B2B SEO Case study: Gaining Top Position in Google in 3 Months”

Challenge

The goal of this SEO campaign was to rank their Houston, TX page into the top 3 positions in Google over a 3 month campaign, for the keyword “Office Furniture Houston”.

The keyword has a monthly search volume of 1,300. In order to bring high quality converting traffic to the website we had to reduce the spam level to the site which was highly toxic. Time was essential since we needed to reduce the spam leve before Google marked the site as toxic.

Objective

The Challenge was to move the ranking page from the top of page 2 (position 16) to one of the top 3 positions in Google in 3 months.

Strategy & Tactics

The overall objective was to build new and relevant content, through the use of on and off page blogs, competitor link building (to the page we were targeting), a video, and citation/link building of high quality links.

List of actionable items:

• Disavowing links
• Siloing content
• Updated images
• New Meta Descriptions
• Off Page Link building

Results

Within 3 months they were position #3 for the targeted keywords “Office Furniture Houston” meeting the objective of being top 3 in 3 months.

Then after 1 additional month they moved into position #1.

This results in 400+ website visits per month for the target keyword.

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