It’s a no-brainer that mobile advertising is a big part of being a successful business these days. Mobile phone users have increased from 4.1 billion in 2015 to 5 billion in 2019. A key part of improving your leads and conversions will depend on the type of ad you use. These ads include display ads, […]
Read article ›Mobile advertising continues to have a big influence in the display ad network in 2019. This year mobile advertising represents 72% of all digital ad spending. This means if your business hasn’t followed suit yet, then it’s time to get on board. A mobile display ad is an advertisement that appears on a mobile device […]
Read article ›Mobile advertising is all the rage - and it's not because everyone's addicted to their smartphone. Well, actually, it kind of is. The number of smartphone users is expected to grow from the current 2.1 billion to 2.5 billion in 2019. That's 36% of the world's population! And a whopping 95% of Americans own at […]
Read article ›Companies and businesses are rapidly switching from traditional advertising to mobile advertising, and for a good number of reasons. Mobile advertising, just as the name suggests, refers to advertisements that appear on mobile devices and online platforms; ranging from web pages to mobile games and apps. These could be in the form of SMS, banner […]
Read article ›Google Ads, formerly known as Google AdWords, is an online advertising solution used by businesses to promote their products and services on Google Search, YouTube, and other sites across the web. Advertisers can customize their budgets and targeting, and start or stop their ads at any time. Google AdWords works like an auction where you bid on keywords or phrases to match your ads with the terms people are searching for. Google has two primary ways to display your ad: through the Google Search Network and through the Google Display Network. The cost of Google Ads follows the CPC bidding model where you tell Google the maximum amount you are willing to spend per click and compete against other bidders for the same keyword. In 2018, Google rebranded its advertising platform to Google Ads to provide a more straightforward representation of what Google advertising can provide. If you want to learn more about keyword research for your business, EWR Digital can help.
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