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5 Scenarios Where Geofencing Ads Work Really Well

5 Scenarios Where Geofencing Ads Work Really Well

by Geoff Campbell | Mar 1, 2025 | Digital Advertising (PPC & SEM)

Geofencing advertising allows businesses to target hyper-specific locations, serving ads to users based on their real-time location. This approach is highly effective for driving foot traffic, building brand awareness, and increasing conversions. However, recent...
7 Effective SEO Strategies in 2026 (Including AI SEO Tactics)

7 Effective SEO Strategies in 2026 (Including AI SEO Tactics)

by Matthew Bertram | Jan 29, 2025 | SEO & LLM Visibility

Introduction: Why SEO Needs More Than Just the Basics SEO is no longer about stuffing keywords or building random backlinks. In today’s AI-driven, intent-first digital world, SEO strategies must evolve to stay competitive. Businesses that succeed in SEO aren’t just...
How to Perform a Digital Marketing Audit

How to Perform a Digital Marketing Audit

by Matthew Bertram | Jan 6, 2025 | Digital Strategy & Transformation

How do you know if your digital marketing strategy is working? Why are you not seeing results for this particular campaign? How can a digital marketing audit help bolster your business’s performance and presence online? Conducting a digital marketing audit allows you...
Building a Modern Marketing Strategy for Your Family Business

Building a Modern Marketing Strategy for Your Family Business

by Matthew Bertram | Jun 26, 2024 | Digital Strategy & Transformation

Introduction Hey there, are you taking over a family business? Well I know how your feeling I had to help my siblings take over a 40 year old family real estate and construction business. So, you’re probably thinking about giving your family business a “modern...
7 Tips To Building A Trend Monitoring Strategy For Businesses

7 Tips To Building A Trend Monitoring Strategy For Businesses

by Matthew Bertram | May 20, 2024 | Analytics & Insights, Digital Strategy & Transformation

If your organization only considers its sales goals every month or quarter, is that the only metric you should be looking at? Is that a recipe for success, or may that be leaving success up to chance? You probably already know that in order to see real results, you...
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