B2C

3,268% increase in
organic traffic

How we helped Hestia Construction & Design become the local authority in a competitive market.

CognitiveSEO - Insights - EWR Digital
Case Studies Bar Grey

The Client

Founded by Hannah Valentine, Hestia Construction & Design is a rapidly growing, full-service, home remodeling firm intent on revolutionizing the way homeowners view contractors in the construction and home remodeling space. With little to none online presence, they sought out a Team of Experts that could help increase their online visibility and take their Business to the next level. They hired us with one clear goal – Rank in the Top 3 Positions for their Top Keywords

Case Studies Bar Grey

The Plan

Case Studies Circle Icon

The site’s function is to publish articles that help consumers make informed decisions about which CRM to choose for their business. The entire campaign would hinge around content (both quality and volume).

Case Studies Circle Icon
Our initial audit showed the site’s existing content provided great insight, but had formatting issues (HTML markups, images/media, canoninicalization). Their writers needed better guidance and process to fix the errors.
Case Studies Circle Icon
The website lacked the authority to rank for competitive keywords. (authority = quality links). We needed to put a scalable link acquisition process in place to get the site on track.
Case Studies Circle Icon
There’s a lot of chatter about CRMs online, we wanted CRM.org to be the focal point of the community. In addition to long form blog content, we needed to build pieces that engaged and mobilized the community as well.
Global Internet Usage - EWR Digital
Case Studies Bar Grey

The Execution

Case Studies Circle Icon

Content audit // While the site already had a lot of good content, it wasn’t performing up to potential. Our content audit uncovered issues with formatting, targeting, keyword usage and an overall lack of authority (links). We put together an action plan to improve existing content, before launching new content campaigns.

Case Studies Circle Icon

Keyword research // We scraped competitor traffic to find additional keywords that needed to e featured on the site. Using our ‘keyword gap analysis’ tool, we identified an additional 1m in annual search volume that was hyper relevant to the site’s audience.

Case Studies Circle Icon

Content strategy // It’s not as simple as just writing articles around keywords. You need a cohesive strategy to ensure each page is targeted properly, speaking to the right audience and will drive traffic in perpetuity. We put together a content strategy that detailed audience personas, article formatting guidelines and a detailed content calendar to ensure we could create large volumes of content without sacrificing quality.

Case Studies Circle Icon

Link outreach // The final piece of the puzzle was getting a steady stream of inbound links from reputable sites. We launched outreach campaigns focused on industry blogs and sites that would naturally link to CRM.org. Since their content was so good, we had great success getting the website featured on a regular basis.

Global Internet Usage - EWR Digital
Case Studies Bar Grey Horizontal

The Results

organic traffic

link placements

Want to work with us?

We’ve helped hundreds of companies get more “ready to buy” visitors to their websites – we can do the same for you.
People Looking up - Case Studies