EWR Digital

MATTHEW BERTRAM

Matt Bertram - Owner of EWR Digital - v3
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EWR Digital Team

MATTHEW BERTRAM

Bio:

Matthew (Matt) Bertram is an AI keynote speaker and the creator of Digital Information Governance® (DIG), his registered framework for AI governance and decision intelligence. As owner and CEO of EWR Digital and President of ModalPoint, he helps energy and industrial leaders win visibility in AI search (GEO and AEO) and govern AI-driven decisions. He is also Chief Marketing Officer of the Oil & Gas Global Network (OGGN) and the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders.

Job Title:

Owner & CEO, EWR Digital

Tags: AI Keynote Speaker · Creator of DIG® · AI Search (GEO/AEO) · AI Governance & Decision Intelligence

Years of Experience:

20+ years in sales and marketing, focused on SEO and the energy sector (primarily oil and gas).

Formal Education:

Texas A&M University, Mays Business School, B.B.A. Marketing (Business Fellows Honors). AI Systems certifications from Harvard and Wharton.

Contributor:

Books by Matthew Bertram:

  1. LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery
  2. Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders (with Mark LaCour)
  3. The Enterprise SEO Operating System
  4. The Unknown Secrets of Internet Marketing
  5. Search: Do I Really Need SEO?
  6. Know, Like, Trust
  7. Build Your Brand Mania
  8. Rise of the Personal Brand (contributor)

Podcasts:

  • Host, The Best SEO Podcast (EWR Digital)
  • Co-Host, Oil & Gas Sales and Marketing Podcast (OGGN)
  • Host, Business Houston Podcast (presented by the BBB)

Personal Website: https://matthewbertram.com/

Matt Bertram

Biography

Matt Bertram, Head of Digital Strategy

Matthew (Matt) Bertram has spent more than 20 years helping companies grow through search, and now through AI. He created DIG® (Digital Information Governance), a registered framework for governing how organizations use AI in high-stakes decisions, and he helps energy and industrial leaders win visibility in AI search through GEO and AEO. As owner and CEO of EWR Digital, President of ModalPoint, and Chief Marketing Officer of the Oil & Gas Global Network, he connects marketing, sales, and revenue operations into growth systems that compound.

A Texas A&M (Mays Business School) graduate with AI certifications from Harvard and Wharton, Matt is the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders. He hosts The Best SEO Podcast (6M+ downloads) and co-hosts the Oil & Gas Sales and Marketing Podcast, and his work has been featured by Entrepreneur, Forbes, and Search Engine Journal.

EWR Digital

Blogs Written by Matt Bertram

by | Apr 3, 2023 |

20 Easy Ways Your Law Firm Can Save Money On Marketing

Hiring a marketing team can be expensive for law firms, but having customers is essential for any business. There are numerous things a law firm can do to market itself, such as reminding people of their services, making contacts, writing blogs, sending greeting cards, identifying the target market, maintaining authenticity, and so on. However, law firm marketing takes time, so it is advisable to hire a marketing agency or focus on direct marketing changes while waiting for the firm to grow. Some of the direct marketing changes include endorsements, making videos, follow-ups, job descriptions, logos, optimization, joining groups, offering promotions, and becoming sponsors. Eventually, hiring a marketing team will be necessary, but these direct marketing changes can help save money in the meantime.

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by | Apr 1, 2023 | ,

Top 10 Qualities of a Reputable Enterprise SEO Agency

This blog discusses the top 10 qualities of a reputable enterprise SEO agency. The author notes that working with an SEO agency can help businesses increase brand awareness, conversion rates, and ultimately revenue, but choosing the right agency can be a challenging task. The first quality to look for is positive reviews and references from past or existing clients. The author also suggests considering the agency’s leadership experience, their ability to practice what they preach, and whether they are an expert resource. It is important to avoid any agency that makes impossible promises or claims and to look for an agency that has a clear process in place. Other qualities to consider include their ability to provide customized services, their transparency, their level of communication, their pricing structure, and their ability to deliver results. Ultimately, choosing the right enterprise SEO agency is essential for businesses looking to establish a strong digital foothold in their industry.

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by | Mar 30, 2023 |

What To Look For When Hiring a New Marketing Agency

Hiring a new marketing agency is a lot like matchmaking. You need to consider the needs and capabilities of both parties to find a good fit. The ideal marketing agency has a strong portfolio, relevant services, industry expertise, and competitive pricing. It’s well worth the time and effort to conduct in-depth research on your top options so you can make sure you’re investing in the right team.

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Matthew Bertram, Creator of DIG® | AI Keynote Speaker & CEO of EWR Digital