Paid Media Company
Start Generating Leads Today
In the last 5 years, investments in traditional advertising have consistently dropped year after year. Digital marketing spending, by comparison, has consistently grown by double digit increments.
EWR Digital has left the old medium by the wayside and developed new, updated strategies that are more effective, better tracked, and have a higher engagement rate at a fraction of the cost. Don’t get left behind and make the transition today!
An Experienced Paid Media Company Focused On Results
With over 20 years of experience in the digital media industry, EWR Digital and our continual desire to provide results-driven marketing has allowed us to develop our media ecosystem to bring clients the freshest targeting strategies and ad placements to target campaign objectives and exceed performance goals.
Google Ads
Google Ads (formerly Google AdWords), is one of the best ways to reach customers. Whether it’s through search ads, display ads, or video ads, Google provides a variety of advertising opportunities for its consumers.
Ad types we provide strategy, content creation, and management for include:
- Responsive search ads
- YouTube video ads
- Local service ads
- Performance max ads
- Banner display ads
- Remarketing ads
TV Alternatives
Connect TV (CTV) & Over-The-Top (OTT) Networks:
- Inventory across premium publishers: Disney/ABC, Sling TV, YouTube, and more
- Targeting options include geo, demographic, and behavioral/interest from 200+ data providers
- Cross-Channel Retargeting: Deliver lower-funnel formats post-exposure to a CTV advertisement
Radio Alternatives
Digital Audio, Streaming & Podcasting Services:
- Inventory across top publishers: Spotify, Pandora, iHeartRadio, and more
- Cost-effective option compared to one-off buys with individual podcasts or stations
- Targeting options include music genre/podcast category, geo, demographic, and behavioral/interest from 200+ data providers
Print Alternatives
EWR DIGITAL’S focus is to offer premium, high-quality digital media inventory to our clients.
This requires a media-focused approach, where we interact with multiple inventory sources to set our campaigns up for scalable and optimizable success. Our goal is to transform the online environment by grabbing consumer attention and increasing advertiser performance.
EWR Digital offers scalable programmatic video spanning desktop, tablet, and mobile (web and in-app) devices with our primary video ad placement is pre-roll. Mid-roll, post-roll, and outstream formats are also available.
- Above-the-fold placement
- Cost-efficient CPMs
- Transparency in publisher selection
- Local & USA newspaper, television, and radio publishers
- National News, Business/Finance, Lifestyle, Health, and Entertainment
- Industry-leading programmatic platforms
Examples of news platforms in east Texas
Social Media
Reach customers where they’re already spending their time by bolstering your online presence. Each social platform has unwritten standards of what customers deem acceptable and relevant. We can help you create content optimized specifically for the platform(s) you want to be noticed on.
Platforms we service:
- Quora
- Snapchat
- TikTok
Facebook Ads
Facebook provides unparalleled audience targeting and a wide variety of ad types. Whether you want to raise awareness about a new product launch, promote particular items from your online store, or find attendees for your event, Facebook has tools to help you connect with the right audience.
We provide strategy, management, and content creation for the following ad types:
- Image
- Video
- Carousel
- Slideshow
- Product
- Lead generation
- Facebook instant experience
- Dynamic product
LinkedIn Ads
LinkedIn is great for B2B marketing when you have a specific business audience you are trying to reach. Through LinkedIn you can target specific companies, industries, job functions, and even job titles. Whether you want to reach purchasers in the food equipment industry, IT decision makers in the automotive industry, or owners of manufacturing companies with more than 50 employees, LinkedIn is an excellent tool for reaching your audience.
We provide strategy, management, and content creation for the following ad types:
- Account based marketing (ABM)
- B2B lead generation
- Sponsored content
- Sponsored messaging
- Text ads
- Dynamic ads
- Awareness ads
- Consideration ads
- Conversion ads
- Carousel ads
Committed to excellence
AWARD-WINNING AGENCY
At EWR Digital we lead by example. That's why we’ve stayed on top of the ever-changing landscape of online marketing for over 20 years. Established in 1999, we've proudly serviced the digital marketing industry while raising the bar in paid media, SEO, and web design.
