Understanding the data that Google Analytics provides is essential in making the right advertising decisions and increasing the return on your internet marketing investment. How Do I Use Google Analytics? This is a question I frequently hear when consulting with new...
Introduction In a world characterized by rapid change and uncertainty, the ability to anticipate and prepare for multiple future scenarios is an invaluable skill for individuals and organizations alike. Scenario planning, as part of your trend monitoring strategy,...
Are you a small company looking to boost your online success? If so, then you’re going to need to start benchmarking data on your competitors. But isn’t focusing on your competitors a waste of time? Not necessarily. After all, what worked for them might...
In a 2019 survey, only 37% of CEOs said their companies were highly insight-driven. The same study showed that 63% of CEOs were aware of data analytics but thought their company didn’t use it effectively. Data analytics lead to better decisions, more effective...
When to Change Marketing Strategies Your digital marketing plan could net your business millions of dollars today and fail tomorrow. In most cases, however, companies and brands take several years to outgrow the marketing plan. As company algorithms and practices...
