Corporate Identity Workshop
Corporate Identity Workshop
Branding & Positioning
Corporate Identity Workshop
Branding & Positioning
When people find you online how do that view your brand?
EWR Digital believes that your content and messaging informs users about your brand and who you are. When potential customers are searching for you online they are assessing your company’s credibility and forming an impression.
As businesses begin to get a handle on the foundations of their digital marketing strategy, they often find that their content or website isn’t getting the results they would like. Content is the essential foundation of marketing campaigns. It serves as the primary vehicle for your company, products, and services and communicates the value of your brand. We develop a content strategy in line with your guidelines and objectives to drive conversion. We capture your brand’s essence and experience with accurate, concise, and telling language to promote your organization’s brand strength and promise.
Brand Building
Some believe that professional services inherently operate on a local level, requiring face-to-face interactions to build trust and provide service. Consequently, professional services will always remain local.
However, an alternative route to trust exists—building credibility and trust by sharing valuable content and expertise online. This represents a significant development that’s shaping the industry. Several powerful factors drive this trend:
- Technology: Digital communication has become swift and cost-effective, eroding geographical barriers. Today, technologies enable face-to-face interactions through video conferencing, enhancing communication.
- Natives Influence: Individuals entering the workforce in the last 15 years have grown up with digital technology, profoundly influencing the way people search for professional services. Moreover, individuals of all ages now utilize online platforms to seek advice, recommendations, and potential vendors.
- Time: With increasing time constraints, people seek instant solutions. The preference for instant gratification favors digital modes of interaction.
- Free Education: People expect free access to information and education online. Offering free education has become a primary method for professional services firms to establish expertise and attract clients.
- Transparency: Individuals anticipate a high level of transparency from professional services firms. They expect to evaluate firms online based on reputation, services offered, personnel, and approach to client issues.
Corporate Identity Workshop
Included in this Workshop
Does the visual design of your brand communicate the company’s position and brand message? Does the appearance of your brand’s style and design conform to your identity? Does the structure and order of the navigational journey convey a logical priority of content? Is the user more informed or equipped to make a better decision after they have visited your site?
Brand Building Strategies that Work
Effective brand building strategies leverage a combination of approaches tailored to the firm’s objectives. Here are five strategies to strengthen your professional services brand:
-
Content Marketing: Providing valuable information to potential clients through educational content enhances brand relevance, reputation, and visibility. Content marketing nurtures trust and positions the firm as a thought leader.
-
Cultivate Prestigious Partnerships: Partnering with reputable organizations on significant projects elevates the firm’s brand and credibility. Collaborative projects highlight the firm’s capabilities and expand its reach.
-
Seek High-Profile Clients and Case Studies: Securing high-profile clients and showcasing successful case studies enhances the firm’s reputation and attracts new business opportunities. High-profile results demonstrate the firm’s expertise and impact.
-
Social Media Marketing: Leveraging social media platforms to engage with target audiences and share valuable content establishes the firm’s online presence and reinforces its brand visibility. Active participation in social media enhances brand relevance and reach.
Information Architecture
Brand Positioning Strategy
Digital Asset Inventory
Brand Pillars
Aesthetic Appeal
Content Roadmap
Website Navigation
Workshop Deliverable
Roadmap Document
Over the course of your brand workshop we’ll discuss your brands pillars, positioning, target customers, and current strategy. It can be a little overwhelming and even harder to remember everything.
To help, we create a brand roadmap for you after the workshop. Your roadmap will cover everything we discussed including a prioritized list of what actions you should take next and a proposed scheduled to help you take your brand to the next level.
Our branding experts will create your personalized roadmap (no cookie-cutter strategies), and you can expect to receive it within one week of your workshop.
NEXT STEPS
About in this Workshop
This interactive workshop is designed to clear up your brand message and develop congruence with your brand across all marketing channels. We start off with your website, and then move into the rest of your marketing collateral!
LENGTH
3 – 4 hours
Cost
$5,000
PREP
If you have any company collateral that you’d like to review during the workshop, please attach that document(s) by Clicking Here
Start by Scheduling a Time Below
Building the foundation of your brand takes strategic planning, focused goals, real expectations and a great idea. The purpose of your brand will set fire to the passion and execution of your brand. After all of the strategy has begun execute with professionaly created graphic communication across all your branded collateral.
Brand Discovery
During the Discovery step we’ll discuss your brand’s history, integrity, and goals.
brand purpose
Every great brand has a purpose behind it. We’ll define your target personas and brand differentiators.
brand industry
For your brand to succeed it needs to be built with an understanding of your industry and how you’ll stand out.
brand aesthetic
The last step is to define how your brand will look so it appeals to your target personas.
brand ideation
Develop the idea of what the look of the brand will identify with and how we will execute a cohesive visual across the brand assets.
Brand Discovery
During the Discovery step we’ll discuss your brand’s history, integrity, and goals.
brand purpose
Every great brand has a purpose behind it. We’ll define your target personas and brand differentiators.
brand industry
For your brand to succeed it needs to be built with an understanding of your industry and how you’ll stand out.
brand ideation
Develop the idea of what the look of the brand will identify with and how we will execute a cohesive visual across the brand assets.
brand aesthetic
The last step is to define how your brand will look so it appeals to your target personas.