Contractor SEO

Crafting Success in Every Pixel: Contractor SEO Solutions Tailored for Your Building Business Growth.

Contractor SEO Services

Welcome to the forefront of digital success for contractors! At EWR Digital, we understand the unique challenges and opportunities in the contracting industry. Our Contractor SEO Services are not just about increasing visibility; they’re a strategic roadmap to winning more projects and growing your business. From optimizing your online presence to attracting targeted clients, our expert team is dedicated to tailoring SEO solutions that resonate with your contracting niche. Explore the possibilities with us and unlock a new era of success in the digital realm.

What Clients say about our services for contractors

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“Our online presence has improved dramatically. We are page 1 for most search terms that are relevant to our industry. Our rankings are really impressive in both Houston and Austin.”

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Hestia Construction & Design

“About 3 to 4 months in, it really started to take off. The leads started coming in. The phones started ringing off the hook as they got me to the first page on Google.”

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Peter's Pressure Washing

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What is Contractor SEO?

Contractor SEO, or Search Engine Optimization for contractors, is a digital marketing strategy tailored to enhance the online visibility and performance of businesses in the contracting industry. This specialized form of SEO aims to optimize contractor websites to rank higher in search engine results, making it easier for potential clients to find and engage with their services.

Key components of Contractor SEO include:

  1. Local SEO: Focuses on optimizing the online presence for local searches, ensuring that the contractor’s business appears in local map listings and search results.
  2. Keyword Optimization: Identifying and targeting relevant keywords and phrases that potential clients may use when searching for contractor services.
  3. Content Creation: Developing informative and engaging content that addresses common questions, showcases previous projects, and establishes the contractor’s expertise.
  4. On-Page Optimization: Implementing SEO best practices on individual web pages, including optimizing meta titles, meta descriptions, headers, and image alt text.
  5. Google My Business (GMB) Optimization: Ensuring that the Google My Business profile is fully optimized with accurate business information, service details, and customer reviews.
  6. Mobile Optimization: Ensuring that the contractor’s website is mobile-friendly, as many users search for services on mobile devices.
  7. Link Building: Acquiring high-quality backlinks from authoritative sources within the construction and contracting industry to improve the website’s credibility and authority.
  8. Social Media Integration: Leveraging social media platforms to connect with the target audience, showcase completed projects, and promote the contractor’s services.

Contractor SEO is crucial for businesses in the contracting industry looking to establish a strong online presence, attract local clients, and compete effectively in the digital marketplace. By implementing effective SEO strategies, contractors can increase their visibility, drive more qualified leads, and ultimately grow their business.

BEST SEO Keyword eBook - Contractors and Construction

Here are some of the top searched for contractor marketing services:


  • Painting
  • HVAC Marketing
  • Cleaning companies
  • Pressure Washing
  • Window Cleaning
  • Construct Marketing
  • Lawn Care / (tree branches)
  • Remediation
  • Windows & Doors

Considerations for the Target Audience:

For contractors and construction businesses, embracing SEO is no longer an option but a necessity for sustained growth. The target audience, comprising construction professionals, builders, and related service providers, should view SEO as an invaluable asset in the digital era. Contractors need to recognize that potential clients increasingly turn to online platforms when searching for construction services. Therefore, an effective SEO strategy becomes a gateway to capturing the attention of this digitally savvy audience. It’s not just about being found online; it’s about crafting a compelling narrative that distinguishes a contractor from the competition. By understanding the unique needs and challenges of the construction industry, Contractor SEO enables businesses to speak directly to their audience, establishing trust, and driving business success. Whether a small local contractor or a larger construction firm, SEO offers a scalable and adaptable solution that aligns with the modern way clients search and select services in the construction domain.

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Benefits of Contractor SEO

In the competitive landscape of the construction and contracting industry, Contractor SEO emerges as a powerful tool to transform businesses and enhance their online visibility. By investing in targeted SEO strategies, contractors can elevate their digital presence, ensuring that potential clients find them when searching for construction services. Improved local search rankings mean increased visibility within the community, making it easier for homeowners and businesses to connect with reliable contractors. Contractor SEO is not merely about appearing in search results; it’s about strategically positioning a business as an industry leader. Through optimized content, enhanced website performance, and effective local SEO tactics, contractors can showcase their expertise, gain trust, and attract a steady flow of high-quality leads.

