collective identity

by Matthew Bertram | Nov 30, 2025 | Social Media & Community

The Science of Social Influence: How to Drive Change Through Powerful Storytelling

As a sociologist, understanding the science of social influence can help you tell stories that inspire change. Learn how to engage your audience by leveraging social norms, social proof, and emotional connections.

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by Matthew Bertram | Dec 18, 2024 | Social Media & Community

The Role of Collective Identity in Social Movements

In today’s dynamic world, social movements often gain their power from the creation of a collective identity. This shared identity acts as a driving force, enabling individuals to unite around common causes and work toward collective goals. As social movements gain momentum, especially in environments like Texas, where diverse communities thrive, the role of […]

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