Google Algorithm Updates

by Matthew Bertram | Oct 24, 2025 | Enterprise Growth & B2B Marketing

The Fundamentals of Enterprise SEO: A Complete Guide for Modern Businesses

Enterprise businesses require an enterprise website that can achieve their organizational goals, and this necessitates enterprise SEO. Enterprise SEO involves driving traffic to a company's website from search engine results. For large corporations with extensive web presence, a powerful SEO strategy is essential. A thorough website SEO audit is critical to identify optimization strengths and weaknesses, optimize content from the least performing pages, and ensure all web pages have high-value content. Choosing the right keywords, analyzing organic keyword traffic, creating good content, backlinks, social, and conducting competitor analysis are all part of a comprehensive SEO strategy for enterprise businesses. Despite the daunting size of enterprise websites and the increasing competition for a place on Page 1 of search engines, marketers and SEOs can still achieve top rankings with the right approaches and strategies.

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by Matthew Bertram | May 8, 2025 | Branding & Design

Google's E-A-T: Trustworthiness

Google's E-A-T guidelines, which are designed to help search engines find, rank, and prioritize authoritative and trustworthy content that is relevant and helpful to those searching for specific inquiries. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. This excerpt focuses on the final piece of the puzzle: Trustworthiness. In the traditional sense, trustworthy content is backed by sufficient research, written with the reader in mind, and helps them address a problem or present them with a pain point solution. However, Google also defines trustworthiness by the trustworthiness of the creator of the content and the website as a whole. The reputation of the brand, the MC creator, and the quality of the links used in the MC are all taken into account. Your website's trustworthiness is crucial in building brand awareness and credibility, which can impact the number of visitors, potential leads, and conversions.

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by Matthew Bertram | Jan 5, 2025 | Branding & Design

All About Google E-A-T: Part 2 – Authoritativeness

In Google E-A-T: Part 2 - Authoritativeness, the focus is on how to establish your authoritativeness as an authoritative figure in your industry/niche. The author explains that while expertise showcases your knowledge in a given area with proper credentials, authoritativeness refers to how others view the quality of your content and how trustworthy you are based on your expertise and previous work. To establish yourself as an authoritative figure, you need to employ various authority marketing tactics, such as networking and creating a smart backlinking strategy. Creating high-quality, shareable content regularly and investing in on-page search engine optimization are some of the best ways to build your online authority and meet the Google E-A-T standards.

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by Matthew Bertram | Nov 27, 2023 | Enterprise Growth & B2B Marketing, SEO & LLM Visibility

Unlocking Local SEO Secrets for Government Contractors

Unlocking Local SEO Secrets for Government Contractors In the competitive landscape of government contracting, establishing a strong local online presence is a game-changer. Local SEO (Search Engine Optimization) is the key to ensuring that your business stands out when government agencies are searching for reliable contractors. This guide unveils the secrets to mastering local SEO […]

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by Matthew Bertram | Nov 27, 2023 | Digital Marketing, SEO & LLM Visibility

Government SEO Algorithms: What You Need to Know for Top Rankings

In the ever-evolving landscape of online visibility, understanding the unique algorithms governing government searches is crucial for businesses aiming to secure top rankings. Government SEO algorithms, while sharing some similarities with traditional search algorithms, have distinct nuances that can significantly impact your B2G SEO success. Decoding Government SEO Algorithms Government agencies utilize specialized algorithms to […]

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