Our Approach & Methodology


OutSmart. Outrank. OutConvert.

Did you know there are over 250+ ranking factors that come in to play when search engines decide how to rank a site? This can make it increasingly difficult to figure out how to get your website found.

On top of that, the algorithm is constantly changing so your ranks will sometimes yo-yo, or as we like to say, it does the “Google Dance”. Here at EWR Digital we got Search Engine Optimization down to a science. It’s no mystery why clients after clients see their rankings and traffic rise, and ultimately see a solid increase in sales, producing predictable scalable results!



EWR has been offering internet marketing solutions for over 20 years. From our experience we have crafted a unique methodology that focuses on having a highly convertible website or landing page, with SEO layered on as the backbone of the marketing startegy, before considering paid options (in most cases). We also provide thought leadership to over 55,000 monthly marketers through our top rated marketing podcast, “The Unknown Secrets of Digital Marketing”.

The first step in the process is a Digital Strategy Workshop to discover your current ranks, top competitors, and the overall UI visitor experience of your website. We then compare that information to your current business goals and discuss how to better align everything by leveraging the power of digital marketing.


We focus on these 4 steps: Analyze, Strategy, Implement, Report.

First we analyze your current situation and compare it to your top competitors, keywords and website. Then, we come up with a strategy focusing on target keywords, on-page SEO, off page SEO, and content creation. After a strategy is developed, we track the analytics of the campaign to calculate ongoing ROI and determine next steps on a quarterly campaign basis. We look for clients that are committed to the long term and who know SEO is an investment and takes time to work.

Step 1


  • Website Audit

    Our comprehensive website audit looks at more than just the layout of the site. We also pull up the source code to see your current on-page characteristics such as headers, meta descriptions, title tags, alt tags, no follow links, and more. We also look at your site load speed, site security, and mobile responsiveness as well as compare your UX to current best practices.

  • Current Standings

    Here at EWR Digital we have the tools to discover how trustworthy you are in Googles eyes, the keywords your rank for, your ranking trends, SEM history, and more. By looking at where you currently are, we can develop a strategy that will boost your relevance to Google.

  • Competitor Analysis

    We also look at your competitors to discover any possible keywords we should rank for, backlinks we should obtain, and goals we need to set to move your site above your competition.

  • Seed Keywords

    Seeds are keywords that define the base theme of the campaign and lie on the top line in the keyword value pyramid. We help define, through research, user intent and the customer journey and the keywords with the most targeted commercial impact and volume.

Step 2


After we do a deep dive of your current standings, our team of digital marketing experts come up with a strategy that best fits your goals. To increase your website traffic we first focus on the keyword strategy, on-page SEO, off-page SEO and content strategy.

  • Keyword Optimization

    This is an essential process to help identify the best possible keywords to target for reaching potential customers and how they will find you. We will conduct an extensive study on what people are searching for on search engines regarding your products or services. We’ll then develop the right strategy for you.

  • On Page Seo

    On-site search engine optimization techniques are the actions we take inside your website, which effort your Information Architecture and site structure. We will optimize the internal navigation and overall page layout and backend using proven SEO techniques that align with Google standards. We will enhance the website HTML coding, fix incompatibilities and errors, set up custom tags, apply correct meta tags, adjust keywords density and positioning and tweak URLs.

  • Off Page SEO

    Off-site search engine optimization techniques are the actions taken outside of your website to help to increase your search engine ranking. This includes improvementing off page content where you are mentioned and links pointing to your site. We will adopt link building strategies to recruit more quality backlinks to your website from various reliable sources such as articles, directories, online PR, blogs, forums, online communities and social media sites. Off-site optimization is an ongoing process that must be done continually to stay on the top rankings and ahead of the competition.

  • Content Strategy

    When looking at content strategy we decide on what we can salvage as is, what new content we need to create (or just update) and what old content can be repurposed. Our experienced copywriters will create any relevant content necessary to increase site traffic. They’ve created articles on every subject from home services to ecommerce.

Step 3


Without proper implementation, your site will never rank. Our experts will put in the work to make sure your plan comes to fruition. Technical SEO is like a circuit, and needs all the pieces fully connected in the right order to let the electricity run through it to propel it to the top of the rankings.

Some aspects of Technical SEO:
  • Use SSL
  • Mobile friendliness
  • AMP
  • Structured data
  • XML Sitemaps
  • Page speed
  • Submit your sites
  • Broken Links
  • Fix Duplicate Content

Step 4


Always keeping an eye on the prize through campaigns analytics is the only way to really know if the strategy is working. At EWR Digital we provide up to date analytics every month to show our clients their site performance, keyword rankings, website traffic and more (*We can customize to your needs). Based on the metrics, we work on improving the SEO and content to see an even bigger increase in traffic. We believe ROI is a must. We typically won’t even recommend a SEO campaign if we can’t model a positive outcome in results.

Consider this for a moment: nearly 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks.

If you want more prospects to find your website through a search engine, then you need SEO practices that will help you rank among the top five positions, and ideally number one.


A Different Approach

Our Methodology is designed to develop pragmatic digital strategies, leading to stakeholder consensus and alignment. We map out the ideal approach to help you capitalize on business, experience, and technology opportunities to create predictable and scalable growth.

Typical engagements include creation of customer and market research, personas and journey maps, competitive benchmarks, visualizations, business case and ROI analysis, SEO roadmaps, and more.

Workshop Planning