Contractor Case Studies

Beutler Air Conditioning & Plumbing: This plumbing and HVAC business saw an increase in website traffic, leads, and revenue after implementing a comprehensive digital marketing strategy. By creating a new website, optimizing their content for SEO, and running targeted PPC campaigns, they were able to attract more customers and generate more revenue.

Water Heaters Only: This plumbing business saw a 120% increase in leads and a 40% increase in website traffic after implementing a new digital marketing strategy. By creating new landing pages, optimizing their website for local search, and running targeted PPC campaigns, they were able to attract more customers and generate more leads.

Benjamin Franklin Plumbing: This plumbing franchise saw a 400% increase in leads after implementing a comprehensive digital marketing strategy. By optimizing their website for local search, creating targeted PPC campaigns, and implementing email marketing and retargeting, they were able to generate more leads and increase revenue.

Roto-Rooter: This national plumbing franchise has seen continued success through their digital marketing efforts. By creating valuable content on their website, implementing a strong SEO strategy, and running targeted PPC campaigns, they have been able to attract more customers and grow their business.

These case studies demonstrate how digital marketing can be a powerful tool for plumbing businesses to attract new customers, generate leads, and increase revenue. By implementing a comprehensive digital marketing strategy, businesses can achieve long-term success and grow their customer base.

Respected Contactor Quotes

Mike Holmes, TV Host and Contractor: “In today’s digital world, having a strong online presence is essential for any business. As a contractor, you need to be where your customers are, and that means having a well-designed website, a social media presence, and a strong SEO strategy.”


Scott McGillivray, Real Estate Investor and Contractor: “Digital marketing is a powerful tool for contractors who want to grow their business and attract more customers. By creating valuable content and engaging with your audience on social media, you can build trust and establish yourself as a thought leader in your industry.”


Kate Campbell, Contractor and Founder of Buildertrend: “Digital marketing is no longer optional for contractors who want to stay competitive in today’s market. With the right strategy, you can reach more customers, build brand awareness, and increase revenue.”


Bryan Baeumler, TV Host and Contractor: “In the digital age, having a strong online presence is crucial for contractors who want to grow their business. By investing in digital marketing, you can connect with your target audience and build a loyal customer base.”

Stop Struggling to Market your Construction Business

The top competitors in your area are already establishing themselves. They’re optimizing their website for SEO and conversions, they’re utilizing videos to reach more customers, and they’re consistently appearing in front of your customers when they’re looking for a construction company.

Contractors need marketing services to promote their business, reach their target audience, and generate leads. Digital marketing essential for contractors to stay competitive in today’s digital age, where online presence and visibility are crucial to success.

Increase Online Visibility

Marketing services help contractors increase their online visibility, which is essential in attracting new customers. With a professional website optimized for search engines, contractors can appear at the top of search engine results pages, making it easier for potential customers to find them.

Reach Target Audience

Marketing services help contractors reach their target audience by targeting customers who are actively searching for their services. With PPC advertising, contractors can reach potential customers who are actively searching for their services on search engines like Google and Bing.

Build Brand Awareness

Marketing services help contractors build brand awareness by creating a strong online presence. With a professional website and active social media accounts, contractors can establish themselves as industry experts and build trust with potential customers.

Generate Leads

Marketing services help contractors generate leads by driving traffic to their website and promoting their services. With email marketing campaigns and targeted PPC ads, contractors can capture leads and convert them into paying customers.

These services are essential for contractors to stay competitive in today’s digital age and attract new customers to grow their business. Schedule a free consultation if you’re ready to take advantage of the benefits of digital marketing.

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How does Contractor SEO help my business?

85% of customers use the internet to find Local Service Providers. If you want to show up in the Search Results for them, you need to be focusing your efforts with the right marketing and the right keywords. Construction SEO will help you rise in the search engine rankings and get noticed by more potential customers.

That’s where a comprehensive SEO strategy comes into place.

Why EWR Digital?

The Marketing Support Your Construction Company Needs

For over 20 years EWR Digital has helped construction companies, like yours, generate leads using digital marketing. Our full suite of services provides you a one-stop-shop for all your marketing needs.

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Proven Results

We’ve brought construction companies from unranked to top 3 and our proven marketing plan can do the same for you.
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Data Driven

For over 20 years EWR Digital has helped construction companies, like yours, generate leads using digital marketing. Our full suite of services provides you a one-stop-shop for all your marketing needs.
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Award Winning

We’ve been recognized by the American Marketing Association (AMA) for our digital marketing work.
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Your website needs to be optimized for local searches. Local SEO helps you to target customers searching within a specific geographic location. This is important because 33% of all clicks, go to the top 3 search results on the 1st page of Google. So if you have optimized your website for local SEO, you will automatically guarantee yourself a share of 33% of all online searches for keywords relating to your business.

