Corporate video marketing can bring significant benefits to businesses, with a 41% increase in web traffic and up to 300% increase in click-through rates for email marketing campaigns. Social media platforms also show a significant organic increase in video popularity. If you’re not using commercial videography in your marketing plan, you could be missing out. Incorporating video marketing into your strategy can demonstrate your business’s technological savvy and ability to adapt to changing trends and consumer needs.

To create a strong commercial videography campaign, the first step is to determine your budget and decide on the type of video that will resonate with your audience. There are various types of marketing videos, such as product videos, how-to videos, and real estate videography. You’ll also need to decide on your target audience and where to publish your video, depending on your marketing goals.

The production process involves three phases: pre-production, production, and post-production. The pre-production phase includes setting up for filming, casting actors, finding locations, and selecting props and wardrobe. Production day involves shooting the video, and post-production involves transferring and organizing video files, syncing audio, and adding video effects.

Creating a marketing video can be complicated, so consider hiring a professional videographer to help you achieve your marketing goals. EWR offers a variety of corporate videography options to help you increase brand awareness and sell your products in the digital world.