AI in marketing

by Matthew Bertram | Aug 21, 2026 | AI in Marketing, Internet Marketing

Optimizing for Zero-Click AI Queries: How to Capture Intent Before the Prospect Visits Your Site

Executive Summary: The rise of AI-generated summaries and zero-click search results is fundamentally changing B2B search behaviour by satisfying user intent directly on the SERP. Rather than measuring success solely by site traffic, enterprise brands must optimize their web presence to ensure AI engines synthesize their brand as the definitive category benchmark. This guide details […]

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by Matthew Bertram | Jul 24, 2026 | AI in Marketing

The Omnichannel AI Strategy: Appearing in ChatGPT, Gemini, and Apple Intelligence Simultaneously

As conversational search replaces traditional query-and-click models, brands must implement an omnichannel AI strategy to secure visibility across ChatGPT, Google Gemini, and Apple Intelligence. Because each platform utilizes distinct retrieval mechanics, from Bing web indexing and Google’s Knowledge Graph to on-device context,maintaining brand authority requires a unified approach to schema, entity grounding, and machine-readable content. As […]

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by Matthew Bertram | Jun 26, 2026 | AI in Marketing

Why Your Internal AI Prompts Are Failing (And How a Knowledge Graph Fixes It)

Enterprise marketing teams across the globe are running into a frustrating wall when deploying generative intelligence tools. You type in a detailed instruction, specify a target audience, and wait for an asset that matches your standards, only to receive generic, surface-level copy that sounds like a template. Your AI isn't stupid; it's just starving for […]

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by Matthew Bertram | Jun 12, 2026 | AI in Marketing

How AI Shapes B2B Shortlists and What Can You Do to Ensure Your on the List?

In the high-stakes B2B market, the modern buyer’s primary job is no longer just finding a solution; it is managing corporate risk. Before a procurement officer or executive sponsor signs off on a vendor, they ask themselves one critical question: "Can I defend this decision to the board?" As we navigate 2026, the traditional buying […]

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by Matthew Bertram | Jun 5, 2026 | AI in Marketing, Internet Marketing

The 211-Day Journey: How AI Influences the "Dark Social" Buying Phase

The traditional B2B sales funnel has been dismantled. Today, the modern enterprise purchasing cycle spans an average of 211 days, and roughly 70% of that entire timeline occurs completely outside of your visible sales pipeline. This invisible timeline represents the dark funnel, a space where buying groups conduct extensive, self-directed research before ever filling out […]

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