Paid Media Company

Start Generating Leads Today

For the last 5 years, investments in traditional advertising have consistently dropped year over year. Digital marketing spend, by comparison, has consistently grown by double digit increments year over year.

We have transposed the old medium and developed strategies that are more effective, better tracked, and have a higher engagement at a fraction of the cost. Don’t get left behind and make the transition today!

EWR Digital team 2

An Experienced Paid Media Company Focused On Results

With over 20 years of experience in the digital media industry, EWR Digital and our continual desire to provide results driving marketing has allowed us to evolve our media ecosystem to bring clients the freshest targeting strategies and ad placements to effectively meet campaign objectives and exceed performance goals.

TV Alternatives

Connect TV (CTV) & Over-The-Top (OTT) Networks

  • Inventory across premium publishers: Disney/ABC, Sling TV, YouTube, and more
  • Targeting options include geo, demographic, and behavioral/interest from 200+ data providers
  • Cross-Channel Retargeting: Deliver lower-funnel formats post-exposure to a CTV advertisement
Radio Alternatives with Paid Media

Radio Alternatives

Digital Audio, Streaming & Podcasting Services

  • Inventory across top publishers: Spotify, Pandora, iHeartRadio, and more
  • Cost-effective option compared to one-off buys with individual podcasts or stations
  • Targeting options include music genre/podcast category, geo, demographic, and behavioral/interest from 200+ data providers

Print Alternatives

EWR DIGITAL’S focus is to offer premium, high-quality digital media inventory to our clients. 

This requires a media-agnostic approach, we buy from multiple inventory sources to set our campaigns up for scalable and optimizable success. Our goal is to transform the online environment by grabbing the attention of users and increasing performance for advertisers.

EWR Digital offers scalable programmatic video spanning desktop, tablet, and mobile (web and in-app) devices with our primary video ad placement is pre-roll, but mid-roll, post-roll, and outstream formats are available.

  • Above-the-fold Placement
  • Cost-efficient CPMs
  • Transparency in publisher selection
  • Local & USA newspaper, television, and radio publishers
  • National News, Business/Finance, Lifestyle, Health, and Entertainment
  • Industry-leading programmatic platforms
Print Alternatives with Paid Media

Examples of news platforms in east Texas

Social Media platforms to run paid media on

Social Media

Most platforms allow for granular targeting. Reach customers where they’re already spending their time. Each social platform has it’s unwritten standards of what customers deem acceptable. We can help you create content that is optimized specifically for the platform(s) you’re wanting to be on.

Committed to excellence

AWARD-WINNING AGENCY

At EWR Digital we lead by example, which is why for over 20 years we’ve stayed on top of the ever changing landscape of online marketing. Established in 1999, we have proudly serviced the digital marketing industry and are market leaders in paid media, SEO, and web design.

2018 CLUTCH
TOP ADVERTISING
& MARKETING
AGENCIES

2019 LOCAL
EXCELLENCE
AWARD WINNER

2021 SEO BLOG
TOP RATED SEO AGENCY

2020 & 2021 BBB
AWARD OF
EXCELLENCE

EWR Digital has won 5 AMA Crystal Awards

5X AMERICAN
MARKETING ASSOCIATION
CRYSTAL AWARD
WINNER

Digital Marketing Agencies

2022 EXPERTISE
BEST DIGITAL MARKETING AGENCY IN HOUSTN

Our Approach to Paid Media

When it comes to paid media you need a proven gameplan. We’ve found it’s best to divide the management of an ad buy into 3 components. This provides the best possible results and customer service. In the end, we strive for a prompt, friendly, and results driven service.

Paid Media Account Management

Customer Service / Account Management

  • Serves as primary point of contact from campaign conception through execution
  • Provides strategic plan for media and targeting to client
  • Provides customizable reporting and campaign insights at desired intervals
  • Ongoing support and service throughout media buying campaign
Paid Media Strategy & Buying

Media Strategy / Buying

  • Develops the Digital Strategy
  • Participates in media planning by forecasting available inventory and recommending historically top-performing strategies
  • Evaluates site-direct placement opportunities needed
  • Publisher negotiation to secure premium positioning at aggressive rates, or Platform setups
  • Audience segment curation
Paid Media Campaign Management

Campaign Management

  • Monitors campaign delivery for even pacing and delivery
  • Optimizes towards KPIs (VTR, CTR, CPA, etc.) through manual and algorithmic optimizations
  • Oversees ongoing buying strategy to maintain quality, relevancy, and cost-efficiency
  • Oversees reporting dashboard and insights
  • Monitors viewability of impressions and clicks and brand safety via third-party verification

Demographic Targeting

Digital marketing allows you to reach the exact customers you want. Below are a list of potential demographics you can target.

Targeting platforms for Paid Media
  • Age
  • Education
  • Ethnicity
  • Gender
  • Language
  • Life Stage
  • Net Worth
  • Marital Status
  • Household
  • Income
  • Children in the Household
  • City
  • County
  • Zip Code
  • State
  • Country
  • Company
  • Job Title
  • Industry
  • IP Address
  • Triggered Behavioral Purchase Based Social Engagement
  • In-Market
  • Lookalike Audience
  • Predictive Interest Retailer
  • Search Retargeting
  • Dynamic Cross-Device Opt-In/Opt-Out
  • Add More..

Other Paid Media Services We Offer

Customer journey for a paid media retargeting campaign

Remarketing

Retargeting campaigns remind your website visitors of your products and services after they leave your website without buying. After visiting specific pages, it allows you to retarget them and show your visitors relevant visual or text ads when they visit other websites.

Geofencing

Geofencing is a technique of serving smartphone users with banner ads and videos that may be relevant to them, by creating a virtual perimeter or boundary around a business or location which notifies users as soon as they enter the boundary. Geofencing can be regarded as a mobile marketing strategy that is optimized! Studies show that these geofencing alerts are topically effective. 53% of consumers say they have received a geofence alert containing a notification of some kind or a special offer according to a geofencing survey. Some platfrom, such as Snapchat, allow you to geofence a specific area by drawing a virtual fence on a map around the desired space in order to place ads or filters.

Proven Success

Results-Driven Focus

Google Logo - EWR Digital

5 Star Digital Marketing Agency - EWR Digital

120+ Reviews

Facebook Logo - EWR Digital

5 Star Digital Marketing Agency - EWR Digital

90+ Reviews

Pay For Leads, Not For Clicks.

We Help You Save Up To 70% Of Your Google Ads Marketing Budget

Questions to ask your Paid Media Company

How long does it take to set up a paid media campaign?

Typically it takes 1 – 2 weeks to properly setup your PPC campaign.

How quickly will my ads start working?

Once your campaign is setup and the ads are turned on, the ads will start working shortly after (depending on the ad network). You may even see clicks and leads come in on the first day that the ads are turned on.

I’m running out of money and I need leads today. Will PPC services save my business?

Unfortunately PPC services are not a magic bullet. While they may be able to inject some much needed leads, it’s often not sustainable for long-term growth.

How will I know how effective my ads are?

We’ll provide detailed reporting to you so you’re always aware of how effective your ads are.

Do you also build landing pages for PPC campaigns?

Yes! If needed, we’ll help you build a landing page for your ads.

Why do I need to pay for PPC management?

As more companies use PPC ads, the harder it is to run cost-efficient campaigns. When we manage your ads we’re constantly surveying the market so we can optimize your ads. Without constant optimization your ads will get more expensive and be less effective.

Paid Media Marketing Can Increase Your Revenue

Paid media, when combined with other online marketing strategies can generate a huge boost to your revenue. Learn how we integrate paid media into our online marketing strategies.