Attorney search engine optimization (SEO) is the process of growing the quality and quantity of a law firm’s website traffic by increasing its ranking on search engines like Google and Bing. SEO improves unpaid traffic and does not include paid traffic.
Over 90% of all online activities begin on a search engine. Unfortunately, 75% of searchers don't look beyond the first page of results. If you're not using search engine optimization (SEO) as part of your web marketing strategy, you could lose clients. Instead, you can use SEO and website marketing to boost your law firm to the top! Leads from SEO are eight times more likely to convert into paying clients. By building a website with SEO in mind, you can reach more clients. Then, you...
Your clients have plenty of options to choose from when searching for legal representation. In fact, there are currently over 435,846 law firms in the US. Is your practice managing to stand out from the rest? If not, you might struggle to attract new clients. Below are five law firm marketing strategies that can help you generate brand awareness and new leads. With these tips, you can boost your business and reach new heights. Instead of falling behind, you can get a...
Search engine optimization (SEO) is the prime way that marketing is done today. You'll gain marketing and branding power when you can apply SEO principles to your firm. Understanding SEO for law firms is a huge key to unlocking your business' full potential. Here are some pointers that will make your firm savvy at SEO. 1. Become a Storytelling, Content Creating Machine Everyone's digital marketing strategy today should revolve around storytelling. It's how you connect to people in ways you...
Remarketing is a great tactic to add to your law firm marketing strategy. Remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see your ads while they are browsing the web, which helps keep your brand top of mind and entices visitors to come back for more. For example, let’s say you’re shopping for new shoes at a popular shoe retailer website. You’re browsing around, but unfortunately they’re sold...
With any law firm, new or old, a law firm marketing strategy will be vital to your success. The purpose of marketing for lawyers is to attract new customers and some potential new hires. In 2019 everything has already gone digital, including marketing. With the right law firm marketing strategy, your firm could potentially see amazing growth. Following these ten tips will help put you ahead of your competition. Read more to find out the top ten tips for your law firm marketing strategy. Make...
Anyone with a Law Firm knows hiring a marketing team can get expensive. The question is, do you need to hire someone for your law firm marketing? Absolutely! With any business, what is the one thing you need? Customers! Plain and simple, you need customers. It gives us a reason to get up in the morning, drive to the office, turn the lights on, make payroll and all the myriads of tasks that we do as business owners. How You Can Market Your Law Firm However, there are a lot of great things you...