Digital Marketing Resources
White Papers & EBooks
Browse our expanding collection of resources.
Learn more from the experts in SEO & internet marketing. Stay up to date on industry trends, developing techniques and leading technology that will impact your bottom line. Access research, white papers, and case studies that cover a range of topics such as corporate branding, website design & development, search engine optimization, and digital marketing.
Build Your Brand Mania
Yes, traffic is very important for getting your prospects to find you online. However, most social psychologists would agree the secret sauce for small business owners, entrepreneurs, and salespeople is being chosen over your competition is to be viewed as a “Trusted Advisor”.
In this book, Matt Bertram reveals tactics and strategies to quickly build authority and create “trusted advisor status” in your market to dramatically gain mindshare with your prospects as well as increase your web presence, dominate your niche, and generate more leads online than ever before!
Rise of The Personal Brand
Every move online is broadcasted, tracked and evaluated by others. This leads to increased social pressure, but opens a door to unique branding opportunities for the few with the courage to put themselves on display.
This is a collection of real stories from some of Houston’s top influencers, entrepreneurs and small business owners and how their brands and businesses are built.
The hope and vision of the book is to share encouragement for entrepreneurs building their brands and to benefit from the combined knowledge and experiences shared.
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Ultimate Guide to Enterprise SEO
Enterprise SEO incorporates the common strategies of basic SEO. However, it goes a step further.
At a broad level, enterprise SEO does this by tieing together the goals of marketing, web development, user experience, and branding departments. Besides uniting the common goals of these departments, SEO also focuses on page template creation. Through this, SEO strategies can deploy semi-automated on-page SEO.
Simply provide us your name and email and we’ll send the guide over.
Google EATs Guidelines
Have you ever heard of Google E-A-T? E-A-T is a guideline used to rate websites. Google updates these guidelines several times a year. The businesses who understand these changes and update their websites accordingly will achieve stronger search results and, subsequently, stronger revenue.
Sign up to receive the ebook if you want to learn about E-A-T, how it affects your digital marketing (especially your content marketing), and how you can rank higher on Google.
Best SEO Podcast
Unknown Secrets of Internet Marketing
Better Business Bureau
Business Houston Podcast
Google Resources for Online Marketing
Here you’ll discover tools and resources for better SEO.
This tops the list of our favorite SEO tools. It’s the go-to tool for internet marketing, and we can’t live without it. Wanna understand your audience better? This tool will help you do it. Get detailed data on activity on your website, including:
- site visits
- traffic details
- and so much more
Learn more about Google Analytics
Pull data from the past 90 days on devices, site errors, countries, pages, top search queries, and more.
This data helps you determine who is accessing your site, when, where, and on what devices, as well as which pages are most popular.
Learn more about Google Search Console
- Google Search Console
- Google Analytics and AdWords
- Google Spreadsheets
Learn more about Google Data Studio
- Search for new keyword and group ideas
- Get search volume for a list of keywords/group them into ad groups
- Get traffic estimates for keywords
- Multiply keywords lists to get new keyword ideas
Learn more about Keyword Planner
- Progressive Web Apps
Learn more about Google Lighthouse
- Compare search volume of keywords over time
- Discover event-triggered spikes in keyword search volume
- Learn what people in your target market are searching for
- Find topics to write about and enhance your blog
Learn more about Google Trends
Our Other Internet Marketing RESOURCES
- Display Advertising
- Organic Search
- Paid Search
- Link Building
Learn more about SEMrush
- Email Automation
- Sales Automation
- Agency Solutions
Learn more about ActiveCampaign
- Link metrics
- Page overlay
- Keyword difficulty
- Page Authority and Domain Authority scores
Learn more about Mozbar
- SERP Rank Tracking
- Competitor Analysis
- Keyword Suggestions
- Link Building
Learn more about CognitiveSEO
- Find Broken Links, Errors & Redirects
- Analyse Page Titles & Meta Data
- Review Meta Robots & Directives
- Discover Exact Duplicate Pages
Learn more about Screaming Frog
- Optimize Your website
- Analyze your competitors
- Study what customers are searching for
- Track your ranking progress
Learn more about Ahrefs
- Keyword research
- Domain overview
- Top SEO pages of your competitors
- Check backlinks
Learn more about Ubersuggest
- Website Visitor Activity Tracking
- multiple domain tracking
- Reporting & Statistics
- A/B Testing
Learn more about Crazy Egg
Our Digital Marketing Blogs
90 percent of utilize social media as a medium of communication to engage with businesses or brands. For example, Facebook, Twitter, and Instagram are all free platforms brands can use to engage with their audience directly. For years, businesses have leveraged these...
About 20 percent of all small businesses fail in their first year. In the first five years, 45 percent close down, and 65 percent close within the first ten years. So as a small business owner, how do you make sure your business beats the odds and stays in the game...
You've just learned from your digital marketing agency you need to implement a content taxonomy information architecture for your new website so your potential customers can find your products with ease. Your eyes widen. Then you scratch your head feeling completely...