Youtube: How To Leverage It As A Social Media Channel

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

More than 60% of YouTube video streaming happens on mobile devices. To say that, 300 hours’ worth of video content is pushed to YouTube every minute. The social sharing that happens on this channel is also enormous.

So, no matter what your company does or what you sell, having a video marketing strategy will make you stand out.

How then, can you leverage it?

Read on to find out more:

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1. Offer Unique and Valuable YouTube Content to Viewers

The average user takes 8 seconds to decide whether to view the rest of the video. Intriguing content is vital to capture the interest of the viewer. Treat your followers to unique insights, behind-the-scenes video shots, and teaser content. Include links to your other social media pages and blog as well. In all, give your audience valuable, innovative, funny, and simple content to pique curiosity and capture their attention.

I got discovered off of YouTube.

2. Share a Link to Your Top Playlist on Social Media Channels

Get new viewers hooked to your channel with a playlist of your most popular videos. Add a link to this playlist in the “About Us” section on all your social media channels, like:

Merge your videos into convenient and organized playlists. This helps users to view them in a single click. It also channels viewer traffic to your other vlogs and videos.

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3. Create Engagement with Interactive Dialogue

YouTube video marketing is the most preferred method to create engagement on social media platforms. It helps convert viewers into followers and subscribers. Some examples of effective, interactive dialogue are:

  • Live chats and interactive sessions on Twitter.
  • Prompt responses to comments and feedback.
  • Always responding to questions.

4. Hashtags and SEO Keywords

The best two strategies to monetize and optimize social media marketing involve:

  • the correct use of trending hashtags
  • using the right keywords

Use SEO analysis to choose your keywords and hashtags. With hashtags, your content has a higher probability of appearing in search results and on trending threads.

5. Promotion

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While blogs, keywords, and hashtags boost organic Google rankings, paid promotions help search rankings directly.

You can promote your content using:

  • Google AdWords
  • Promotional campaigns
  • Contents and giveaways

Finally, an important tip for social media marketing: Always include a call to action in your YouTube videos. This could include:

  • a request to subscribe
  • like, comment and follow
  • other prompts either at the starting of the video or at the sign-off or a sneaky smart one in the middle.

Record it. YouTube it. Leverage it!

Get Started on YouTube Social Media Marketing from EWR Digital!

Interested in YouTube social media marketing that gives you RESULTS? Contact our experts at EWR Digital to set up a 15-minute call. We can help you get the results you want with social selling. Call us today at 713-592-6724!

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YouTube: How to Leverage it as a Social Media Channel | EWR Digital – Houston, TX