2018 CLUTCH
TOP ADVERTISING
& MARKETING
AGENCIES
2019 LOCAL
EXCELLENCE
AWARD WINNER
2021 SEO BLOG
TOP RATED SEO AGENCY
2020 & 2021 BBB
AWARD OF
EXCELLENCE
5X AMERICAN
MARKETING ASSOCIATION
CRYSTAL AWARD
WINNER
2022 EXPERTISE
BEST DIGITAL MARKETING AGENCY IN HOUSTN
Our Approach to Paid Media
When it comes to paid media you need a proven gameplan. We’ve found it’s best to divide ad management into 3 components. This provides the best possible results and customer service. In the end, we strive for a prompt, friendly, and results-driven service.
Customer Service / Account Management
- Serves as primary point of contact from campaign conception through execution
- Provides strategic plan for media and targeting to client
- Provides customizable reporting and campaign insights at desired intervals
- Ongoing support and service throughout media buying campaign
Media Strategy / Buying
- Develops the Digital Strategy
- Participates in media planning by forecasting available inventory and recommending historically top-performing strategies
- Evaluates site-direct placement opportunities
- Negotiates to secure premium positioning at aggressive rates or platform setups
- Segments audiences
Campaign Management
- ,Monitors campaign delivery for even pacing and delivery
- Optimizes towards KPIs (VTR, CTR, CPA, etc.) through manual and algorithmic optimizations
- Oversees ongoing buying strategy to maintain quality, relevancy, and cost-efficiency
- Oversees reporting dashboard and insights
- Monitors visibility of impressions, clicks, and brand safety via third-party verification
Demographic Targeting
Digital marketing allows you to reach the exact customers you want. Below are a list of potential demographics you can target.
- Age
- Education
- Ethnicity
- Gender
- Language
- Life Stage
- Net Worth
- Marital Status
- Household
- Income
- Children in the Household
- City
- County
- Zip Code
- State
- Country
- Company
- Job Title
- Industry
- IP Address
- Triggered Behavioral Purchase Based Social Engagement
- In-Market
- Lookalike Audience
- Predictive Interest Retailer
- Search Retargeting
- Dynamic Cross-Device Opt-In/Opt-Out
- Add More..
Other Paid Media Services We Offer
Remarketing
Retargeting campaigns remind your website visitors of your products and services after they leave your website without buying. After visiting specific pages, it allows you to retarget them and show relevant visual or text ads when they visit other websites.
Geofencing
Geofencing is a technique of serving smartphone users with banner ads and videos that may be relevant to them by creating a virtual perimeter or boundary around a business or location. Their relative location signals a notification as soon as they enter the boundary. Geofencing can be regarded as an optimizable mobile marketing strategy. Studies show that these geofencing alerts are topically effective. 53% of consumers say they have received a geofence alert containing a notification of some kind, or a special offer according to a geofencing survey. Some platforms, such as Snapchat, allow you to geofence a specific area by drawing a virtual fence on a map around the desired space in order to place ads or filters.
Proven Success
Results-Driven Focus
120+ Reviews
90+ Reviews
Pay For Leads, Not For Clicks.
We Help You Save Up To 70% Of Your Google Ads Marketing Budget
Questions to ask your Paid Media Company
How long does it take to set up a paid media campaign?
Typically it takes 1 – 2 weeks to properly setup your PPC campaign.
How quickly will my ads start working?
I’m running out of money and I need leads today. Will PPC services save my business?
How will I know how effective my ads are?
We’ll provide detailed reporting to you so you’re always aware of how effective your ads are.
Do you also build landing pages for PPC campaigns?
Why do I need to pay for PPC management?
Paid Media Marketing Can Increase Your Revenue
Paid media, when combined with other online marketing strategies, can generate a huge boost to your revenue. Learn how we integrate paid media into our online marketing strategies.