How To Become Involved In Bitcoin Marketing

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

If you have not already, it is time to join the Bitcoin (BTC) conversation. With market experts predicting explosive growth of Bitcoin within the next decade and Bitcoin becoming mainstream within the market – you need to familiarize yourself with BTC and understand how marketing its use can boost your business.

Bitcoin will, and has already, left a lasting impact on many industries today. As a marketer, familiarize yourself with Bitcoin and know these basics: 

  • Blockchain technology
  • Bitcoin as an asset
  • Exchanging Bitcoin

Blockchain Technology

Blockchain technology is the reason that Bitcoin exists. Simply put, blockchain is the recording system that Bitcoin lives on. It is an unchangeable, distributed digital ledger that accurately and securely reports and stores every transaction of BTC. While much more goes on behind the curtain of blockchain, familiarize yourself with these basics: blockchain technology is the way BTC transmits information in a highly secure fashion.

Blockchain, however, is not only used for cryptocurrencies. Other businesses use blockchain technology within their daily operations and have found much success in its use. For example, blockchain technology is used in payments, identity checks, and banking transactions.

For example, Goldman Sachs tested using blockchain to transmit trades, and they found it was successful with 100% accuracy. Other large companies like Amazon, Microsoft, PayPal, and Samsung all have various parts of their business on blockchain technology, and even if your business never uses BTC – you should look into using blockchain technology. 

Bitcoin as an Asset 

Bitcoin is seen as an asset and not a currency. It can be purchased, held, sold, and transferred from one person or business and back again. Depending on your business and your specific marketing strategies, you can use Bitcoin as an asset to help your business in a couple of different ways:

1.) Transacting with BTC eliminates the need for a transaction middleman. This improves speed efficiency and mitigates bank fees.

2.) The BTC blockchain is highly secure. There is no single point of failure, making it hard to hack and corrupt.

3.) Some people prefer only to exchange money with Bitcoin. Offering a BTC exchange is an alternative payment method that tailors to this customer base.

Suppose you offer BTC as an asset in your business. In that case, you will not only be submitting an alternative form of payment for your customers, but you will be able to use, grow and develop this new technology within the market. 

Exchanging the Asset

Cryptocurrency exchanges are websites built for customers to buy, sell or exchange cryptocurrencies for other digital currencies or fiat currency. You can exchange the asset – Bitcoin – quite easily, whether for US dollars or a good or service. 

There are many exchanges on the market today, including FTX, CoinBase, & Gemini, that will let you exchange currency for Bitcoin and other cryptocurrencies. Like stocks, these exchanges show the value of the current cryptocurrency market, and the numbers often change several times throughout the day. You can keep track of your Crypto amounts using your unique exchange, or you can check the Coinmarketcap.

If you provide Bitcoin as part of your marketing plan, it must also come along with an exchange where your customers can access your crypto assets. Picking an exchange that works for you, your business, and your customers is a vital part of your BTC marketing strategy. 

Use Bitcoin In Your Marketing Strategy 

While you may never directly use BTC for your business, understanding the underlying technologies and utility will keep you current within the market. However, as you learn and become more engaged with BTC, your involvement and priorities may shift. This shift could include expanding your business into digital currencies, NFTs and even becoming involved in Bitcoin marketing for your own business. 

If you are looking to get more involved in Bitcoin, blockchain, or NFTs and need help with your go-to marketing strategies, contact the experts at EWR Digital. How you position yourself within this new market will dictate your future success, and getting started with help from established industry leaders will give your business the boost it needs. Contact the experts at EWR Digital by clicking the button below or calling us at 713-592-6724.

How to Become Involved in Bitcoin Marketing | EWR Digital – Houston, TX