Google AdWords is the former name of Google’s paid advertising platform. On July 24, 2018, however, Google re-branded its advertising platform to Google Ads. For the sake of simplicity, we will still use Google AdWords interchangeably with Google Ads. We will...
While Google is certainly the king of search engine marketing, Bing ads are still an important piece of the puzzle Don’t underestimate the power of a well-placed PPC ad, even outside of Google. While Google still holds the most users, Yahoo and Bing actually have...
Looking for a variety of ways to boost your business but struggling with the huge amount of information available online? You’re not alone. SEO might not be enough in 2019 and that’s why we’re aiming to help educate and inform businesses about the variety and power...
Expandable display ads are known as rich media ads that can expand beyond the original size of the ad unit. The expansion is user controlled and will allow for a greater area for the ad to occupy – allowing more attention and better view for action from those...
Google Display Ads Google display ads are already designed ads that show up on any website that is part of Google’s Ad Network. They are different from PPC ads. The network of websites that participate in the Google Ads network is quite extensive. There are...
