10 SEO Enhancements You Can Do Today to Boost Rankings | EWR Digital

Apr 6, 2025

<a href="https://www.ewrdigital.com/author/matthew-bertram" target="_self">Matthew Bertram</a>

Matthew Bertram

Matthew (Matt Bertram) Bertram, creator of the LLM Visibility Stack™, is a Fractional CMO and Lead Strategist at EWR Digital. A recognized SEO consultant and AI marketing strategist, he helps B2B companies in law, energy, healthcare, and industrial sectors scale by building systems for search, demand generation, and digital growth in the AI era. Matt is also the creator of LLM Visibility™, a category-defining framework that helps brands secure presence inside large language models as well as traditional search engines. In addition to his client work, Matt hosts The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ (5M+ downloads, 12+ years running) and co-hosts the Oil & Gas Sales and Marketing Podcast with OGGN, where he shares growth strategy and digital transformation insights for leaders navigating long sales cycles.

🧠 10 Powerful SEO Enhancements You Can Make Right Now

Let’s be real: SEO is never “done.”

Even if your site’s live, the keywords are there, and you’ve got some content working for you — there’s always more you can do to climb the rankings, drive qualified traffic, and dominate your niche.

At EWR Digital, we help clients—from startups to enterprise brands—unlock the next level of organic growth. And sometimes, it’s not about doing more, it’s about doing the right things in the right order.

Here are 10 smart SEO enhancements you can implement today to move the needle:


✅ 1. Make Sure Google Can Actually Find Your Site

Sounds obvious, but if your site isn’t indexed, you won’t show up—period.

Head to Google Search Console and verify your site. While you’re at it, submit your XML sitemap. It’s like handing Google a blueprint of your pages.


✅ 2. Do Fresh Keyword Research

Search trends change. Competitors shift. Your audience evolves.

Use tools like Ahrefs, SEMrush, or Google Keyword Planner to spot new high-intent, low-competition opportunities. Then map keywords to your key pages.

Pro tip: Focus on user intent, not just volume.


✅ 3. Tidy Up Your On-Page SEO

Make sure every page has:

  • A unique, compelling title tag (with your main keyword)

  • A meta description that actually entices clicks

  • Clear H1s, H2s, and a logical content structure

Google loves clarity, and so do your users.


✅ 4. Dive Into Google Search Console Data

This tool is gold.

You’ll see what queries are driving impressions, where you’re ranking, and which pages need help. Use it to uncover hidden ranking opportunities and clean up crawl errors.


✅ 5. Optimize for Local (Even If You’re a National Brand)

Local SEO isn’t just for mom-and-pop shops.

If you have a physical location or serve specific regions, optimize your Google Business Profile. NAP consistency (Name, Address, Phone) across listings builds trust and rankings.


✅ 6. Set Up Google Analytics (GA4)

If you’re not tracking, you’re guessing.

GA4 shows you how people interact with your site—where they come from, what they click, how long they stay. Use that insight to improve what’s working and fix what’s not.


✅ 7. Commit to a Consistent Content Strategy

Google rewards relevance and recency.

Publishing valuable blog posts, FAQs, and guides regularly helps build authority, target long-tail keywords, and feed your content marketing engine.


✅ 8. Make Sure Your UX Doesn’t Suck

If your site’s slow, confusing, or mobile-unfriendly, people bounce—and so will your rankings.

Audit your Core Web Vitals. Improve page speed. Simplify navigation. Make it frictionless for visitors to take the next step.


✅ 9. Build Strategic Backlinks

It’s not about volume—it’s about trust.

Aim for backlinks from industry sites, thought leadership platforms, and authoritative partners. Guest posts, PR, and shareable content are your friends here.


✅ 10. Stay Ahead of the SEO Curve

SEO isn’t static. Google updates its algorithm constantly.

Subscribe to industry blogs, monitor your performance, and schedule regular audits. Partner with a pro (hey, that’s us 👋) to make sure you’re always aligned with what works now.


Ready to Take the Next Step?

These 10 enhancements are just the beginning. If you want help building a data-backed, revenue-driving SEO strategy that actually gets results.

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