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7 Tips To Building A Trend Monitoring Strategy For Businesses

7 Tips To Building A Trend Monitoring Strategy For Businesses

by Matthew Bertram | May 20, 2024 | Analytics & Insights, Digital Strategy & Transformation

If your organization only considers its sales goals every month or quarter, is that the only metric you should be looking at? Is that a recipe for success, or may that be leaving success up to chance? You probably already know that in order to see real results, you...
A Quantitative Guide to Strategic Internal Linking Analysis

A Quantitative Guide to Strategic Internal Linking Analysis

by Matthew Bertram | Mar 24, 2024 | Analytics & Insights, Internet Marketing

Developing Detailed Ratios, Standard Deviations, and Rating Systems for Strategic Internal Linking Strategic internal linking is the backbone of a robust SEO strategy, and a quantitative approach can unveil new dimensions of optimization. In this guide, we’ll...
Measuring Investor Relations Success: Key Performance Indicators (KPIs)

Measuring Investor Relations Success: Key Performance Indicators (KPIs)

by Matthew Bertram | Jan 31, 2024 | Analytics & Insights

Measuring Investor Relations Success: Key Performance Indicators (KPIs) In the dynamic world of Investor Relations (IR), success is measured not just in financial terms but also in the effectiveness of communication and engagement with stakeholders. Investor relations...
Data-Driven Decisions: The Role of Analytics in Optimizing Fundraising Strategies

Data-Driven Decisions: The Role of Analytics in Optimizing Fundraising Strategies

by Matthew Bertram | Jan 31, 2024 | Analytics & Insights

In the ever-evolving landscape of fundraising, making informed decisions is paramount. This blog post delves into the pivotal role of analytics in optimizing fundraising strategies. Discover how data-driven insights empower placement agents to refine their approach,...
ROI and Marketing Analytics for Business Managers

ROI and Marketing Analytics for Business Managers

by Geoff Campbell | Jan 15, 2024 | Analytics & Insights, Digital Marketing

Begin with the End in Mind  Let’s begin by stating the obvious – Digital Marketing is responsible for helping grow the top line revenue of a business. This is most often achieved by lead generation or by direct online sales through ecommerce.   We want to bring...
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