Digital Marketing Resource Guide | EWR Digital

Our resource guide is a comprehensive collection of information and terms for businesses looking to improve their online presence through SEO, paid media, web design, branding, and videography. Whether you’re a seasoned marketer or a beginner, this guide provides valuable insights and tips to help you succeed in the digital world.

SEO Glossary:

Our SEO glossary is a helpful reference tool for understanding the key terms and concepts related to search engine optimization. From “backlinks” to “meta tags” to “SERP”, this glossary covers the most important and commonly used terminology in the SEO industry.

Paid Media Glossary:

Our paid media glossary is a valuable reference tool for anyone looking to understand the world of online advertising. From “click-through rate” to “cost per click” to “retargeting”, this glossary covers the most important and commonly used terms in the paid media industry.

Web Design Glossary:

Our web design glossary is a comprehensive reference tool for anyone looking to improve their website’s design and functionality. From “responsive design” to “user experience” to “wireframes”, this glossary covers the most important and commonly used terms in the web design industry.

Brand Glossary:

Our brand glossary is a helpful reference tool for understanding the key terms and concepts related to branding. From “brand equity” to “brand identity” to “brand positioning”, this glossary covers the most important and commonly used terminology in the branding industry.

Videography Glossary:

Our videography glossary is a comprehensive reference tool for anyone looking to improve their video production skills. From “b-roll” to “frame rate” to “storyboarding”, this glossary covers the most important and commonly used terms in the videography industry.

What do we do best - EWR Digital

Digital Marketing Services

We offer end-to-end digital marketing services, from strategy and analytics to web creative and search engine optimization, to help transform your digital presence and make your marketing efforts effective!

We build top of the line websites with enterprise SEO in mind — rank higher right out of the gate.

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Digital Strategy

A digital strategy is a comprehensive plan that outlines how an organization will leverage digital technologies and channels to achieve its specific business objectives and goals.

  • Digital Strategy Consulting
  • Marketing Audits
  • Marketing Workshops
  • Paid Consulting Sessions
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SEO Services

SEO services are professional strategies and techniques employed to optimize a website's visibility in search engine results, ultimately enhancing its organic traffic and online presence.

  • Onpage SEO
  • Offpage SEO
  • Technical SEO
  • Local SEO
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Web Design

Web design and development is the process of creating and arranging the visual elements, layout, and user interface of a website to ensure it is aesthetically appealing, user-friendly, and functional, with the goal of delivering a positive user experience and achieving the website's intended objectives.

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Paid Search (PPC)

Paid search PPC management entails optimizing and overseeing pay-per-click campaigns to maximize effectiveness and return on investment through strategic keyword selection and bid management.

  • Omni-Channel PPC Advertisting
  • Google Local Ads
  • Retargeting Campaigns
  • Landing Pages
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Analytics & Analysis

Web analytics involves tracking and analyzing data related to website or app performance, user behavior, and engagement to optimize online strategies and outcomes.

  • Track Campaign Performance
  • Understand Your Website’s Engagement
  • Market & Competitor Insights
  • Google Adwords Preformance & Analysis
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Public Relations

Online PR involves managing a brand's image through digital channels, utilizing platforms like social media and news websites to shape public perception and build positive relationships.

  • Podcast Pitching
  • Social Media Marketing
  • Press Releases
  • Crisis Management
  • Bylines