EWR Digital

MATTHEW BERTRAM

EWR Digital Team

MATTHEW BERTRAM

Bio:

Matthew (Matt) Bertram is an AI keynote speaker and the creator of Digital Information Governance® (DIG), his registered framework for AI governance and decision intelligence. As owner and CEO of EWR Digital and President of ModalPoint, he helps energy and industrial leaders win visibility in AI search (GEO and AEO) and govern AI-driven decisions. He is also Chief Marketing Officer of the Oil & Gas Global Network (OGGN) and the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders.

Job Title:

Owner & CEO, EWR Digital

Tags: AI Keynote Speaker · Creator of DIG® · AI Search (GEO/AEO) · AI Governance & Decision Intelligence

Years of Experience:

20+ years in sales and marketing, focused on SEO and the energy sector (primarily oil and gas).

Formal Education:

Texas A&M University, Mays Business School, B.B.A. Marketing (Business Fellows Honors). AI Systems certifications from Harvard and Wharton.

Contributor:

Books by Matthew Bertram:

  1. LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery
  2. Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders (with Mark LaCour)
  3. The Enterprise SEO Operating System
  4. The Unknown Secrets of Internet Marketing
  5. Search: Do I Really Need SEO?
  6. Know, Like, Trust
  7. Build Your Brand Mania
  8. Rise of the Personal Brand (contributor)

Podcasts:

  • Host, The Best SEO Podcast (EWR Digital)
  • Co-Host, Oil & Gas Sales and Marketing Podcast (OGGN)
  • Host, Business Houston Podcast (presented by the BBB)

Personal Website: https://matthewbertram.com/

Matthew (Matt) Bertram has spent more than 20 years helping companies grow through search, and now through AI. He created DIG® (Digital Information Governance), a registered framework for governing how organizations use AI in high-stakes decisions, and he helps energy and industrial leaders win visibility in AI search through GEO and AEO. As owner and CEO of EWR Digital, President of ModalPoint, and Chief Marketing Officer of the Oil & Gas Global Network, he connects marketing, sales, and revenue operations into growth systems that compound.

A Texas A&M (Mays Business School) graduate with AI certifications from Harvard and Wharton, Matt is the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders. He hosts The Best SEO Podcast (6M+ downloads) and co-hosts the Oil & Gas Sales and Marketing Podcast, and his work has been featured by Entrepreneur, Forbes, and Search Engine Journal.

EWR Digital

Blogs Written by Matt Bertram

by | Jun 20, 2023 |

Essential Collaboration Strategies for Sales and Marketing Success

Learn about the crucial collaboration strategies that foster success in sales and marketing. Explore ten key areas where sales and marketing teams can align their efforts to drive remarkable growth, improve efficiency, and deliver exceptional customer experiences. Discover the secrets to effective collaboration and achieve sales and marketing success in today’s competitive landscape.

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by | Jun 17, 2023 |

When To Change Your Marketing Strategy

Your digital marketing plan may require adjustments to keep up with changing business dynamics. From budget constraints to declining ROI, changes in operations, and shifting market demands, several factors can signal the need for a new marketing strategy. Discover cost-effective alternatives, adapt to social media algorithm changes, and maintain your brand’s identity while connecting with your target audience effectively. For expert guidance and insights into evolving marketing strategies, EWR Digital is here to help. Explore our workshops and audits or get in touch with our professionals today.

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by | Jun 26, 2023 |

Social Media Marketing: Facebook

Facebook reigns supreme in the realm of social media marketing, offering an unmatched platform to connect with a vast audience. Don’t miss out on the immense opportunities it presents. Explore Facebook’s powerful customer insights, reach your target audience effectively, and manage your online reputation. And when you’re ready to amplify your social media presence, consider EWR Digital. With their expertise and comprehensive services, they can help your business thrive in the digital world. Contact them today to discover how social media marketing can accelerate your business growth.

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by | Jun 19, 2023 | , ,

Embracing the Intimacy Economy: How AI Redefines Human Connection

Explore the transition from the attention economy to the intimacy economy, where artificial intelligence (AI) becomes a catalyst for authentic human connection. Learn how AI’s infinite patience, compassion, and understanding can revolutionize our relationships and create a digital landscape that prioritizes empathy and personal growth.

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by | Jun 17, 2023 | ,

4 Tips To Help With Your Businesses SEO Campaign

Looking to create a successful SEO campaign for your business? While understanding the basics of SEO is important, many businesses struggle with the actual creation and measurement of an effective campaign. In this article, we simplify the process for you, providing step-by-step guidance on how to create and measure your next SEO campaign. From assessing your website situation and performing an SEO audit to researching topic ideas and keywords, creating a content marketing strategy, and starting a backlink campaign, we cover the essential steps to boost your online visibility. Additionally, we highlight key metrics to track, such as keyword rankings, organic traffic, and inbound links, to gauge the success of your campaign. Remember, patience is key in SEO, as building momentum and seeing significant results can take time. So, plan, execute, measure, and keep refining your strategy for long-term success.

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by | Jun 26, 2023 | ,

How To Use LinkedIn For Your Company Social Media Marketing

LinkedIn has become the go-to social network for professionals and businesses, offering unique opportunities to connect, engage, and expand in the digital landscape. However, maximizing the potential of LinkedIn requires a strategic and comprehensive approach. That’s where EWR Digital comes in. Our specialized LinkedIn marketing services can take your brand’s presence on the platform to new heights, driving tangible results and unlocking success. With our strategic planning, optimized profiles, compelling content creation, targeted advertising, lead generation strategies, and data-driven insights, we have the expertise to elevate your LinkedIn marketing game. Contact our experts at EWR Digital today to discover how we can help you harness the power of LinkedIn for your business.

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Matthew Bertram, Creator of DIG® | AI Keynote Speaker & CEO of EWR Digital