All About Google E-A-T: Part 1 – Expertise
Creating a website that brings in quality leads can be time-consuming and requires effort. You must create high-quality content and follow search engine optimization best practices while ticking off each of Google's ranking factors as you go. Google's algorithms always seem to be changing, and the latest update included a heavy focus on Google E-A-T, which has created confusion for marketers and content creators. Google E-A-T is a page quality rating system that focuses on three elements: Expertise, Authoritativeness, and Trustworthiness. If your content does not showcase each of these aspects, chances are Google's page/website reviewers will mark your content as poor quality and irrelevant to searchers' needs, resulting in lower page ranking, less organic traffic, etc.
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