According to a survey by the National Association of Home Builders, over 90% of home buyers use the internet to search for homes. This means that having a strong online presence is crucial for contractors who want to reach potential customers. (Source:


Improving your Company’s Construction SEO will bring in more leads and increase your revenue as you rise in the rankings. However, it’s important to be aware that the process is ongoing and requires time and quite a lot of work from your marketing agency. Your best bet to jump-start the process and start getting valuable leads is to choose an experienced Digital Marketing Agency with proven results. Our SEO campaigns are tailor-made for your construction company and involve an array of techniques to boost your website to the top of the search engine results.

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Keyword Research

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Quality Content

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On-Page Optimization

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Link Building

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Marketing Services for Contractors

We provide a complete range of digital marketing solutions for businesses, including Search Engine Optimization, pay-per-click campaigns, and follow-up analytics. Our team can manage all of your marketing channels seamlessly for a cohesive approach.

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Marketing Strategy

One of the most important parts of successful digital marketing is the strategy behind your actions. It’s essential to identify your target audience and understand what search terms and topics are of value. Knowing which avenues produce the best ROI can save you a lot of money and provide leads that translate into increased profits.

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Corporate Videography

If you’re not taking video into account for your marketing strategies, you’re missing an amazing opportunity to impress and connect with customers. Videos influence customers on whether your brand is trustworthy, professional, and knowledgeable. Expertly curated videos show potential customers your company’s advantages up close.

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SEO Services

Appearing at the top of page one for search results is vital for digital marketing. More and more customers are going online in search of product and services. They often trust the top search results more in terms of quality and industry experience. Our SEO services help your website rank high in organic searches naturally by pairing focused keywords with high-quality content.

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Brand Design & Strategy

It’s easier to attract business leads when your company has a powerful identity. A great brand reputation is directly related to customer loyalty and business networking. We can help you make an unforgettable first impression with your target audience. By highlighting your company’s distinctive strengths, we show potential customers why partnering with your brand is such a smart choice.

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Web Design & Development

Your website represents your company online, so it needs to communicate what sets you apart. Every page must speak to your unmatched customer solutions, providing motivating content that moves visitors to take action. This isn’t something that happens by accident. The best pages use skillful SEO to drive lead generation. Our team handles every step, including website design, page optimization, and page creation.
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Paid Media

Some industries are highly competitive, from security solutions to technology sectors. When your business has countless online competitors, great organic search techniques may not be enough to catch the attention of high-value leads. In that case, our professionally-managed PPC marketing helps you implement the most relevant paid search options for your target audience, always based on in-depth research and analysis.

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Local SEO – Market Directly to your Customers

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When people search for “[service] near me”, they typically want to see what is available to them in their area. By maximizing your Google Business Profile (GBP) and developing content that lets Google know where you serve, you can appear as one of the top 3 recommended construction companies in your area.

Local SEO is crucial for contractors who want to attract customers in their local area. Local SEO refers to the process of optimizing a website to rank higher in search engine results pages for local search queries. This means that when someone searches for a contractor in their area, a contractor’s website can show up at the top of the search results. This is important for contractors because many potential customers will turn to search engines to find local businesses, and a high ranking can lead to more website traffic, leads, and ultimately, more business. Local SEO involves optimizing a website’s on-page content, as well as creating local business listings and citations, building local links, and earning reviews from local customers. By investing in local SEO, contractors can increase their visibility and credibility in their local area, and drive more qualified leads to their business.

One of the most effective ways for contractors to improve their local SEO is to create and optimize their Google My Business listing or now called Google Business Profile.

This is a free tool provided by Google that allows businesses to create a listing that appears in local search results and on Google Maps. By claiming and optimizing their Google My Business listing, contractors can provide important information to potential customers, such as their address, phone number, hours of operation, and reviews. They can also add photos, videos, and posts to their listing to make it more attractive and informative. By ensuring that their listing is accurate, complete, and up-to-date, contractors can increase their chances of appearing in the top three local search results, known as the “local pack,” and improve their visibility to potential customers. There is also more to it to rank in the maps such as schema marketup as well as proper tagging of photos and videos and adding FAQ’s and mini-blogs to name a few.

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Take action today, and transform your online presence. Our SEM services are tailored to deliver immediate impact and lasting results. Don't wait—start driving traffic and growing your business right away.

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