How To Market Bitcoin

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

The cryptocurrency market and seen incredible growth within the past two years. In 2021 alone, Bitcoin managed a 59.8% return while the crypto sector’s total market cap grew by 187.5%. With such growth, and Bitcoin leading the charge as the number one cryptocurrency on the market, digital currencies are making significant waves in various industries. 

If your business wants to get into the cryptocurrency market, now is the time to adopt a Bitcoin marketing strategy. While Bitcoin is not entirely accepted market-wide, it’s only a matter of time, and you should take the steps now to include digital currencies within your business plan.

This article identifies three different industries with a use case for Bitcoin. While cryptocurrency is still new, it has already has proven itself as a valuable business offering, and its future has limitless potential.

Marketing Bitcoin

No matter what industry your business is in, there is a way you can market Bitcoin to your audience. Below are three common markets that are an excellent place to start when focusing on your Bitcoin marketing plan:

  1. The Retail Space
  2. The Financial Space
  3. The Average Consumer


If your business exists within the retail and you want to market Bitcoin, consider using the following approaches within your tactics when building out your marketing plan:

  • Bitcoin Security
  • Bitcoins ease of use
  • Bitcoin can save your consumers money


Market Bitcoin to your retail customers as a secure product. Bitcoin, which exists on the Blockchain, exists in a very similar way to a bank’s ledger. It keeps a log of customers’ funds going in and out and keeps precise and safe records of every Bitcoin transaction. The secure nature of Blockchain (and, by default, Bitcoin) will provide your retail customers with a safe and secure place for their retail purchases. 

Ease Of Use

Bitcoin is also an easy-to-use currency, as customers can use their Bitcoin funds with a simple code scan and nothing more. It’s a time-saving, easy way to make payments and has an excellent use case for digital purchases. 

Cost Savings

You can also market Bitcoin as a way to “save” money since cryptocurrency is a peer-to-peer system. This system eliminates the middle man or the purchasing company that typically charges a fraction of a percent per transaction. As a business owner using Bitcoin, you no longer have to pay a middle man for “transaction fees,” so those cost-savings can be passed down to customers.

The Financial Space

The technology that backs Bitcoin, blockchain, has already made headlines within the financial space, promising to reduce fraud, ensure quick and secure trades, transactions and ultimately manage global risk. While you can promote blockchain and Bitcoin as their own offerings, you can also package them together as a combination of new technologies.

Marketing Bitcoin on its own can be a focused effort pointing out its use case of payments or as a store of value. Marketing blockchain can be an offering of new technology that can assist businesses in their day-to-day operations. Combining these two together is a way to position your business as a company that uses blockchain technology and accepts Bitcoin payments and transactions. A win-win combination. 

Since blockchain technology is already growing as a use case for supply chain management and traditional finance techniques, work to set up your business as a company that uses and accepts cryptocurrency. Don’t get left behind as the technology moves forward. Even banks have started to recognize Bitcoin and its technology and feel the pressure to adjust and evolve. 

The Average Consumer

While the current demographics of cryptocurrency users are still primarily young white males, the is no telling how this data will change once the masses adopt Bitcoin. Once that adoption happens, it will unlock tremendous potential and uses for Bitcoin.  

Prepare your business to be there when cryptocurrency goes mainstream and set up your process, so there’s as little friction as possible when you introduce Bitcoin to the average consumer. For example, you could adjust your marketing approach to explain how Bitcoin removes the middle man, saves customers money, and provides immediate and safe global transactions.

If you want your customers to use Bitcoin on your products, demonstrate its value and benefits by explaining that it is:

  • Permissionless
  • Decentralized
  • Immune to seizure
  • Secure
  • Censorship-resistant
  • Global

Knowing how to market to your business’s audience and the average consumer will help get your Bitcoin use off the ground. Do research into your target audience. If you do not identify who could use and benefit from Bitcoin, your marketing tactics could end up costing you time and energy via advertising. Identify who will benefit from Bitcoin, and ensure that your Bitcoin advertisements are geared towards their needs. 

Market Bitcoin With EWR Digital 

When you are ready to get more involved in Bitcoin, blockchain, and need help with your go-to marketing strategies, contact the experts at EWR Digital. How you position yourself within this new market will dictate your future success, and getting started with help from established industry leaders will give your business the boost it needs. Contact the experts at EWR Digital by clicking the button below or calling us at 713-592-6724.

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How to Market Bitcoin | EWR Digital – Houston, TX