more about Keyword Planner

Google Adwords v3 - Keyword Planner - Insights - EWR Digital
Lighthouse is an open-source, automated tool for improving the quality and speed of websites. You can run it against any web page to get Audits for:
  • Perfomance
  • Accessibility
  • Progressive Web Apps
  • SEO

Learn more about Google Lighthouse

Google Lighthouse - Insights - EWR Digital
Google Trends analyzes the popularity of top search queries in Google Search. It uses graphs to compare the search volume of different queries over a period of time.
  • Compare search volume of keywords over time
  • Discover event-triggered spikes in keyword search volume
  • Learn what people in your target market are searching for
  • Find topics to write about and enhance your blog

Learn more about Google Trends

Trends - Insights - EWR Digital
EWR Digital

Our Other Internet Marketing RESOURCES

SEMrush is the perfect tool to get all of the insights on your strategies as well as your competitors’ strategies. You can view:
  • Display Advertising
  • Organic Search
  • Paid Search
  • Link Building

Learn more about SEMrush

SEMrush - Insights - EWR Digital
Discover what each contact wants and deliver the most effective message to convert them from visitors to leads, to customers, to advocates.
  • CRM
  • Email Automation
  • Sales Automation
  • Agency Solutions

Learn more about ActiveCampaign

ActiveCampaign - Insights - EWR Digital
There’s a lot of information out there, and MozBar gets you the information you need most – fast. With one glance at the MozBar, you can access:
  • Link metrics
  • Page overlay
  • Keyword difficulty
  • Page Authority and Domain Authority scores

Learn more about Mozbar

Mozbar - Insights - EWR Digital
The CognitiveSEO toolset is a complete digital marketing solution. The tool flags all possible SEO issues and provides recommendations on how to fix them.
  • SERP Rank Tracking
  • Competitor Analysis
  • Keyword Suggestions
  • Link Building

Learn more about CognitiveSEO

CognitiveSEO - Insights - EWR Digital
The Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and very large websites. It’s used to:
  • Find Broken Links, Errors & Redirects
  • Analyse Page Titles & Meta Data
  • Review Meta Robots & Directives
  • Discover Exact Duplicate Pages

Learn more about Screaming Frog

Screaming Frog - Insights - EWR Digital
Ahrefs is an All-in-one SEO toolset used by marketers from the world’s leading companies. It’s main features allow you to:
  • Optimize Your website
  • Analyze your competitors
  • Study what customers are searching for
  • Track your ranking progress

Learn more about Ahrefs

Ahrefs - Insights - EWR Digital
Ubersuggest is a free SEO tool that specializes in generating new keyword ideas. Its main features allow you to:
  • Keyword research
  • Domain overview
  • Top SEO pages of your competitors
  • Check backlinks

Learn more about Ubersuggest

Ubersuggest - Insights - EWR Digital
Crazy Egg is a website optimization tool designed to help businesses & digital agencies analyze visitor’s behavior. These are some of the features:
  • Website Visitor Activity Tracking
  • multiple domain tracking
  • Reporting & Statistics
  • A/B Testing

Learn more about Crazy Egg

Crazy Egg - Insights - EWR Digital
EWR Digital

Our Digital Marketing Blogs

A Beginner’s Guide to Geofencing: Everything to Know

A Beginner’s Guide to Geofencing: Everything to Know

Over 3.5 billion people around the world rely on their smartphones every day. With over 45% of the world on their phones, you have a chance to boost your business. How? With the addition of geofencing as part of your digital marketing strategy, you can...