EWR Digital

MATTHEW BERTRAM

EWR Digital Team

MATTHEW BERTRAM

Bio:

Matthew (Matt) Bertram is an AI keynote speaker and the creator of Digital Information Governance® (DIG), his registered framework for AI governance and decision intelligence. As owner and CEO of EWR Digital and President of ModalPoint, he helps energy and industrial leaders win visibility in AI search (GEO and AEO) and govern AI-driven decisions. He is also Chief Marketing Officer of the Oil & Gas Global Network (OGGN) and the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders.

Job Title:

Owner & CEO, EWR Digital

Tags: AI Keynote Speaker · Creator of DIG® · AI Search (GEO/AEO) · AI Governance & Decision Intelligence

Years of Experience:

20+ years in sales and marketing, focused on SEO and the energy sector (primarily oil and gas).

Formal Education:

Texas A&M University, Mays Business School, B.B.A. Marketing (Business Fellows Honors). AI Systems certifications from Harvard and Wharton.

Contributor:

Books by Matthew Bertram:

  1. LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery
  2. Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders (with Mark LaCour)
  3. The Enterprise SEO Operating System
  4. The Unknown Secrets of Internet Marketing
  5. Search: Do I Really Need SEO?
  6. Know, Like, Trust
  7. Build Your Brand Mania
  8. Rise of the Personal Brand (contributor)

Podcasts:

  • Host, The Best SEO Podcast (EWR Digital)
  • Co-Host, Oil & Gas Sales and Marketing Podcast (OGGN)
  • Host, Business Houston Podcast (presented by the BBB)

Personal Website: https://matthewbertram.com/

Matthew (Matt) Bertram has spent more than 20 years helping companies grow through search, and now through AI. He created DIG® (Digital Information Governance), a registered framework for governing how organizations use AI in high-stakes decisions, and he helps energy and industrial leaders win visibility in AI search through GEO and AEO. As owner and CEO of EWR Digital, President of ModalPoint, and Chief Marketing Officer of the Oil & Gas Global Network, he connects marketing, sales, and revenue operations into growth systems that compound.

A Texas A&M (Mays Business School) graduate with AI certifications from Harvard and Wharton, Matt is the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders. He hosts The Best SEO Podcast (6M+ downloads) and co-hosts the Oil & Gas Sales and Marketing Podcast, and his work has been featured by Entrepreneur, Forbes, and Search Engine Journal.

EWR Digital

Blogs Written by Matt Bertram

by | Nov 13, 2023 | ,

Boosting Sales: Why Firing Your Worst Salesperson and Hiring a Digital Marketing Company for Account-Based Selling Makes Sense

The Entrepreneurial Journey in the Oil and Gas Industry: Nine Traits for SuccessEmbarking on the entrepreneurial journey in the oil and gas industry  by implementing account-based selling is no small feat. Within the 10 years of experience in the field, I've witnessed...

Read article ›

by | Nov 5, 2023 |

All About Google E-A-T: Part 1 – Expertise

Creating a website that brings in quality leads can be time-consuming and requires effort. You must create high-quality content and follow search engine optimization best practices while ticking off each of Google’s ranking factors as you go. Google’s algorithms always seem to be changing, and the latest update included a heavy focus on Google E-A-T, which has created confusion for marketers and content creators. Google E-A-T is a page quality rating system that focuses on three elements: Expertise, Authoritativeness, and Trustworthiness. If your content does not showcase each of these aspects, chances are Google’s page/website reviewers will mark your content as poor quality and irrelevant to searchers’ needs, resulting in lower page ranking, less organic traffic, etc.

Read article ›
Matthew Bertram, Creator of DIG® | AI Keynote Speaker & CEO of EWR Digital