Data Analytics

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. Google Analytics allows you to track websites, blogs, and social networks.

5 Tips on Successfully Benchmarking Data for Small Businesses

5 Tips on Successfully Benchmarking Data for Small Businesses

Are you a small company looking to boost your online success? If so, then you're going to need to start benchmarking data on your competitors.  But isn't focusing on your competitors a waste of time? Not necessarily. After all, what worked for them might work for you. Collecting that data can give you an idea of how to get a competitive advantage. Below, we'll go into five tips for benchmarking data. Keep reading to take your online business to the next level! 1. Look At Yourself In order...

7 Tips to Building a Trend Monitoring Strategy for Businesses

7 Tips to Building a Trend Monitoring Strategy for Businesses

What if your business strategy was outdated before you even started? Successful businesses must understand current trends and integrate those trends into their marketing and sales strategies. But if a company doesn't have a good trend monitoring strategy, its information will always be out of date. How, then, can you build a trend monitoring strategy and keep your business on the cutting edge? Keep reading to discover our top tips! 1. Identify Thought Leaders Any trend monitoring strategy is...

The Importance of Enterprise-Grade Data Analytics

The Importance of Enterprise-Grade Data Analytics

In a 2019 survey, only 37% of CEOs said their companies were highly insight-driven. The same study showed that 63% of CEOs were aware of data analytics but thought their company didn’t use it effectively. Data analytics lead to better decisions, more effective marketing, better customer service, and more efficient operations. If you’re struggling to maximize data analysis benefits, you may be using the wrong analytics platform. A free tool might seem like a good deal, but you’re...

Improving the ROI of a New Website With the Help of a Web Design Company

Improving the ROI of a New Website With the Help of a Web Design Company

Any web design company aims to make sure that it represents the client's brand in the best possible light, that all information balances with the messaging and personality of the company. If the site meshes well with the company, then marketing tactics become more productive, making the website a legitimate asset of the business. Unfortunately, not every owner or client understands how assets, like websites, contribute to the valuation of the company. Interactive and well-defined sites attract...

20 Awesome Content Marketing Resources

20 Awesome Content Marketing Resources

These days there are so many content marketing resources free and paid to use during your content marketing campaign. Each business has different needs, which require the use of different programs. A lot of resources have many similarities, and mostly comes down to preference. Here’s a list of 20 resources your business can use for your content marketing strategy. 1.  Hemingway Editor Hemingway App makes your writing bold and clear. The app highlights lengthy, complex sentences and spot...

What Data Should Guide Your Content Marketing Strategy?

What Data Should Guide Your Content Marketing Strategy?

Search Engine Journal states that 86% of B2C marketers believe content marketing is integral to their operations. If that’s the case, why aren’t more marketers seeing their content marketing efforts result in more conversions? The reason is that your content marketing strategy doesn’t include any reliable data. A data-driven content marketing strategy is more efficient as it saves time, money, and effort by delivering the right content to the right audience at the right time. Including data in...

Learn What Your Customers Want

Learn What Your Customers Want

Social listening is super important and something you thought you had a good handle on. It was one of the things you liked about your company. "Unlike the others: We listen." You put that phrasing everywhere. In your blogs, your newsletters, social media. It was the second most visual thing people saw, next to your expertly designed logo. So why is no one engaging with you? "I don't know what else to do!" you think. "I do everything I'm supposed to. The newsletters, the socials. I post several...

These 7 Google Analytics Reports Help Increase Your ROI

These 7 Google Analytics Reports Help Increase Your ROI

Understanding the data that Google Analytics provides is essential in making the right advertising decisions and increasing the return on your internet marketing investment. How Do I Use Google Analytics? This is a question I frequently hear when consulting with new clients.  Usually, a web developer has added the code to their website, and they have access, but they don't know what they are looking at.  Even worse, they don't understand what to do with the data that Google Analytics is...