Considerations for Healthcare SEO:

• Patient Privacy and Compliance: Ensure that your SEO strategies adhere to healthcare privacy regulations such as HIPAA to protect patient information.

• Content Accuracy: Provide accurate and reliable healthcare information on your website, demonstrating your commitment to patient education and well-being.

• Mobile Optimization: Given the rise of mobile healthcare searches, optimize your website for mobile devices to provide a seamless user experience.

• Local SEO for Practices: Implement local SEO strategies for healthcare practices to target patients in specific geographic areas.

• Reputation Management: Monitor and manage online reviews to maintain a positive reputation, crucial for building trust with potential patients.

• Patient-Centric Approach: Structure your SEO strategy with a patient-centric focus, ensuring that the content and user experience prioritize the needs and concerns of your target audience.

By focusing on these benefits and considerations, Healthcare SEO becomes a strategic tool for building a strong digital presence, connecting with patients, and thriving in the dynamic healthcare landscape.

Various studies show that almost 60% of healthcare consumers run an online search before visiting a clinic, and 44% of them used a mobile device to book their appointment. While 50% of patients prefer a healthcare provider in their health plan’s network, 39% say that reputation is the key to finding a new hospital or doctor.

By 2021, healthcare digital ads will overtake TV ads and make for 46% of total healthcare advertising expenditure.

In addition, businesses and practitioners in the healthcare space must tap into is the 24/7 digital avenue – either video calls with a specialist or chat options to find accurate answers from licensed pharmacists.

Consumers are now, more than ever, seeking greater patient engagement, which focuses on facilitating a two-way interaction between the healthcare providers and consumers. Maintaining healthy relationships is crucial for patient retention, gaining authority, and providing care.

EWR Digital’s healthcare marketing supports this transition by providing convenient, accessible, digitally integrated services that fit into consumers’ hectic lives. Our systems are designed to provide superior customer service and engagement opportunities to maintain patient loyalty.

Increase strategic advantage with multi-channel and segmented tactics to attract patients in a hyper competitive landscape.

Are you looking to promote your healthcare products or services and drive more patients to your organization? Look no further than EWR Digital, a leading healthcare marketing agency. Our team of experts specializes in developing customized marketing strategies that are tailored to your specific needs and goals.

As the healthcare industry evolves, brands that can find, shape, and share their stories in ways that create more in-depth, authentic connections with their audiences will move the marketing status quo.

We’ll work with you to understand your target audience and develop compelling content that resonates with them. From there, we’ll implement digital marketing strategies such as SEO, PPC advertising, and social media marketing to reach your target audience and drive more traffic to your website.

At EWR Digital, we also understand the importance of measuring and analyzing the results of our marketing efforts. We’ll track and report on the success of our campaigns, making adjustments as needed to ensure that we’re meeting your goals.

Don’t let your healthcare products or services go unnoticed. Whether it is searching for the best-reviewed doctor or making an appointment with a medical practitioner, or a healthcare organization with a new plan, at EWR Digital, we’re the prescription for better healthcare marketing.

• Urgent Care / Stand Alone ER’s
• Hospitals 
• Med Spas / IV Therapy 
• Plastic Surgeons / Liposuction
• Chiropractors 
• Personal Medicine
• Medical Devices
• Gyms / Fitness Centers
• Dentists

“SEO has helped us increase our online visibility and drive more traffic to our website, resulting in increased patient referrals and revenue.” – Dr. John Noseworthy, Former President and CEO of Mayo Clinic

Healthcare Marketing Case Studies

Here are 5 case studies of healthcare companies that benefited from SEO or digital marketing to grow their business:

1. Mayo Clinic – Mayo Clinic is a nonprofit medical practice and research group that used digital marketing to improve its online presence and drive more traffic to its website. By optimizing its website for search engines and creating educational content, Mayo Clinic was able to increase its website traffic by over 30% in just 6 months, resulting in more patient referrals and revenue.
2. Doctor.com – Doctor.com is a healthcare technology company that used SEO to improve its website’s search engine rankings and drive more organic traffic to its site. By focusing on local SEO and creating high-quality content, Doctor.com was able to increase its organic search traffic by over 200% and improve its conversion rates.
3. 1-800-DENTIST – 1-800-DENTIST is a dental referral service that used digital marketing to improve its online presence and increase its customer base. By creating a mobile-responsive website and optimizing its content for search engines, 1-800-DENTIST was able to increase its website traffic by over 50% and generate more leads.
4.  HCA Healthcare is a healthcare services provider that used digital marketing to improve its brand awareness and reach more potential patients. By creating targeted ads on social media platforms and using search engine marketing (SEM), HCA Healthcare was able to increase its website traffic and generate more leads, resulting in more patient referrals and revenue.
5. Aetna – Aetna is a health insurance company that used digital marketing to improve its customer engagement and retention. By creating personalized content and using email marketing, Aetna was able to increase its customer satisfaction and reduce its customer churn rate by 3%, resulting in increased revenue and profits.

These case studies demonstrate how healthcare companies can benefit from SEO and digital marketing to grow their business, increase their online presence, and reach more potential customers or patients.

EWR Digital

Comprehensive Healthcare Marketing Solutions from EWR Digital

EWR Digital is a full-service digital marketing agency for the medical and healthcare industry. We believe in building and retaining long-term partnerships with all our clients, which is why we send you transparent and detailed monthly reports on our progress. We have a competent team of web designers and developers, USA-based writers who understand the ins-and-outs of the medical space.