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All About Google E-A-T: Part 2 – Authoritativeness

All About Google E-A-T: Part 2 – Authoritativeness

by Matthew Bertram | Jan 5, 2025 | Branding & Design

Google E-A-T: Part 2 – Authoritativeness A lot goes into the success of a website, including adhering to the continuous changes that the search engine giants keep throwing at developers and content creators. One of the latest updates that threw businesses into a...
How Digital PR and SEO Are Revolutionizing Public Relations and Branding

How Digital PR and SEO Are Revolutionizing Public Relations and Branding

by Matthew Bertram | Aug 4, 2024 | C-Suite Leadership & Thought Leadership, Content & Digital PR

Digital PR and SEO: Revolutionizing Public Relations and Branding In the ever-evolving landscape of marketing and public relations, traditional PR methods are increasingly being overshadowed by digital PR and SEO strategies. As a PR consultant and coach, I’ve...
Why Social Media is Crucial for Sales: Creating and Harvesting Demand

Why Social Media is Crucial for Sales: Creating and Harvesting Demand

by Geoff Campbell | Aug 3, 2024 | Social Media & Community

Why Social Media is Crucial for Sales: Creating and Harvesting Demand In the world of digital marketing, few tools are as powerful and versatile as social media. As a seasoned digital marketing expert, I’ve seen firsthand how social media platforms not only...
Content Optimization Strategies: Boost Readability, Engagement, and SEO

Content Optimization Strategies: Boost Readability, Engagement, and SEO

by Matthew Bertram | Jul 11, 2024 | Content & Digital PR, Digital Strategy & Transformation

Content Optimization Strategies: Boost Readability, Engagement, and SEO Creating high-quality content that engages your audience and performs well in search engines is essential for any digital marketing strategy. This guide will explore various content optimization...
Building a Modern Marketing Strategy for Your Family Business

Building a Modern Marketing Strategy for Your Family Business

by Matthew Bertram | Jun 26, 2024 | Digital Strategy & Transformation

Introduction Hey there, are you taking over a family business? Well I know how your feeling I had to help my siblings take over a 40 year old family real estate and construction business. So, you’re probably thinking about giving your family business a “modern...
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