In today's hectic world of digital marketing, it's easy to become bombarded by pop-up ads and advertising from every corner of your laptop or smartphone screen. However, there was a time when marketers understood that buyers need to be courted rather than overwhelmed. They learned that the key to really selling your product could be […]
Read article ›So far, most indications show that using the Facebook ads manager is the best way to get results on Facebook. So, organic vehicles like Facebook Live and must be novelty items, right? Not quite. Facebook Live is a valuable marketing tool (and we ran an experiment that proves this). Facebook Live broadcasts can reach a […]
Read article ›Content marketing is a great way to build a relationship with new and existing customers. You’re able to connect with people at different stages of their journey. You can connect with new people by sharing knowledge on something they never knew. You can connect with existing customers by helping them with a problem they have. […]
Read article ›Search Engine Journal states that 86% of B2C marketers believe content marketing is integral to their operations. If that’s the case, why aren’t more marketers seeing their content marketing efforts result in more conversions? The reason is that your content marketing strategy doesn’t include any reliable data. A data-driven content marketing strategy is more efficient […]
Read article ›No amount of content you have at your disposal will matter if you don’t have a content distribution strategy. Content distribution is the act of promoting content to online audiences in multiple media formats through various channels. Read on to learn more. Content Distribution 101 Many marketing agencies abide by the 80/20 rule. This rule […]
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