EWR Digital Growth Methodology

Most marketing fails because it is disconnected. SEO runs in one direction. Paid media runs in another. Content gets created without a strategy. Websites look good but do not convert. And now AI search is changing how buyers discover, compare, and choose companies.

EWR Digital uses a search-first growth methodology to align your visibility, messaging, website, content, paid media, and analytics into one measurable system.

Our process helps your business get found, trusted, and chosen across Google, AI search, and the digital channels where buyers make decisions.

Matt Bertram - Owner of EWR Digital - v3
EWR Digital Team

MATTHEW BERTRAM

Bio:

Matthew (Matt) Bertram is an AI keynote speaker and the creator of Digital Information Governance® (DIG), his registered framework for AI governance and decision intelligence. As owner and CEO of EWR Digital and President of ModalPoint, he helps energy and industrial leaders win visibility in AI search (GEO and AEO) and govern AI-driven decisions. He is also Chief Marketing Officer of the Oil & Gas Global Network (OGGN) and the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders.

Job Title:

Owner & CEO, EWR Digital

Tags: AI Keynote Speaker · Creator of DIG® · AI Search (GEO/AEO) · AI Governance & Decision Intelligence

Years of Experience:

20+ years in sales and marketing, focused on SEO and the energy sector (primarily oil and gas).

Formal Education:

Texas A&M University, Mays Business School, B.B.A. Marketing (Business Fellows Honors). AI Systems certifications from Harvard and Wharton.

Contributor:

Books by Matthew Bertram:

  1. LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery
  2. Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders (with Mark LaCour)
  3. The Enterprise SEO Operating System
  4. The Unknown Secrets of Internet Marketing
  5. Search: Do I Really Need SEO?
  6. Know, Like, Trust
  7. Build Your Brand Mania
  8. Rise of the Personal Brand (contributor)

Podcasts:

  • Host, The Best SEO Podcast (EWR Digital)
  • Co-Host, Oil & Gas Sales and Marketing Podcast (OGGN)
  • Host, Business Houston Podcast (presented by the BBB)

Personal Website: https://matthewbertram.com/

EWR Digital

Blogs Written by Matt Bertram

7 Effective SEO Strategies in 2026 (Including AI SEO Tactics)

7 Effective SEO Strategies in 2026 (Including AI SEO Tactics)

by | Jan 29, 2025 |

Do you want to create an SEO business plan that will effectively boost your website’s visibility and ranking? Search engine optimization (SEO) plays a crucial role in keeping your website visible and ensuring it appears at the top of search results. It serves as a foundation for digital marketing strategies, but achieving high ranks requires careful planning and a deep understanding of search engine algorithms. If you’re new to the online industry, understanding SEO may seem like deciphering abstract art.

To help you navigate the world of SEO, we have compiled a list of the seven most effective strategies for your business. By incorporating these SEO trends and techniques into your plan, you can enhance your website’s visibility, outrank competitors, and drive more organic traffic to your site.

How to Successfully Develop Content Taxonomy Information Architecture

How to Successfully Develop Content Taxonomy Information Architecture

by | Jan 11, 2025 |

EWR Digital, a top digital marketing agency suggests that you implement a content taxonomy information architecture for your new website so that your potential customers can easily find your products. Although it sounds overwhelming, taxonomy is not as complicated as it sounds, and you have already encountered it in everyday life, like in the supermarket or in biology class. Taxonomy is a category or tag that can be arranged in a hierarchical structure or a list of categories at the same level. In WordPress, categories and tags are examples of taxonomies that enable website owners to group blog posts and create custom post types together so readers can find them easily. Custom taxonomies allow website owners to form custom groups and categorize them under a parent group or umbrella. Combining content taxonomies in WordPress is easy without using plugins. It requires you to choose the posts in the category you want to delete, check them, and apply the new category to your posts. Then, you can delete the old category. Building and maintaining content taxonomies is crucial to organize your data and communicate with customers. When content editors lack clear content taxonomy, it creates challenges for entering content data, and customers cannot find information about your products. To make the process easier, you should know your audience, ensure all departments are in sync, avoid making taxonomies too narrow or complex, and allow for flexibility.

Off-page SEO: Public Relations

Off-page SEO: Public Relations

by | Jan 10, 2025 | ,

Learn how public relations (PR) plays a vital role in off-page SEO and enhances your online reputation. This article explores the definition of public relations and its strategic communication discipline, along with various off-page PR activities. Discover how media relations, influencer outreach, thought leadership, community engagement, awards and recognition, and crisis management contribute to shaping public perception and establishing credibility. Find out why a solid PR strategy is crucial for effective online reputation management and how it can positively impact your business.

Matt Bertram, Head of Digital Strategy
Matt Bertram

Biography

Matthew (Matt) Bertram has spent more than 20 years helping companies grow through search, and now through AI. He created DIG® (Digital Information Governance), a registered framework for governing how organizations use AI in high-stakes decisions, and he helps energy and industrial leaders win visibility in AI search through GEO and AEO. As owner and CEO of EWR Digital, President of ModalPoint, and Chief Marketing Officer of the Oil & Gas Global Network, he connects marketing, sales, and revenue operations into growth systems that compound.

A Texas A&M (Mays Business School) graduate with AI certifications from Harvard and Wharton, Matt is the author of eight books, including LLM Visibility: A Decision-Grade System for Winning AI-Mediated Discovery and the co-authored Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders. He hosts The Best SEO Podcast (6M+ downloads) and co-hosts the Oil & Gas Sales and Marketing Podcast, and his work has been featured by Entrepreneur, Forbes, and Search Engine Journal.

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