Founded by Hannah Valentine, Hestia Construction & Design is a rapidly growing, full-service, home remodeling firm intent on revolutionizing the way homeowners view contractors in the construction and home remodeling space. With little to none online presence, they sought out a Team of Experts that could help increase their online visibility and take their Business to the next level. They hired us with one clear goal – Rank in the Top 3 Positions for their Top Keywords
The site’s function is to publish articles that help consumers make informed decisions about which CRM to choose for their business. The entire campaign would hinge around content (both quality and volume).
Content audit // While the site already had a lot of good content, it wasn’t performing up to potential. Our content audit uncovered issues with formatting, targeting, keyword usage and an overall lack of authority (links). We put together an action plan to improve existing content, before launching new content campaigns.
Keyword research // We scraped competitor traffic to find additional keywords that needed to e featured on the site. Using our ‘keyword gap analysis’ tool, we identified an additional 1m in annual search volume that was hyper relevant to the site’s audience.
Content strategy // It’s not as simple as just writing articles around keywords. You need a cohesive strategy to ensure each page is targeted properly, speaking to the right audience and will drive traffic in perpetuity. We put together a content strategy that detailed audience personas, article formatting guidelines and a detailed content calendar to ensure we could create large volumes of content without sacrificing quality.
Link outreach // The final piece of the puzzle was getting a steady stream of inbound links from reputable sites. We launched outreach campaigns focused on industry blogs and sites that would naturally link to CRM.org. Since their content was so good, we had great success getting the website featured on a regular basis.