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Media Buying 101: Important Terms to Understand

Media Buying 101: Important Terms to Understand

by Geoff Campbell | Jun 27, 2022 | Digital Advertising (PPC & SEM), Digital Marketing

When you first start with media buying, you may come across some unfamiliar terms. By knowing what all of the different terms mean, you can create better media buying strategies and ensure you’re getting the most from your campaigns. With that in mind, below are some...
The 3 Stages of Media Buying You Need to Know

The 3 Stages of Media Buying You Need to Know

by Geoff Campbell | Jun 27, 2022 | Digital Advertising (PPC & SEM), Digital Marketing

Media marketing is vital for businesses. When done correctly, it targets the right audience, letting them know what a brand offers. But many business owners make poor advertising decisions because they don’t understand media buying basics. Some even find media...
A Beginner’s Guide to the Cost of AdWords

A Beginner’s Guide to the Cost of AdWords

by Geoff Campbell | Aug 10, 2021 | Digital Advertising (PPC & SEM), Digital Marketing

Are you looking to invest in AdWords but are unsure of how much you should dish out? If so, we are here to give you an insight into the cost of AdWords. By using AdWords for your paid media company, you can create an investment for your business and tweak your...
How To Create A Successful Marketing And Advertising Budget

How To Create A Successful Marketing And Advertising Budget

by Geoff Campbell | Dec 18, 2020 | Digital Advertising (PPC & SEM), Digital Marketing

Your advertising budget will help you spread the word about the services and products offered by your company. But, before you can begin advertising, you’ve got to ensure that your budget has the room that your company needs to make the right decisions for paid...
7 Cost-cutting Tips For A Multi-channel Marketing Strategy

7 Cost-cutting Tips For A Multi-channel Marketing Strategy

by Matthew Bertram | Dec 16, 2020 | Digital Strategy & Transformation, Enterprise Growth & B2B Marketing

In 2020, podcasting was one of the best marketing channels. Podcast listeners have grown to nearly 40% in the past three years. This is a great way to connect with an audience that enjoys listening to podcasts, especially when traveling, exercising, or lounging around...
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