BitWallet Brand Guide
BitWallet is a platform for storing and transactioning with people with different cryptocurrencies (and soon to be an exchange as well for buying, selling, and trading cryptocurrencies). They had an app but no online presence and just a placeholder website. This was preventing them from raising money and affecting the legitimacy of the app as well as the positioning of the overall brand. They were ready to bring their brand mainstream.
To ensure brand consistency, we needed to document the basic elements of the brand, such as colors, typography, text hierarchy. We also had to consider the nature of their business when developing the rest of the Brand Guide and the “look” they wanted to achieve across all marketing materials.
Since their entire business is run through a mobile app, it was essential they presented the app in a consistent manner. This meant providing guidelines on which devices were approved for use in marketing materials, and when those materials needed to be updated.