EWR Digital

MATTHEW BERTRAM

Matt Bertram - Owner of EWR Digital - v3
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EWR Digital Team

MATTHEW BERTRAM

Bio:

Matthew (Matt) Bertram is an AI keynote speaker and the creator of Digital Information Governance® (DIG), his registered framework for AI governance and decision intelligence. As owner and CEO of EWR Digital and President of ModalPoint, he helps energy and industrial leaders win visibility in AI search (GEO and AEO) and govern AI-driven decisions. He is also Chief Marketing Officer of the Oil & Gas Global Network (OGGN) and the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders.

Job Title:

Owner & CEO, EWR Digital

Tags: AI Keynote Speaker · Creator of DIG® · AI Search (GEO/AEO) · AI Governance & Decision Intelligence

Years of Experience:

20+ years in sales and marketing, focused on SEO and the energy sector (primarily oil and gas).

Formal Education:

Texas A&M University, Mays Business School, B.B.A. Marketing (Business Fellows Honors). AI Systems certifications from Harvard and Wharton.

Contributor:

Books by Matthew Bertram:

  1. LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery
  2. Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders (with Mark LaCour)
  3. The Enterprise SEO Operating System
  4. The Unknown Secrets of Internet Marketing
  5. Search: Do I Really Need SEO?
  6. Know, Like, Trust
  7. Build Your Brand Mania
  8. Rise of the Personal Brand (contributor)

Podcasts:

  • Host, The Best SEO Podcast (EWR Digital)
  • Co-Host, Oil & Gas Sales and Marketing Podcast (OGGN)
  • Host, Business Houston Podcast (presented by the BBB)

Personal Website: https://matthewbertram.com/

Matt Bertram

Biography

Matt Bertram, Head of Digital Strategy

Matthew (Matt) Bertram has spent more than 20 years helping companies grow through search, and now through AI. He created DIG® (Digital Information Governance), a registered framework for governing how organizations use AI in high-stakes decisions, and he helps energy and industrial leaders win visibility in AI search through GEO and AEO. As owner and CEO of EWR Digital, President of ModalPoint, and Chief Marketing Officer of the Oil & Gas Global Network, he connects marketing, sales, and revenue operations into growth systems that compound.

A Texas A&M (Mays Business School) graduate with AI certifications from Harvard and Wharton, Matt is the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders. He hosts The Best SEO Podcast (6M+ downloads) and co-hosts the Oil & Gas Sales and Marketing Podcast, and his work has been featured by Entrepreneur, Forbes, and Search Engine Journal.

EWR Digital

Blogs Written by Matt Bertram

by | Apr 30, 2023 | , ,

How to use filters to narrow down search results?

When conducting a search, the number of results that come up can be overwhelming. This is where filters come in handy. Filters allow you to refine your search and narrow down the results to find exactly what you’re looking for. In this guide, we will show you how to use filters effectively to save time and find the information you need. We will cover different types of filters, such as date range, file type, location, and more. We will also provide tips and tricks for using filters to get the most out of your search. By the end of this guide, you will be able to use filters to quickly and efficiently find the information you need, without having to sift through countless irrelevant search results.

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by | Apr 5, 2023 |

10 Tips For Law Firm Marketing

In today’s digital age, having a strong law firm marketing strategy is essential for attracting new clients and potential hires. With the right approach, your law firm could experience significant growth and success. One key aspect of a successful marketing strategy is ensuring that your website is optimized for speed and mobile use, with easy-to-read text and clickable buttons. Creating a blog and using social media platforms to showcase your firm’s expertise and community involvement can also help improve your online presence. Additionally, signing up for a Google My Business profile and using paid search ads, such as PPC, can further boost your visibility online. Finally, email marketing is a cost-effective way to keep in touch with potential clients and provide updates on your firm’s services. By following these top ten tips, your law firm can stay ahead of the competition and reach new heights of success.

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by | Apr 30, 2023 |

How to use site maps or indexes to locate content?

Site maps and indexes can be extremely helpful tools for quickly locating content on a website. These features provide users with a visual representation of a website’s organizational structure, making it easier to navigate and find the information they need. In this guide, we will explore the benefits of using site maps and indexes and show you how to utilize them to quickly locate content on a website. We will also provide tips and tricks for optimizing your search results and effectively using these tools to find the information you need. Whether you’re a student conducting research or a professional looking for information on a website, our guide will help you navigate through the maze of content and find what you’re looking for quickly and efficiently.

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by | Apr 29, 2023 | ,

What Is On-page SEO?

Hey there! Are you having trouble getting your website noticed online? Well, we’ve got some good news for you. On-page SEO might just be the solution to all your problems! At EWR Digital, we know how crucial it is to optimize your web pages and improve search engine rankings in order to attract more visitors. Our team of experts can help guide you through the basics of on-page SEO and implement effective strategies that will give a boost to your website’s visibility. So don’t let your site get lost in the crowd – start improving its online presence today with our help!

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by | Apr 4, 2023 | , ,

12 Tips For Improving SEO For Law Firms

Search Engine Optimization (SEO) is an important tool for marketing and branding in today’s digital world. It is important for law firms to understand SEO principles in order to unlock their full potential. There are certain pointers that can help law firms become SEO-savvy. Firstly, storytelling and creating content is crucial in digital marketing. Every piece of content should be educational, entertaining or a mix of both. Secondly, using social media to the fullest extent can improve organic search traffic. Thirdly, conducting extensive research into the most popular keywords and using them in the content is important. Fourthly, figuring out the linking strategy is important. Lastly, publishing a blog that has insightful content and regularly posting it can help build brand identity and increase traffic. It is also important to ensure that the website runs smoothly and is easy to navigate.

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by | Apr 30, 2023 | , ,

How to search for information on a particular topic?

Searching for information on a particular topic can be overwhelming, especially if you are not familiar with the subject matter. Fortunately, there are several techniques you can use to quickly and effectively find the information you need. In this guide, we will explore the most effective methods for searching for information on a particular topic, including using search engines, narrowing your search criteria, and utilizing online databases and resources. Whether you’re a student conducting research for a paper or a professional looking for information for a project, our guide will help you find the information you need quickly and efficiently.

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by | Apr 24, 2023 |

4 Benefits of Hiring a Marketing Agency vs. Hiring an In-House Team

The 4 benefits of hiring a marketing agency over building an in-house team include: access to expertise, cost-effectiveness, flexibility, and the latest technologies and techniques. Hiring a marketing agency can save businesses time and money, and provide the necessary resources to stay competitive in the ever-evolving digital marketing landscape. EWR Digital is suggested as a nationally recognized full-service digital marketing agency that can help businesses achieve their goals.

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Matthew Bertram, Creator of DIG® | AI Keynote Speaker & CEO of EWR Digital