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Traditional Marketing Alternatives: Data Driven Digital Marketing

Traditional Marketing Alternatives: Data Driven Digital Marketing

by Matt Bertram | Oct 4, 2025 | Digital Advertising (PPC & SEM), Digital Strategy & Transformation

Do you sometimes find yourself frustrated with the reach of your brand, your content, and your advertising? It doesn’t have to be that way. You can use data-driven digital marketing to attract far more attention (traffic) than traditional marketing, and at a...
How to Measure the Impact of Brand Storytelling

How to Measure the Impact of Brand Storytelling

by Matt Bertram | Jan 2, 2025 | Content & Digital PR, Enterprise Growth & B2B Marketing

  The ultimate question is, how does your brand get attention and stand out? Why do some companies remain top of mind for you, always in the news, and usually your first choice — while others are forgotten or perhaps on the decline? “The most powerful...

Harnessing the Power of Veteran Marketing: Strategies and Benefits

by Matt Bertram | Sep 9, 2024 | Enterprise Growth & B2B Marketing

Marketing to veterans is not just a niche strategy—it’s an opportunity to engage with a unique and influential audience that values authenticity, respect, and community. Veterans represent a diverse group with distinct needs and preferences, and a well-executed...
The Power of Storytelling: How to Craft Compelling Narratives in Content Marketing

The Power of Storytelling: How to Craft Compelling Narratives in Content Marketing

by Matt Bertram | Apr 5, 2024 | C-Suite Leadership & Thought Leadership, Content & Digital PR

In the bustling world of content marketing, where attention spans are fleeting and competition is fierce, storytelling has emerged as a powerful tool for capturing hearts, minds, and market share. Stories have an innate ability to captivate audiences, evoke emotions,...
Leveraging Storytelling Techniques in Account-Based Marketing for Maximum Impact

Leveraging Storytelling Techniques in Account-Based Marketing for Maximum Impact

by Matt Bertram | Apr 5, 2024 | Content & Digital PR

Storytelling has been a fundamental aspect of human communication for centuries, captivating audiences, evoking emotions, and driving action. In the realm of marketing, storytelling has emerged as a powerful tool for engaging audiences and building connections with...
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EWR Digital is a digital information governance and AI-visibility advisory firm for public and high-stakes companies based in Houston, Texas. The company provides AI-powered marketing, SEO, PPC, web optimization, and digital strategy services. EWR Digital works with clients in the industrial, oil and gas, legal, healthcare, and contractor sectors. EWR Digital is the creator of the LLM Visibility™ framework, developed by Matthew Bertram (also known as Matt Bertram), Lead Digital Strategist at EWR Digital.

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