Check out these statistics on Facebook usage:
2.072 billion active monthly users
83% of women, and 75% of men use Facebook
88% are 18-29 years old
1/3 of users engage with brands regularly
Below we list 3 reasons why you should be using Facebook to boost your social media marketing game.
1) Facebook Customer Insights
Knowing and understanding your customers is key to success in social media marketing, and Facebook has one of the most powerful and detailed customer insight tools out there.
If you’re struggling with building a buyer persona, Facebook’s Customer Insights can help.
This tool allows you to segment your audience by a variety of options, such as:
- Income level
- Education level
- Liked pages
The options are endless! With so much customization, Facebook makes it easy to build and interact with your audience.
2) Your customers are online – trust us.
With over 2 billion active monthly users, it’s a safe bet that your customers are on Facebook.
Every 60 seconds on Facebook, there are:
- 317,000 status updates
- 400 new users
- 147,000 photos uploaded
- 54,000 links shared
In addition, did you know that 59% of people check their Facebook every day? A third check their social media over 5 times a day.
Think about that – that’s 5 times you could be talking to your customers, sending them targeted messages.
Go to where your customers already are. It’s the easiest way to reach them.
This is just one way Facebook makes social media marketing easy and efficient.
3) It’s a great way to manage your reputation.
Social media sites like Facebook make it easy to see what people are saying about your brand. It is also easy to get in contact with your customers – no matter if they had a great experience or a bad one.
When people review you on Facebook, it’s easy to talk to them and extremely important to do so. It helps both parties.
Not responding to a bad review is a bad move – it can make customers think you don’t care about them. So always respond to bad reviews. Here’s how:
- When someone leaves a bad review on your Facebook page, comment on it. Yes, you can reply directly to the review! How easy is that?
- Acknowledge the user’s complaint and specific pain points they brought up.
- Offer a fix to the problem they experienced.
This shows good faith to your disgruntled customer, as well as other customers.
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Social Media Marketing: Facebook | eWebResults – Houston, TX